Search Engine Land

AUGUST 12, 2024

Follow along and check off each step as you go to create content that both search engines and readers will love. Leaning too heavily on one or the other could impact your share of organic traffic, so a balanced approach is best for optimal search engine results. Here are some tips on writing for people and search engines.

Engineering 115

Engineering Trust Follow-up Niche 115

Hubspot

SEPTEMBER 3, 2020

In a world where folks have more than a billion websites they can potentially land on, you need to make sure yours is designed for usability , how easy your website is to use, and user experience (UX) , how enjoyable it is to interact with your website. User-Centricity. In the tech world, this is known as responsive design.

User Experience 101

User Experience UX Price Cross-sell 101

Salesforce

MARCH 6, 2025

This support could be access to clear and accurate answers or a streamlined process to connect with support engineers. To make that happen, we assembled a dedicated Agentforce team to focus on the customer experience while building on our existing programs and skills. This role can be handled by an admin or a dedicated AI engineer.

UX 103

UX Engineering Start-ups User Experience 103

SaaStr

FEBRUARY 2, 2025

Practical Applications and Results Several compelling examples of AI implementation were shared during the discussion: Customer Service and Support DoNotPay has successfully automated 60% of their customer service workload through AI implementation.

Negotiate 90

Negotiate Price Legal Engineering 90

Search Engine Land

APRIL 25, 2023

Yelp is set to unveil 3 new features to enhance user experience and give businesses more ways to connect with their customers. A satisfaction guarantee program designed to provide peace of mind to users who request quotes from home service professionals. The features are: Yelp Guaranteed. How it works. Advanced Search.

User Experience 88

User Experience Service Trust Engineering 88

Search Engine Land

SEPTEMBER 9, 2024

Ensure a quality customer experience First and foremost, we must ensure that customers have a quality experience from the start. This is founded on building trust early, then reinforced through exceptional customer service and a seamless onboarding process. Next, ensure you are checking in on customers outside of billing cycles.

Technique 84

Technique Drivers/motivators Referrals User Experience 84

Search Engine Land

FEBRUARY 9, 2024

The debate around whether TikTok should be considered a search engine continues to divide the SEO community. But here’s the thing – users don’t care about definitions or technicalities. Let’s explore why users aren’t interested in our jargon-fuelled definitions and why they treat TikTok as a search engine.

Engineering 121

Engineering Meeting Presentation User Experience 121

Search Engine Land

AUGUST 19, 2024

In advertising, the engine does not move without advertisers willing to spend dollars to reach consumers. Founders have an extreme advantage in selling a product or service, but creative influencers, creators, interns, and new employees can match or even exceed their success in some cases. Who should produce video for these platforms?

User Experience 102

User Experience Technology Technology Product 102

Search Engine Land

SEPTEMBER 19, 2024

They indicate how your website performs and how search engines like Google view and rank your website. Understanding HTTP status codes When a browser or search engine bot (aka a “client”) encounters your website, the server responds with an HTTP status code, each with its own special meaning.

Engineering 97

Engineering Clients Legal Negotiate 97

Sales Pop!

JUNE 2, 2023

The fact is, images are one of the most important components of search engine optimization (SEO). They can help your site rank higher in search results, deliver a message to visitors, and boost user engagement. Optimizing your image means making your photos appeal to the search engine crawlers and your target audience as well.

User Experience 189

User Experience Engineering UX Conversion 189

Search Engine Land

SEPTEMBER 11, 2024

Applying the theory of constraints In systems engineering, a few key constraints often create the biggest bottlenecks. This insight suggests that while speed improvements could enhance overall user experience, they may only marginally improve traffic. By educating your clients, the audit becomes more than a one-time service.

High impact 106

High impact Objectives and Key Results Clients Education 106

Martech

JULY 10, 2024

Here’s a partial list of platforms and services that overlap to some extent with the CDP landscape. Digital Experience Platforms (DXPs) integrate and manage customer interactions across various channels to enhance user experience. You want to build customer journey maps that span several activation engines.

