Martech

AUGUST 6, 2024

As someone around when Google launched in 1998, I can attest that it was a gigantic improvement over other search engines. The Justice Department said it was because Google paid other companies to make its search engine the default setting. Search engine dominance made Google a prime location for digital advertising. Processing.

Commission 120

Commission Market share Engineering Launch 120

Veloxy

FEBRUARY 15, 2024

Whether you’re a rookie learning the ropes or a vet hunting innovative tactics, our curated guide to essential sales podcasts is your ticket to leveling up your sales game. Expect actionable insights, cutting-edge strategies, and insider knowledge to keep you engaged and selling smarter—all without the fluff.

Gaming 233

Gaming Sell GTM Technique 233

SaaStr

JANUARY 2, 2025

Salesforce itself is hiring 2,000 sales execs this year to sell its AI platform, AgentForce. Salesforce: Actually We’re Going to Hire 2,000 Sales Execs Now To … Sell AI At most B2B companies, 35%+ of the headcount is in sales and its often the largest functional area. We may have even sort of given up there, a bit.

Up-sell 130

Up-sell B2B Engineering Technology 130

ClickFunnels

JANUARY 30, 2022

The post 4 Proven Marketing Strategies For Selling A Product appeared first on ClickFunnels. Justin McGill, the founder of LeadFuze search engine for leads, grew his company to $30,000 in monthly recurring revenue in just one year with cold email outreach. Break-up Email (letting them know you won’t be following up anymore).

Product 222

Product Sell Promote Launch 222

Search Engine Land

AUGUST 12, 2024

Follow along and check off each step as you go to create content that both search engines and readers will love. Leaning too heavily on one or the other could impact your share of organic traffic, so a balanced approach is best for optimal search engine results. Here are some tips on writing for people and search engines.

Engineering 115

Engineering Trust Follow-up Niche 115

Partners in Excellence

APRIL 15, 2024

Something many people may not know is that Barry was trained as a civil engineer. More than once, I’ve been in the audience at a sales conference when the speaker would ask, “How many people here, growing up said, “I want to be in sales?” Instead, I received my college degree in civil engineering.

Sell 139

Sell Retail Commission Engineering 139

Sales Hacker

DECEMBER 21, 2023

Each helped, but one “secret” weapon accelerated revenue and customers at an outsized rate: our highly technical Solutions Engineering team. I partnered with Basia Sudol , who joined Stytch as its first Solutions Engineer and now leads the SE team at Stytch. Here are the areas of greatest impact SEs have made at Stytch: 1.

Engineering 127

Engineering Objectives and Key Results Drivers/motivators Teamwork 127

SaaStr

NOVEMBER 14, 2024

I’ve now worked with or invested in ~35 successful start-ups beyond my own companies and I’ve watched a lot of VP hire train wrecks. Way too many VPs these days start without really even understanding the product they are selling, marketing, building, etc. Do it in Google Slides or Powerpoint, probably ideally.

Start-ups 111

Start-ups Up-sell Consult Engineering 111

Martech

SEPTEMBER 17, 2024

Department of Justice claimed that through acquisitions and anticompetitive conduct, Google seized control of the full advertising technology (“adtech”) stack: the tools advertisers and publishers buy and sell ads and the exchange that connects them. If the DOJ wins, Google could face up to $100 billion in advertiser lawsuits.

Price 113

Price Government Up-sell Presentation 113

SaaStr

APRIL 19, 2024

How do you reverse-engineer your first million as a SaaS startup founder? SaaStr founder and CEO Jason Lemkin chats with Sam Parr on the popular YouTube channel and podcast My First Million about what’s required to make it on the map for a $100M exit and then reverse engineers the steps to get there. You never catch up.

Engineering 117

Engineering Price Cross-sell Up-sell 117

Partners in Excellence

MAY 21, 2024

I think George and I recognized similar passions with technology, business and selling. ” Why Selling As a kid, my dream was to become a loudspeaker engineer. One of the most exciting parts of the job was to see new drivers and tweeters show up from vendors who innovated with new technology and materials.

Sell 139

Sell Drivers/motivators Technology Technology 139

Martech

SEPTEMBER 11, 2024

When many people are responsible for upselling and cross-selling, the customer can be, at best, confused and, at worst, feel badgered by multiple people from the same company. The same marketing techniques used for prospecting can be used for upselling and cross-selling: Segmentation. Personalized communication. Lead scoring.

