article thumbnail

How the Atlas Reasoning Engine Powers Agentforce

Salesforce

This article sheds light on the innovations that culminated in the Atlas Reasoning Engine — the brain of Agentforce — which orchestrates actions intelligently and autonomously to bring an enterprise-grade agentic solution to companies. AI agents and assistants: What’s the difference? Proactive action. Are you ready for AI?

article thumbnail

What do SEO platforms do and how do they help marketers get found on search engines?

Martech

Search Engine Optimization remains the stalwart mainstay of digital marketing, with search driving around 50% of website traffic on average, according to an analysis of SimilarWeb data by Growth Badger. Links continue to be one of the most important external or “off-the-page” signals that can help a website rise in search engine rankings.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Software Engineers Need Design Systems to Build Products With Good UX

Smarter With Gartner

To improve the overall UX quality, software engineering leaders should deploy a design system — a set of reusable design assets and presentation layer code components that are governed by clear standards to build various digital products. Download eBook: 3 Key Goals for Software Engineering Leaders to Sustain Digital Momentum.

UX 104
article thumbnail

Key marketing lessons from startup to scale-up

Martech

Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms. For instance, both businesses depend heavily on search engine optimization (SEO) to improve visibility and attract organic traffic.

article thumbnail

Salesforce launches new, ‘more trustworthy’ generation of AI bots

Martech

.” Dig deeper: AI and security are the focus of latest Salesforce acquisitions Agentforce is powered by an upgraded version of Salesforce’s Einstein AI called Atlas Reasoning Engine, which is “designed to simulate how humans think and plan.” These are what the company is calling Agentforce One.

Launch 110
article thumbnail

How To Run Your Pipeline Engine To Drive Growth

Salesforce

This blog will look at strategies and tactics for creating, managing, and measuring pipeline with a focus on how our team at Salesforce does it. How Salesforce manages pipeline. At Salesforce, every potential deal is recorded as an opportunity in the Salesforce CRM (customer relationship management platform).

article thumbnail

5 Ways To Build Trustworthy AI Agents

Salesforce

We partner with Agentforce Product, Engineering, and Design teams, as well as our colleagues in Legal, Security, Privacy, AI Research, and Research & Insights to implement trust pattern s that help create trustworthy AI agents. Many customers expect humans to remain involved in nearly all use cases, especially those considered high risk.

Trust 111