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What is generative engine optimization (GEO)?

Search Engine Land

Generative engine optimization (GEO) is the latest major development revolutionizing the way people search and interact with information online. How generative AI/answer engines work. GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise.

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Salesforce launches new, ‘more trustworthy’ generation of AI bots

Martech

Service Agent replaces chatbots in handling customer service and replaces chatbots. Merchant does all the site-related tasks for merchandisers, including promotions, product descriptions and insights. .” Agentforce Two, with some Atlas Reasoning Engine components, is expected to launch in February.

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Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Digital marketing is a broad term that encompasses many services. Getting started with digital marketing Every time a business opts for online marketing, the first and foremost thought is how to establish a presence on Google and other search engines. Most user searches are conducted on search engines first.

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Lead gen tactics for B2B: Best of the MarTechBot

Martech

SEO and SEM: Optimize your website and content for search engines to attract organic traffic. Additionally, consider using search engine marketing (SEM) to target specific keywords that potential contacts might be searching for, driving them to your landing pages. Use SEO best practices to improve visibility in search engines.

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10 Simple Ways to Optimize Your Website on a Shoestring Budget

Heinz Marketing

Promote your content across your social media channels on a regular cadence to drive traffic back to your site. The more traffic and backlinks your website receives, the more credible your content is to search engines. You can do this by linking to related blog content within new posts, or to your service pages or events.

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Salesforce Agentforce: What you need to know

Martech

Since its launch at the Dreamforce conference in September 2024, Salesforce Agentforce changed the conversation around AI, customer experience and customer service. Service Agent , which replaces chatbots in handling customer service. Table of contents What is Agentforce? How does Agentforce work? This is AI for the rest of us.

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Want to Improve Your Marketing Problem Solving? Think Like an Engineer.

Salesforce

To improve marketing problem solving, marketers must learn to think like engineers when it comes to AI, formulating precise prompts that make it easier to bring our creative visions and solutions to life. Engineers, on the other hand, use an analytical, structured approach to make things work.