Martech

AUGUST 6, 2024

As someone around when Google launched in 1998, I can attest that it was a gigantic improvement over other search engines. The Justice Department said it was because Google paid other companies to make its search engine the default setting. Search engine dominance made Google a prime location for digital advertising.

Commission 117

Commission Market share Engineering Launch 117

SaaStr

FEBRUARY 3, 2025

The Enterprise Pricing Journey Is All About Unbundling Stripe learned this the hard way. pricing was brilliant for SMBs but completely wrong for enterprise. But watch out – this is a major undertaking that touches product, engineering, sales, and finance. Thinking enterprise is just a go-to-market play. It’s not.

Hospitality 107

Hospitality Price Manufacturing Engineering 107

Search Engine Land

SEPTEMBER 19, 2023

The search engine “frequently” changes the auctions it uses to sell search ads, increasing the cost of ads and reserve pricing by as much as 5% for the average advertiser. Google tends “not to tell advertisers about pricing changes”, he added. Why has Google been tweaking search ad prices?

Price 142

Price Meeting Quota Engineering 142

Martech

OCTOBER 7, 2024

Google is showing product information when using Lens for shopping, including a product’s price across retailers, reviews or where to buy. As Google and other search engines continue to innovate around AI and search, it is important to continue to watch the ongoing tests and launches of these features. Shop easily with Lens.

Retail 120

Retail Launch Price Engineering 120

Search Engine Land

OCTOBER 1, 2024

By displaying products, filters, reviews, pricing and more, Google is creating an Amazon-like experience without the need to visit a third-party site. This makes Amazon perhaps its biggest competitor – even more so than other search engines. Included directly in the SERP experience are: Scrollable product images. Third-party retailers.

Retail 124

Retail E-commerce Price Engineering 124

Martech

SEPTEMBER 13, 2024

.” Dig deeper: AI and security are the focus of latest Salesforce acquisitions Agentforce is powered by an upgraded version of Salesforce’s Einstein AI called Atlas Reasoning Engine, which is “designed to simulate how humans think and plan.” These are what the company is calling Agentforce One.

Launch 111

Launch Pitch Represent B2B 111

Search Engine Land

SEPTEMBER 22, 2023

The search engine admitted at the federal antitrust trial that it “frequently” inflates ad prices by as much as 5% without telling advertisers – sometimes 10%. But marketers are calling the search engine out for being too “conservative” with these figures as they believe the real number is significantly higher.

Price 121

Price Engineering User Experience Launch 121

Martech

AUGUST 15, 2024

Consider this view from IT, via Warren Street, former SVP of Cloud Engineering at U.S. Bank: “Engineering builds it, Marketing translates it. Marketing is the engine that accelerates sales. How inelastic is demand for your products when you need to raise prices due to sudden increases in cost of goods sold?

Growth 116

Growth Entertainment Sports Strategize 116

SaaStr

APRIL 19, 2024

How do you reverse-engineer your first million as a SaaS startup founder? SaaStr founder and CEO Jason Lemkin chats with Sam Parr on the popular YouTube channel and podcast My First Million about what’s required to make it on the map for a $100M exit and then reverse engineers the steps to get there. 50 or $1.

Engineering 118

Engineering Price Cross-sell Up-sell 118

Martech

SEPTEMBER 17, 2024

Jay Friedman, CEO of Goodway Group , criticized Google’s variable pricing, describing it as “gaming the system.” Eisar Lipkovitz, former Google VP of Engineering , provided a candid view of Google’s internal dysfunction, noting that Google’s ad auction practices were unfair and lacked transparency.

Price 110

Price Government Up-sell Presentation 110

Martech

SEPTEMBER 5, 2024

Or maybe it’s not worth the price you’re charging? It uses AI to enhance content and make it more search engine friendly, aiming to improve rankings and boost site visibility. And that’s a statement about how budgets work. They can’t even scrape together the budgets to buy this stuff.” Email: Business email address Sign me up!

Retail 106

Retail Gaming Campaign Engineering 106

Search Engine Land

SEPTEMBER 20, 2024

Ultimately, both are focused on increasing conversions from Google and other search engines, so it makes sense to bring these teams together for greater success. Diversify outside of Google Google is big and drives the majority of traffic, but it’s not the only search engine in town.

CTR 108

CTR UX Campaign Education 108

SaaStr

FEBRUARY 2, 2025

For example, Owner.com operates with a notably flat structure, maintaining a ratio of one product manager to sixteen engineers. Engineers are empowered to make technical decisions and write their own product requirement documents, functioning essentially as “mini-founders” within the organization.

