Remove Engineering Remove Niche Remove Promote
article thumbnail

Niche blogging in the new Google reality: 5 strategies to thrive or die

Search Engine Land

If you are a niche blogger focused on building a site on which the majority source of your income is display ads from Google, 2024 has not been kind to you. Thousands of blogs from every possible niche are down as much as 90% in traffic, with no recovery in sight. What is it that you can do better than anybody else?

Niche 118
article thumbnail

What is generative engine optimization (GEO)?

Search Engine Land

Generative engine optimization (GEO) is the latest major development revolutionizing the way people search and interact with information online. How generative AI/answer engines work. SEO primarily targets traditional search engines like Google, whereas GEO is designed for the dynamic world of generative AI and answer engines.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Best of the Bot: Create 10 promotional campaigns to drive in-store purchases

Search Engine Land

Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content.

Promote 96
article thumbnail

How to Develop a Niche Marketing Strategy that Drives Growth

Hubspot

Diving into a specific niche is the way to set your business apart. Let's look at how a handful of businesses use niche marketing to their advantage, before walking through the steps to create your own growth-generating strategy. 5 Examples of a Niche Marketing Strategy. Developing a Niche Marketing Strategy. Flylow Gear.

Niche 101
article thumbnail

2024 holiday marketing: Top SEO and PPC tips for a short shopping season

Search Engine Land

The previous election was during the pandemic, so shopping habits and promotions are not comparable The shorter shopping period means the last shipping day deadline is earlier, there’s less time to clear inventory for 2025 and fewe ad space and promotions available will increase costs. It’s an election year in the U.S.

Niche 98
article thumbnail

How to Promote Your Digital Marketing Agency on Social Media

Lead Fuze

Leveraging Social Media Channels: Boost Your Agency’s Online Presence Let’s dive in and explore how to effectively promote your digital marketing agency on social media. Incorporate popular hashtags and keywords relevant to your niche market segment within captions or descriptions. Why is this important?

Promote 52
article thumbnail

Impact of the Google September 2023 helpful content was big for the SEO industry

Search Engine Land

It is my opinion that this update was felt more within the SEO industry niche, maybe sites designed to rank well in search engines, more so than typical sites that take into account more than just search engines. The seoClarity team sent me the top winners and losers by niche/industry from this helpful content update.

Niche 141