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GTM 98: Going From IC to CRO at GitHub and Building a High-Performing Revenue Growth Engine with Elizabeth Pemmerl

Sales Hacker

Elizabeth Pemmerl currently serves as GitHub’s Chief Revenue Officer, where she oversees all facets of the company’s go-to-market strategy and customer engagement, including sales, support, and operations.

GTM 125
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How to align teams early with a strategic event workshop

Martech

The result: instead of scrambling to find speakers two months out, they had a pipeline of engaged customers ready to share their stories, creating a continuous content engine for the year. And field sales? They requested speaker proposal templates from the events team, a small step that saved time and led to better-prepared speakers.

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The Top 10+ Questions to Ask a VP of Sales / CRO During an Interview (with New Cheatsheet)

SaaStr

Do you work with sales engineers and sales support? You’ll learn if they can sell in competitive environments for real or not. How do you deal with FUD in the marketplace? This will also ferret out if they know how to compete or not). What role do they need to play at this stage when capital is finite ?

Quota 75
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B2B Buyers: The Latest Stats Salespeople Must Know [+HubSpot Data]

Hubspot

B2B buyers will look at their business requirements and a product’s technical specifications to determine the initial fit, and they’ll sign contracts based on potential ROI, provider reliability and post-sale support, and the flexibility of pricing terms. B2C Buyers Who Are Your B2B Buyers?

B2B 81
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What is a Sales Portal?

Sales Pop!

A sales portal is an interface that contains useful information and the necessary tools to increase the awareness of sellers about products, which leads to an increase in the number of sales. It integrates: search engine, social networks, and some marketing tools. Benefits of sales portals.

CRM 194
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Your Marketing Site Really Should Be Even Better Than Your Product

SaaStr

What are the top 10 objections in sales. It is super, duper easy to contact sales, support, marketing, the CEO, anyone? You don’t need all those engineers. Does your marketing site really speak to them? Are you sure? Does the marketing site answer them? Are you sure? It should be. They should be. Go ask them.

Product 136
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I Was Wrong. NPS is A Great Core Metric.

SaaStr

Engineering thinks it’s good enough. Sales thinks we need 3-4 more features to win deals. And importantly — use it for a cross-functional discussion across Sales, Support, Customer Success, Marketing, Engineering, and Product. Customer Success thinks everything has to improve – now.