Negotiate 88

Negotiate Price Legal Engineering 88

Martech

JANUARY 7, 2025

Enhanced Atlas Reasoning Engine Agentforce integrations with other Salesforce tools Data Cloud Customer 360 MuleSoft Slack Tableau Agentforce Testing Center Library of skills and integrations Which companies are using Agentforce? Table of contents What is Agentforce? How does Agentforce work? This is AI for the rest of us.

Launch 122

Launch Represent Engineering CRM 122

Search Engine Land

JANUARY 2, 2024

LinkedIn ad prices have soared due to a surge in demand reportedly driven by the advertiser boycott of X. Ad prices soar. How ad prices are calculated. LinkedIn ad prices are determined by an auction system based on market demand. The greater the demand, the higher the ad price. Why we care.

Price 117

Price Campaign B2B Engineering 117

SaaStr

APRIL 10, 2024

He has a broader audience than just B2B so it we touched on more topics that usual, and it was a great convo: Pricing in the early days Why you have to get to $300k+ in revenue per employee When to go multi-product Why your second product has to be bigger than your first How to double your pricing over time The challenge in low NRR models The One-and-Done (..)

Engineering 112

Engineering Price B2B Product 112

SaaStr

NOVEMBER 6, 2024

Seat Expansion Driving Growth, Along with Cross-Sell of New Products Long live per-seat models and pricing! A Big AI Push, But Being Very Conservative on Consumption Pricing For now, Atlassian is sticking mainly to per-seat pricing. The Atlassian engine just keeps on running. It’s split 50/50 at Atlassian. #5.

Cross-sell 114

Cross-sell Price Growth Up-sell 114

Sales Hacker

JUNE 12, 2024

Strategies for pricing new products and cross-selling within an existing customer base. 25:58) Advice for startups on pricing strategy and identifying core buyer personas. (30:58) 25:58) Advice for startups on pricing strategy and identifying core buyer personas. (30:58)

GTM 123

GTM Engineering Growth Cross-sell 123

SaaStr

JANUARY 8, 2025

As Checkr follows usage-based pricing, it’s a transactional business that needs to be managed differently than a typical subscription SaaS model since they only earn revenue when the customer is using the product. Implementing tighter feedback loops between customers and product/engineering teams.

Objectives and Key Results 116

Objectives and Key Results Growth Engineering Quota 116

SaaStr

MARCH 25, 2025

The “Give Away the Store” Pricing Strategy That Actually Worked Most SaaS founders I talk to are terrified of giving away too much value. built their own AI stack instead of relying on APIs, making this pricing sustainable.

Meeting 94

Meeting Price Strategize Growth 94

Search Engine Land

OCTOBER 13, 2023

The concept of randomized generalized second-price (RGSP) auctions sent shockwaves through the PPC community after the subject took center stage at the Google antitrust trial. If the highest bidder automatically won every Google ad auction, there is a risk the search engine could be left serving poor-quality ads. Conversion rate.

Price 116

Price CTR Click Through Rate Campaign 116

SaaStr

MARCH 8, 2024

With everything in AI moving so rapidly, what’s the best way to price Artificial Intelligence products or SaaS tools with custom AI features and integrations? So we asked the expert, Sandhya Hegde, General Partner at Unusual Ventures to share her best practices and trends for pricing and packaging AI products. Why is pricing so tricky?

Price 106

Price Product GTM Engineering 106

Search Engine Land

OCTOBER 2, 2024

Most of the search engine result pages on Amazon are now dominated by ads. Sponsored Products Sponsored Product Ads are made up entirely of the components of the product detail page and can show up in the search engine results as well as on product detail pages. Sponsored Display for all businesses offers a lead form option.

Customers 103

Customers Sell Campaign Engineering 103

Search Engine Land

AUGUST 1, 2024

While the late Hamlet Batista’s archive, SEO Pythonistas, is no longer live, he has a range of tutorials here on Search Engine Land to help you kick off your learning journey. If you’re about to change your pricing, don’t update product pages with language about saving money. Monitoring competitor websites for changes.

SQL 98

SQL Engineering Education Start-ups 98

Search Engine Land

JULY 25, 2024

When sales decline, businesses begin to reduce expenses, lower prices and delay making new investments. Pricing pressures : As consumers go through times of economic uncertainty, consumer confidence and priorities in spending disposable income change. Essential products are often price-sensitive during a downturn.

