Engineering Niche Sell X-functional 
Hubspot
AUGUST 17, 2020
In fact, in 2019 22% of Gen Z, 20% of millennials, and 16% of Gen X have made a purchase inspired by an influencer post on social media. She added, "Think about it like this -- influencers on Instagram are the new model examples on how products wear, work, function, and are used rather than in-store experiences.".
ConversionXL
JUNE 30, 2019
Competitor X is doing Y. We should do that, too,” or “X is the market leader, and they have Y, so we need Y.” Run a functional investigation. Most likely, they’ll only remember one—your main selling point. This tells me if it’s even realistic to try to rank or bid on a keyword, or whether I need to niche more.
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Search Engine Land
APRIL 12, 2023
LinkedIn is a powerful search engine capable of generating targeted, substantial traffic to your profile. That’s because the average user doesn’t consider LinkedIn a search engine. Are some terms being used on LinkedIn but may not be a great fit in the search engines? Communicate what your unique selling point is.
ConversionXL
DECEMBER 7, 2016
Nowadays nearly every online shop utilizes some sort of product recommendation engine, which is no wonder, as these systems, if set up and configured properly can significantly boost revenues, CTRs, conversions, and other important metrics. What is a recommendation engine, exactly? How Recommendation Engines Benefit Sites.
Pointclear
JANUARY 26, 2012
One reason for the phone’s consistent powerhouse performance is its unique capability to replicate the face-to-face selling environment at a lower cost than a personal sales call. prospective business buyers in just about every category can be found through the mail, even for obscure products or highly targeted niches.
SaaStr
APRIL 23, 2019
Because if you’re launching a consumer company, or even B2B size product, you can pretty much sell, or have a product ready in those three to six months, and even have 10 customers. Building the basic functionality. And we had a lot of experience with payments, and engineering, but with U.S. We go in a lot of directions.
SaaStr
NOVEMBER 2, 2019
What does Krish mean when he says, “In SaaS, you either sell to one of 2 customer profiles”? How does your customer success and customer support functions change with the move to enterprise? Krish Subramanian: We are software engineers by training. A classic example is a Shopify selling to, let’s say, contract.
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