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What is generative engine optimization (GEO)?

Search Engine Land

Generative engine optimization (GEO) is the latest major development revolutionizing the way people search and interact with information online. How generative AI/answer engines work. SEO primarily targets traditional search engines like Google, whereas GEO is designed for the dynamic world of generative AI and answer engines.

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2024 holiday marketing: Top SEO and PPC tips for a short shopping season

Search Engine Land

The previous election was during the pandemic, so shopping habits and promotions are not comparable The shorter shopping period means the last shipping day deadline is earlier, there’s less time to clear inventory for 2025 and fewe ad space and promotions available will increase costs. It’s an election year in the U.S.

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Content marketing and SEO: Creating an integrated SEO plan

Search Engine Land

Content marketing is defined here on Search Engine Land by Julia McCoy as follows: “Content marketing is the process of planning, creating, and distributing relevant, valuable content (like blogs, videos, podcast episodes, ebooks, guides, and more) with the intent of attracting and engaging a specific audience.” What is content marketing?

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How To Effectively Run Digital Marketing Campaigns For Any Product

ClickFunnels

So make sure that you have a basic sales funnel before you start promoting your product. Instagram remains the most popular platform for it, so you might want to consider striking up partnerships with influencers in your niche. Post a mix of educational, entertainment, and promotional content. You can start with just: Bait.

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7 Lead Generation Methods To Maximize Sales Potential

ClickFunnels

It’s the strategy that Russell Brunson used to grow ClickFunnels, become an internet marketing sensation, and promote his books to bestseller status. in your niche who you’d love to turn into advocates for your products or services. 25 influential writers in your niche. 25 influential YouTubers in your niche.

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Niche blogging in the new Google reality: 5 strategies to thrive or die

Search Engine Land

If you are a niche blogger focused on building a site on which the majority source of your income is display ads from Google, 2024 has not been kind to you. Thousands of blogs from every possible niche are down as much as 90% in traffic, with no recovery in sight. What is it that you can do better than anybody else?

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7 Tips To Explode Your Mortgage Lead Generation

ClickFunnels

3 Build a Niche Mortgage Advice Website. One such asset could be a niche website that provides mortgage advice to a specific subset of mortgage seekers. Note that search engine optimization (SEO) is a long game, so you should be prepared to invest at least 12 months of work in your website before you start expecting results. #4