Campaign 108

Campaign Objectives and Key Results Price Finance 108

SaaStr

MAY 12, 2023

Next up is Jason Cohen, founder of $100m+ WP Engine. That happened to us at Smart Bear and WP Engine with features and entire products. Many times I’ve copied a feature, or pricing, or policy, or design, only to find it doesn’t work. Doing too much at once We _still_ struggle with this at WP Engine, and it’s still a mistake.

Engineering 115

Engineering Price Up-sell Product 115

Search Engine Land

NOVEMBER 6, 2023

New documents detail the alleged deceptive practices used to boost consumer prices by more than $1 billion including deliberately making Amazon search worse – a strategy reportedly approved by chairman Jeff Bezos. Raising prices for consumers. Consumers pay the price. Why we care. The impact of Junks Ads.

Price 102

Price Commission Retail User Experience 102

Martech

SEPTEMBER 10, 2024

As the organization activates segments, there may be unplanned challenges due to gaps in products, prices or sales channels. Invest in the right tools and technologies Advanced analytics platforms, data integration tools and AI-powered insights engines all play a critical role in making the most of revisited research data.

Technology 112

Technology Technology Price Campaign 112

ClickFunnels

AUGUST 17, 2021

Pricing: Free 1-month trial Starting from €79.99/month LeadFuze is a search engine for company info, emails, phone numbers, social profiles, and more. Everyone who has worked in engineering at Amazon. Pricing: Free trial with 25 free lead credits. Pricing: Free. Pricing: Lite plan: Free. month after that.

Prospecting 244

Prospecting Price CRM Pitch 244

SaaStr

MARCH 30, 2025

Lowering prices dramatically increased growth During the pandemic, HubSpot ran an experiment slashing starter tier prices that defied economics and drove massive customer acquisition with strong upsells. The team grew upsell opportunities from 5% to approximately 20%, creating a powerful growth engine. Build expansion revenue.

CRM 76

CRM Price Growth Engineering 76

Martech

AUGUST 1, 2024

In 2020, a report by experience management firm Walker predicted customer experience would overtake price and product as the key brand differentiator. Performance: Engineered for power and accuracy to elevate your game. Performance: Engineered for power and accuracy to elevate your game. The research seems to have come true.

Campaign 128

Campaign Launch Gaming Sports 128

SaaStr

MAY 27, 2022

59% of you have raised prices this year. I think most of us have found our pricing is more elastic than we thought. The related question then becomes do you raise prices on existing customers — or just new customers? It’s part of having at least a basic engine in place before you hire a true VP of Sales.

Price 135

Price Niche Up-sell Contract 135

SaaStr

DECEMBER 15, 2024

How to Leverage Pricing and Packaging to Drive Revenue with Miro, Loom, OpenAI, and Splunk #3. What It Really Takes to Sell To Developers and Engineers with Komodor CRO Jim Hunnewell #5. 5 Things That Are Working and 5 Things That Arent in B2B SaaS AI with Ironclad’s CEO and a16z #4. appeared first on SaaStr.

Price 103

Price Cross-sell B2B Engineering 103

Veloxy

SEPTEMBER 29, 2021

Sales Tasks to Automate for Maximum Impact Lead Generation Prioritization Data Entry Collaboration Communication Pricing How to Automate Salesforce Successfully Strategize: Salesforce Automation Best Practices Choosing Salesforce Automation Software Conclusion on Salesfore Automation for Sales Managers.

Territory 342

Territory Represent Sales Lead generation 342

SaaStr

NOVEMBER 7, 2024

Models built by OpenAI, Google, and Anthropic have billions of dollars to invest in training these models, so you have more powerful engines under the hood at no cost to you. The price for inference has massively plummeted this year, so you have more powerful models to build into your application, and they cost less every time you use them.

Electricity 103

Electricity Price Engineering Product 103

Search Engine Land

JULY 22, 2024

Worse, they could think that such sleek-looking creatives mean that your price tag will be above their budget. If we take the above item further, you should also focus on competitors’ pricing and/or USPs. For ecommerce brands, a great tool to get started with is Google Merchant Center’s Price Competitiveness report.

A/B testing 96

A/B testing UX Campaign Conversion 96

SaaStr

MARCH 26, 2024

In it, we cover the SaaS community’s most pressing questions about Artificial Intelligence (AI), pricing, efficiency, and funding. Today, folks seem to be launching fewer features, ratcheting prices, and digging into the existing customer base. “If When you’re mature, raising prices by $1 might make sense.

Price 118

Price X-functional B2B Growth 118