Martech

JANUARY 10, 2024

Here are a few tips for success I have developed from watching hundreds of presentations and reading tons of audience feedback. Don’t try to cover too much information You can’t cover everything about search engine optimization, marketing automation or any topic in 30 minutes. I hope these help you the next time you take the stage.

Presentation 118

Presentation Engineering Clients Process 118

Search Engine Land

FEBRUARY 9, 2024

The debate around whether TikTok should be considered a search engine continues to divide the SEO community. Let’s explore why users aren’t interested in our jargon-fuelled definitions and why they treat TikTok as a search engine. However, the concept of what constitutes a search engine is evolving rapidly.

Engineering 121

Engineering Meeting Presentation User Experience 121

Search Engine Land

SEPTEMBER 20, 2024

Ultimately, both are focused on increasing conversions from Google and other search engines, so it makes sense to bring these teams together for greater success. Diversify outside of Google Google is big and drives the majority of traffic, but it’s not the only search engine in town. For example: product images vs. lifestyle images.

CTR 108

CTR UX Campaign Education 108

Martech

FEBRUARY 11, 2025

ChatGPT search reinvents search engines by integrating conversational AI for tailored, context-aware responses. You can access it via chatgpt.com or set it as your default search engine. They are now among the top sources of self-guided information , alongside vendor websites and traditional search engines.

B2B 132

B2B Engineering Education Lead generation 132

Search Engine Land

SEPTEMBER 11, 2024

Applying the theory of constraints In systems engineering, a few key constraints often create the biggest bottlenecks. In such cases, we recommend that the auditor meets with a web developer to align execution scores before presenting to the client. Solving one or two major issues usually drives the most significant results.

High impact 106

High impact Objectives and Key Results Clients Education 106

Martech

NOVEMBER 1, 2024

This strategy, often overshadowed by acquisition-focused ABM, is emerging as a powerful engine for long-term success. While many marketing teams struggle to meet their targets, this strategy presents an incredible opportunity to unlock additional revenue. Here’s why it’s time to rethink your approach to growth.

Growth 133

Growth GTM B2B Strategize 133

Search Engine Land

JULY 23, 2024

Getting started with digital marketing Every time a business opts for online marketing, the first and foremost thought is how to establish a presence on Google and other search engines. Most user searches are conducted on search engines first. What does search engine optimization (SEO) include? ebooks, whitepapers).

Click Through Rate 93

Click Through Rate Commission Promote Lead generation 93

Search Engine Land

OCTOBER 4, 2024

Here are the key points he raised in his presentation, exploring the paradigm shift in search technology and its implications for advertisers and marketers. From: To: This physical enlargement represents a fundamental shift in how users can interact with search engines. We’ve made the box bigger.”

Click Through Rate 102

Click Through Rate Engineering Represent Start-ups 102

Search Engine Land

JULY 15, 2024

Content marketing is defined here on Search Engine Land by Julia McCoy as follows: “Content marketing is the process of planning, creating, and distributing relevant, valuable content (like blogs, videos, podcast episodes, ebooks, guides, and more) with the intent of attracting and engaging a specific audience.” What is content marketing?

Entertainment 98

Entertainment Promote Non-Profits Engineering 98

Martech

SEPTEMBER 17, 2024

Presented a chart showing competitors like Microsoft, Amazon, Meta, and TikTok. Eisar Lipkovitz, former Google VP of Engineering , provided a candid view of Google’s internal dysfunction, noting that Google’s ad auction practices were unfair and lacked transparency. Google’s defense: Disputed the definition of open-web display ads.

Price 110

Price Government Up-sell Presentation 110

Search Engine Land

AUGUST 20, 2024

Go for objectivity over quick sales I love teaching clients that presenting opposing or alternate viewpoints is great for rankings. Including all relevant keywords in your content. There’s also a bigger opportunity to expand E-E-A-T off of Google, which I’ll discuss in a minute.

CTR 100

CTR Cross-sell Promote Presentation 100

Search Engine Land

AUGUST 15, 2024

. …Now that the AI Overview experience is in full circulation, we wanted to revisit the analysis we did in Q3 of 2023 relating to the frequency of AI overviews being presented to users. It fell to 8%, meaning 92% of the time the search engine results page did not include an AI Overview for the queries that matter to us most.