Closing 69

Closing Customer Relationship Management Relationship Management Technology 69

Salesforce

DECEMBER 14, 2022

To have your website seen by those people searching online you’ll need to have search engine optimization (SEO) best practices top of mind so your content surfaces for the right readers. The search engine is now sophisticated enough to finish our sentences. What is search engine optimization (SEO)? It holds 92.7%

Engineering 98

Engineering Objectives and Key Results Campaign Up-sell 98

Search Engine Land

MAY 15, 2023

Slow, cruddy hosting creates a poor user experience and ultimately creates a site that Google is not so keen to show in the search results. Crawling and accessibility The first step is ensuring a search engine can crawl your site and understand what it is that you do (and where you do it). We have services.

Engineering 98

Engineering Click Through Rate Follow-up Service 98

Salesforce

APRIL 2, 2025

And while your product or service might not be as tasty, there are proven strategies and tools that you can use to improve your sales. Here’s an example: A software engineer at a major airline tries out a new SaaS product it’s a snippet of code that records the sessions of people who visit the airline’s website.

Product 86

Product Territory Sales Price 86

SaaStr

SEPTEMBER 17, 2021

Key was putting a team of their very best engineers on figuring out a clear margin KPI, and finding a way to do it and to not just maintain but improve quality and user experience. #6. The Key to Upgrades to Enterprise and from Free-to-Paid in Self-Service at Scale is Data. Celebrate the Wins. This energized everyone. #7.

Service 121

Service User Experience Engineering Conversion 121

Veloxy

JUNE 4, 2024

Using Salesforce can also benefit customer service, product management, and buying. But this isn’t just about creating a collaborative experience for your sales team. It’s about creating a collaborative sales experience for your customers. Invite Marketing and Human Resources Don’t stop there!

Objectives and Key Results 245

Objectives and Key Results User Experience Contact Trust 245

Search Engine Land

AUGUST 6, 2024

Ecommerce sites can notify users about sales, exclusive discounts and new product launches. Streaming services can invite users to watch a live match or inform them about the release of a new episode. They are not part of your page experience. You don’t have to aggressively offer users to subscribe immediately.

Growth 85

Growth CTR UX Click Through Rate 85

Search Engine Land

SEPTEMBER 17, 2024

Discovering video content in the era of social search The way users discover and interact with video content on social media platforms, with social search at the core, has already evolved the way users interact with social content. This means social search doesn’t rely on assuming the user’s intent.

Objectives and Key Results 87

Objectives and Key Results Click Through Rate A/B testing Education 87

Martech

FEBRUARY 24, 2025

On the surface, these bundled offerings promise a “one-stop shop,” but in reality, they create convoluted user experiences, integration headaches and vendor lock-in. Building blocks exist, from recommendation engines that serve personalized product listings to chatbots that drive automated customer engagement.

Objectives and Key Results 97

Objectives and Key Results Government Technology Technology 97

Sales Pop!

AUGUST 24, 2021

For many retailers, SEO, or search engine optimization , is one of the most important aspects of running an eCommerce business. It’s important that you choose the right keywords for your website copy — this will ensure that your website ranks for the right queries on search engines and you reach the most suitable people!

UX 130

UX Retail User Experience Engineering 130

Search Engine Land

JUNE 26, 2024

If you’re ready to realize the full potential of links for your brand or business, this guide will show you the best link building services to watch in 2024. What are reputable link building services? A reputable link-building service also: Conducts competitor research. So let’s get to it! Fixes broken links.

Service 73

Service Real Estate Strategic partnership Niche 73

Search Engine Land

SEPTEMBER 27, 2023

Moving forward, you will need to use GA4 to conduct A/B testing and optimize your website or app’s user experience. Google explained that although Optimize is a longstanding product, the platform does not have features and services that customers need for experimentation testing. Why is Google Optimize sunsetting?

A/B testing 112

A/B testing User Experience Engineering Launch 112

Martech

OCTOBER 4, 2021

Neglecting your site’s search functionality can seriously hamper user experience and performance overall. Start using search as a service. Many businesses continue to take on the maintenance tasks of site search engines themselves, though there are many external vendors who provide search engine software as a service.