Cross-sell 109

Cross-sell Customers UX A/B testing 109

ClickFunnels

NOVEMBER 15, 2021

Want to get clarity on how to effectively sell online? This includes search engine optimization (SEO), social media marketing, YouTube marketing, etc. Also, remember that just because your lead magnet is free, doesn’t mean that you don’t need to “sell it”. We recommend sending at least six follow-ups. Continue reading….

Lead generation 289

Lead generation Process Cross-sell Up-sell 289

SaaStr

NOVEMBER 6, 2024

Revenue growth is up 21% overall, and subscription growth is up 33% — at almost $5 Billion in ARR. It’s driven Atlassian stock up +28% after the results: Is SaaS back? Yes, Atlassian’s roots are selling to developers. By customer count, the smallest ones still make up 85% of all Atlassian customers. #9.

Cross-sell 113

Cross-sell Price Growth Up-sell 113

SaaStr

JANUARY 8, 2025

But at the start of its expansion play, Checkr’s enterprise motion failed, and sales cycles were slow, taking up to a year for $100k & up deals. Implementing tighter feedback loops between customers and product/engineering teams. Enhancing implementation and onboarding processes.

Objectives and Key Results 114

Objectives and Key Results Growth Engineering Quota 114

Partners in Excellence

FEBRUARY 1, 2024

I wrote a post, “ Sellers, Are You Really Interested In Selling ? He did this asking, “Dave, why are you so interested in selling?” I’m obsessed with selling—all things selling. I’m excited by how selling is changing and the future of selling.

Sell 138

Sell Up-sell Follow-up Start-ups 138

ClickFunnels

DECEMBER 12, 2021

Here at ClickFunnels, we believe that the most effective way to sell anything online is the Value Ladder sales funnel. For example: Bloggers often struggle to come up with headlines for their articles. See how Matthew’s lead magnet sells the frontend product for him? Online that is typically done via lead generation funnels.

Lead generation 263

Lead generation UX Contact Engineering 263

Search Engine Land

JULY 11, 2024

Amazon rolled out a new beta feature for businesses that don’t sell products on its platform, allowing them to generate leads through display ads across Amazon’s vast network. The new lead generation ads allow customers to sign up for information directly within the ad creative, without leaving the website they’re browsing.

Lead generation 83

Lead generation Networking Contact Up-sell 83

Sales Hacker

FEBRUARY 14, 2025

The news was picked up by TechCrunch , BetaKit , and many others. Raising a fund, securing capital for a startup, or even selling into the enterprise all share a common foundation: relationship-driven sales. Another way to think of this is that we were moving from selling to SMBs to selling into the Enterprise.

GTM 80

GTM Sell Pipeline Networking 80

Partners in Excellence

MAY 2, 2023

I’d had a few selling experiences as a kid. In Boy Scouts, there was always an event of some sort that we had to sell tickets for. My Mom usually bought the allocation I was assigned to sell. And the selling I did do was mostly answering questions about the products on display. But none in selling.

Sell 133

Sell Retail Consult Strategic planning 133

Partners in Excellence

MAY 6, 2024

We later looked at methods to ratchet up performance even further. But it’s changing for the positive, as Cassi states, “I feel very strongly about ethical selling and the way in which we sell, sticking to our core values and treating the customer with respect.” Ethical selling wasn’t part of the conversation.

Sell 125

Sell Up-sell Technical Sales Technology 125

Sales Hacker

JANUARY 13, 2025

Their primary responsibility is selling and generating revenue without worrying about other aspects like product meetings or board discussions. In those scrappy early days, the first sales hire sets the tone for your entire go-to-market engine. Culture becomes the engine. seller, head of sales, or commercial cofounder).

GTM 109

GTM Cross-sell Pipeline Strategize 109

Search Engine Land

SEPTEMBER 13, 2024

These include internal linking, cross-selling and upselling, regional searches and volumes, filtering and trust builders. And some of these concepts can be reverse-engineered into more online success. The tables would be the shoe names with a photo of them and the selling points about who it is for.

UX 84

UX Retail Sports Cross-sell 84

Martech

DECEMBER 20, 2024

Strong statement: Discover how to rank higher in search engines and attract more qualified leads in just 30 days. Use headings, bullet points and concise sentences to break up the text. Example A webinar about Cybersecurity Trends of 2025 should aim to educate, not sell. Email: Business email address Sign me up!

Education 115

Education Manufacturing B2B Trust 115

SaaStr

OCTOBER 23, 2024

Selling to Multiple Stakeholders If you sell into the Enterprise, you understand there are different stakeholders. If you screw up one payment, customers are going to be angry. The entirety of your company’s history of bill transactions is hard to build up again. This is true for BILL. 1% of GDP goes through BILL.