Click Through Rate 92

Click Through Rate Referrals Finance Engineering 92

Martech

DECEMBER 16, 2024

These include large language models, knowledge graphs, and conversational search engines. To thrive in a world dominated by AI search and assistive engines, youll need to optimize for three core technologies: Traditional search engines. Engines like Google, Bing Generative SERP, ChatGPT and others are becoming walled gardens.

Engineering 110

Engineering Niche Technology Technology 110

Search Engine Land

OCTOBER 4, 2024

so if those overlays are only present in European countries, Google will not detect them. Serving a noindex+200 will result in pages being dropped from search, if search engines see it. However, other areas of impact may occur, such as soft 404 errors, server speed and the site’s overall page experience.

Legal 90

Legal Territory Launch Engineering 90

Martech

FEBRUARY 22, 2024

Alternatively, looking at gamma waves, the highest frequency band, associated with focus, improved memory, and concentration — this may be a great state to be in when you’re looking for a peak productivity window, practicing a presentation, or doing an important task that requires peak cognitive ability. Click here for survey Get MarTech!

Engineering 110

Engineering Product Electricity Start-ups 110

Veloxy

OCTOBER 22, 2024

With tools like Veloxy, AI automatically logs activities, such as: Calls and emails Analyzes the data Presents you with intelligent recommendations The best part? As someone who’s worked in engineering for over two decades, I can tell you: data analytics is the engine driving these AI innovations.

Prospecting 130

Prospecting Technique Pipeline Sales 130

Sales Gravy

FEBRUARY 4, 2025

This scenario appears in industries like construction, engineering, software licensing, and more. By helping them present stronger bids or more compelling proposals, you become integral to their success. This scenario appears in industries like construction, engineering, software licensing, and more.

Sell 84

Sell Customers Contract Construction 84

SaaStr

JANUARY 3, 2025

You may think competition matters, but a great head of engineering and product will outpace the competition. Our head of product, head of engineering, like pretty much everybody in leadership. A bunch of them we hired out of business school, or out of engineering school, and came up through our farm system.”

Promote 116

Promote Growth Drivers/motivators Engineering 116

Sales Pop!

JULY 16, 2022

Bringing Culture to the Present. The Internal Creation Engine. It’s like having an outboard engine on a boat—the engine is external to the salesperson. Pipeliner gets that “engine” running from the inside. We obviously have a demographic challenge, then. They keep having to gas it up with “motivation” and drive.

Pipeline 240

Pipeline CRM Non-Profits Drivers/motivators 240

Sales Pop!

AUGUST 20, 2021

You then make a presentation to your prospect, followed by a proposal. At the present time, Pipeliner CRM is the only CRM tool that can implement activities for each step—which we call “Sales methodology out of the box.” liter engine, which has been constantly optimized over the years to make it better.

Pipeline 201

Pipeline CRM Negotiate Follow-up 201

Veloxy

FEBRUARY 22, 2022

When you’re engaging with buyers who expect a superior customer experience from the sales process (as most do and should), it often presents several challenges for the field sales warrior: How many hours a day should I invest in my sales technology stack without sacrificing customer satisfaction and engagement? Microsoft PowerPoint.

Sell 231

Sell Niche Referrals Sales 231

Search Engine Land

AUGUST 15, 2024

Plagiarism is traditionally defined as using someone else’s work, ideas or expressions without proper acknowledgment and presenting them as your own. See my article here on Search Engine Land on how to add a human touch to AI-generated content for more on this topic.) What is plagiarism?

Government 103

Government Closing Process Engineering 103

Search Engine Land

AUGUST 9, 2024

I presented on this topic at SMX Advanced 2024. For those who missed it, I’m recapping the presentation as a mini-series here on Search Engine Land. When training new technical SEO s, I find they struggle to identify action items from tools like Google Search Console and site crawlers (e.g.,

Original Equipment Manufacturer 84

Original Equipment Manufacturer Manufacturing B2B Presentation 84

Salesforce

NOVEMBER 15, 2024

Keep in mind that an agent with its reasoning engine can enable any of the use cases in the benchmark (like Service Call Summary). Trust & Safety for agents varies from 60–90%, presenting another important trade-off.

CRM 119

CRM Trust Customer Relationship Management Launch 119

Veloxy

APRIL 15, 2021

Training should not just be PowerPoint presentations. It integrates with Salesforce and Google to contextualize them for easy user presentation. Veloxy also boasts of a super speed search engine that can browse through your calendar, emails, contacts, sales opportunities among others. That’s the good news.

