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Lessons from going to market with the Solutions team at mParticle

Sales Hacker

Along the way of selling and supporting a product as complex as a Customer Data Platform (CDP), he tackled some of the more common topics go-to-market leaders encounter as they build and scale their customer facing teams. Should your sales engineers also implement the software? How easy is it to implement your product?

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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Google antitrust trial Google spent 10 weeks on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. In September, the search engine was taken to court by the U.S. That’s just not what we do.” In the UK, publishers sued Google for $4.2 billion in lost ad revenue.

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Inbound Sales: How to Sell the Way Prospects Buy

Hubspot

The power in the buying and selling process has shifted from the seller to the buyer. That’s because inbound sales transforms selling to match today’s empowered buyer -- so sales reps can sell the way people buy. based companies in the technology and health care sectors with less than $100M in revenue.

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Top 10 GTM Mistakes Founders Make Again … and Again with SaaStr’s Jason Lemkin 

SaaStr

GTM Mistake #1: A VP of Sales That Can’t Sell or Demo the Product Mistake number one has always been an issue, and it’s the number one reason startups struggle in today’s world. They hire a VP of Sales who doesn’t want to sell or learn the product. People aren’t as receptive to a cross-sell when you rip them off in the core one.

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2023’s 19 Best Sales Prospecting Tools

Hubspot

For more advanced functionality, HubSpot offers premium features in the Starter, Professional, and Enterprise versions of Sales Hub. This enterprise solution enables “co-selling, co-marketing, and lead-sharing” among business partners. Prospect monitoring functionality. PartnerTap. Image Source. Artificial Intelligence (AI).

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How to Do a Competitive Analysis: A Step-by-Step Guide

ConversionXL

Competitor X is doing Y. We should do that, too,” or “X is the market leader, and they have Y, so we need Y.” Run a functional investigation. Most likely, they’ll only remember one—your main selling point. Run a functional investigation. The limits of competitive analysis. is probably random. Set your goals.

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18 Top A/B Testing Tools Reviewed by CRO Experts

ConversionXL

Because of the ability to select factors instead of just blindly adding them all in allows for this functionality on far smaller sites than other similar tools (Adobe Target Premium/1:1/Touch Clarity, X+1). We appreciated: Top notch anti-flicker technology. Pricing for Conductrics is available on request. Google Optimize.