Customers 120

Customers Networking UX Engineering 120

Partners in Excellence

JANUARY 22, 2025

” James gets at the root of so many of the issues we see about the terrible use of LLMs in selling, marketing, customer service. Just dump in the data, the customer didn’t have to clean it up much, we could do that. Every engineer I shipped out, slowed our development. They were eager to start.

Manufacturing 124

Manufacturing Engineering Technology Technology 124

Search Engine Land

FEBRUARY 5, 2024

has agreed to sell its Russian assets – including the Yandex search engine – as part of a deal worth 475 billion rubles (roughly $5.2 the Dutch parent company of the Yandex Group, agreed to sell all of its Russia-based assets, including Search, to a consortium made up of: Members of the senior management team of its Russian businesses.

Engineering 108

Engineering Government Up-sell Sell 108

Salesforce

JULY 18, 2024

Get articles selected just for you, in your inbox Sign up now Increasing loyalty with AI-driven personalization MOL Group’s digital transformation began a few years ago, when they decided to make the switch from being a traditional fuel retailer to a digitally driven consumer goods retailer and integrated mobility service provider.

A/B testing 98

A/B testing Retail CRM Strategize 98

Partners in Excellence

NOVEMBER 3, 2022

It seems that selling jobs, at all levels, are viewed as “temp” jobs. ” We spend months onboarding them, we spend months coaching them up their learning and experience curve, then just as they start hitting their stride, they are off to a new job. The post Is There A Selling Career Path?

Sell 139

Sell Growth Engineering Account management 139

ClickFunnels

DECEMBER 9, 2021

We believe that the most effective way to sell anything online is the Value Ladder sales funnel. Say, if you sell a SaaS product for software engineers, it might be tempting to start creating content that appeals to people who want to learn how to code despite it making zero business sense. What is the Value Ladder Sales Funnel?

Lead generation 262

Lead generation Campaign Up-sell A/B testing 262

Veloxy

SEPTEMBER 29, 2021

Salesforce Adoption Pain Point #1 : Sales representatives report spending 66% of their day performing tedious, non-selling activity in Salesforce. This is a conundrum for most sales managers, as sales productivity is one of the common selling points of the Salesforce CRM platform. The key is Salesforce automation. Table of Contents.

Territory 342

Territory Represent Sales Lead generation 342

Sales Gravy

MARCH 2, 2025

The fact is, the more people you talk with, the more youll sell. They lean on email because its easier to hide behind a keyboard than pick up the phone and face rejection. A legion of enterprising tech entrepreneurs promised magical prospecting engines that would replace salespeople altogether.

Prospecting 93

Prospecting Pipeline Strategize Up-sell 93

SaaStr

OCTOBER 16, 2024

The bar has gone up, and it’s not just in AI. So yes, while it’s true that challenges are real for those in the right-hand column above – overall cloud spend is still up 20%. Crowdstrike is up and still grew 35%. You have to maybe either sell to different customers, or have to build more software or be more AI.

B2B 124

B2B Legal Cross-sell Growth 124

Sales Gravy

MARCH 9, 2025

Welcome to the Sales Graveyard The sales graveyard is full of former Presidents Club winners who: Came home with a trophy and were fired because they quit selling. Confident, I walked right up to my second shota short pitch into the greentasting a birdie and then. It was an incredible feeling. I chunked it. I chunked it.

Pitch 97

Pitch Drivers/motivators Up-sell Engineering 97

Veloxy

OCTOBER 22, 2024

As someone who’s worked in engineering for over two decades, I can tell you: data analytics is the engine driving these AI innovations. These algorithms assess every interaction: Emails opened Meetings attended Responses to follow-ups They predict the likelihood of conversion with impressive precision.

Prospecting 130

Prospecting Technique Pipeline Sales 130

Sales Hacker

JANUARY 12, 2024

This week, we’ll dissect two areas that sales authenticity derives from and how to embrace it to – well, sell. Reading: Kevin Wilson (VP Sales at Supermove) highly recommends the book, Sell the Way You Buy by David Priemer, for developing greater transparency and, in turn, authenticity. In short: to sell the way you buy.

Sell 124

Sell GTM Sales Up-sell 124

Search Engine Land

JULY 15, 2024

Content marketing is defined here on Search Engine Land by Julia McCoy as follows: “Content marketing is the process of planning, creating, and distributing relevant, valuable content (like blogs, videos, podcast episodes, ebooks, guides, and more) with the intent of attracting and engaging a specific audience.” What is content marketing?

Entertainment 98

Entertainment Promote Non-Profits Engineering 98