Technology 240

Technology Technology Presentation CRM 240

Veloxy

JUNE 23, 2021

You’ve already likely heard of a few standard roles such as Account Executives or Sales Engineers. This includes lead generation, qualification, relationship building, presenting, and finally closing the deal. 4: Sales Engineer. This is where sale engineers come in to bridge the gap for Account Executives.

Inside sales 232

Inside sales CRM Sales Pipeline 232

Search Engine Land

SEPTEMBER 17, 2024

Unlike traditional search engines, social search algorithms are designed to surface content based on user behavior, preferences and engagement patterns within social networks. YouTube : The world’s second-largest search engine, it uses past content interactions, search history and subscriptions to recommend content to users.

Objectives and Key Results 87

Objectives and Key Results Click Through Rate A/B testing Education 87

Search Engine Land

JULY 25, 2024

Consumer confidence is a measure that gauges the optimism of households and how they feel about their financial stability at present and in the coming months. Google and the other search engines will continuously update during this period.

Campaign 108

Campaign Objectives and Key Results Price Finance 108

Partners in Excellence

JANUARY 16, 2025

Sometimes they are quite powerful (given good prompt engineering), but this is not coaching. It’s a great discussion, I think they present the key elements of effective coaching more effectively than I did. Perhaps we ask them for ideas, to research a customer, plan a call/meeting. And they give us the answers to those questions.

Objectives and Key Results 125

Objectives and Key Results Objection handling GTM Pipeline 125

Search Engine Land

SEPTEMBER 1, 2023

He explained: “Essentially we want to make search engines’ lives easier by using these techniques because as a result, they will reward us with our content ranking higher in the SERP and we’ll have more interaction from searchers.” How do we communicate most effectively with search engines?

Click Through Rate 139

Click Through Rate Engineering Presentation Technique 139

Martech

AUGUST 29, 2024

But despite much evidence that consumers have little trust in AI , Salesforce is also suggesting that using AI to help consumers find “the perfect present” is a good idea. ” With an AI-powered recommendation engine embedded in search, the consumer is unlikely to know that the products are being surfaced by AI, Garf agreed.

Retail 66

Retail Price Promote Growth 66

Sales Pop!

NOVEMBER 23, 2021

Enthusiastically enter the meeting room knowing that you have a golden opportunity to learn how to present yourself and your work in a better light moving forward. The dedication to continuous learning will broaden your knowledge, embolden your presentation ability, and contribute to acquiring the next job or sale.

Appointment 186

Appointment Entertainment Education Follow-up 186

Search Engine Land

AUGUST 23, 2024

Marketing teams don’t understand it due to jargon like server codes and meta tags, while engineering teams don’t prioritize it because the website functions fine and their QA tests pass. And without a future benchmark, engineering teams may resist prioritizing your requests, unsure of when they’ve done “enough.”

X-functional 67

X-functional Objectives and Key Results Engineering High impact 67

Martech

FEBRUARY 7, 2025

This allowed them to present their concerns in their own words, which we then shared with a broad group of stakeholders. Dig deeper: What martech practitioners can learn from a NASA engineer Email: Business email address Sign me up! So, we talked to the vendor team about this. It also signaled that we valued them as partners.

Contract 101

Contract Non-Profits Hospitality Negotiate 101

SaaStr

MARCH 12, 2025

Reverse Engineer Marketing from Buyer Empathy Great marketing starts with understanding the buyer’s state of mind. There are two fundamental questions to consider: “Why buy mine? Everything else in the model is just a guide. You’re running a distribution business focused on sales success and marketing.

Pipeline 82

Pipeline B2B Territory Quota 82

ClickFunnels

AUGUST 18, 2021

This… And this… Webinar funnels pull double duty — they generate leads during the registration phase and then at the end of the presentation, they make sales. Presenting a brand consistently across all platforms can increase revenue by up to 23%. At ClickFunnels, we’ve run Webinars about this…. Lead Magnets.

Lead generation 245

Lead generation Contact Niche Gaming 245

Search Engine Land

SEPTEMBER 8, 2023

Domain Authority (DA) is a search engine ranking score developed by Moz that supposedly predicts how well a website will rank on search engine result pages (SERPs). During the presentation, Ryan Brock, Chief Solution Officer at DemandJump, presented their data on why Domain Authority is worthless. SUBSCRIBE See terms.

Engineering 140

Engineering Gaming Presentation Sports 140