A/B testing 133

A/B testing User Experience Engineering Campaign 133

Search Engine Land

FEBRUARY 7, 2024

The relationship between SEO and user experience (UX) is an important consideration in your digital strategy. On one hand, SEO is crucial for getting a website to gain visibility on search engines. On the other hand, neglecting user experience could undermine success even with good SEO.

UX 109

UX Strategize User Experience Engineering 109

Search Engine Land

JANUARY 29, 2024

It includes optimizations made directly to the elements of a webpage to improve rankings in search engines and provide a better user experience. Understanding on-page SEO On-page SEO is about improving the different parts of a webpage so that both people and search engines can easily figure out what the page is about.

User Experience 113

User Experience Engineering Follow-up Technique 113

Martech

NOVEMBER 13, 2024

Managed hosts provide a home for your website with a backend fine-tuned for higher search rankings, boosted visitor retention and an exceptional user experience. Its clean code and logical architecture mean search engines can easily crawl, understand and index your site. What is managed WordPress hosting?

User Experience 64

User Experience Territory Legal Negotiate 64

Sales Pop!

APRIL 25, 2024

Are you feeling like your APPEALING CONTENT is getting lost in the jungle of search engines??? Craft appealing & informative content Having informative & interesting content on your site is important for getting people & search engines to discover you. Search engines love fresh & updated content. Use alt tags!

Promote 130

Promote Engineering User Experience Education 130

Search Engine Land

SEPTEMBER 25, 2023

Understanding the significance of the customer journey in SEO By aligning SEO strategies with the customer journey, marketers can craft content that is highly relevant and tailored to resonate with users as they research a product or service. To assist users in their research, marketers should: Optimize blog posts.

Customers 125

Customers User Experience B2C Engineering 125

Search Engine Land

OCTOBER 27, 2023

Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content.

Engineering 118

Engineering Promote Drivers/motivators User Experience 118

Search Engine Land

SEPTEMBER 11, 2023

You can’t just wait for search engines to index your website or for people to start searching for your event. These tasks can consume your precious time and energy, which you could use for other important aspects of your business like customer service and sales. That’s why this path is not for everyone. So what do you do?

Niche 139

Niche Engineering Promote Territory 139

Search Engine Land

SEPTEMBER 6, 2023

Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content.

Contact 119

Contact Engineering User Experience Trust 119

Search Engine Land

SEPTEMBER 11, 2023

They are in the position to wield significant influence, enhance search engine rankings and drive substantial revenue for businesses. Smaller stores and brands may share the listicle on social media, and that can bring search engine spiders back to the content for crawling.

Niche 132

Niche Commission UX Trust 132

Search Engine Land

JANUARY 8, 2024

As search engines increasingly leverage AI to anticipate user intent, we must completely rethink our strategies and balance human creativity and AI efficiency to stay ahead. Search evolution: Prioritizing intent over keywords The era of keyword stuffing is over, replaced by a focus on user intent. Enter AIO writers.

Objectives and Key Results 120

Objectives and Key Results Click Through Rate User Experience Engineering 120

Search Engine Land

NOVEMBER 7, 2022

SEO, or search engine optimization , is the process of optimizing and improving your website (and your website content) so it’s visible in search results, where people are hunting for information, answers, products, and services. If your website and pages rank highly in the search engine, you’ll earn a good slice of that.

User Experience 103

User Experience CTR Click Through Rate Engineering 103

Sales Pop!

JULY 9, 2024

However, without a strong search engine optimization (SEO) strategy, your firm’s website might get lost in the digital crowd. These are the terms and phrases potential clients use when searching online for family law services. In the competitive landscape of family law, attracting new clients often hinges on your online presence.

Legal 130

Legal Clients Engineering Click Through Rate 130

Search Engine Land

DECEMBER 18, 2023

But need it to make sure search engines can read your content and explore your site. The main areas to consider here are: Crawl: Can a search engine explore your site? Indexing: Is it clear which pages the search engine should index? Indexing: Is it clear which pages the search engine should index? Service content.

UX 129

UX Click Through Rate Engineering Service 129