Search Engine Land

OCTOBER 4, 2023

A single announcement from Google Ads or Microsoft Ads can cause drastic changes in the way advertisers promote their products and services. Changes can be subtle, like moving functions around in the online user interface. Search Engine Land prides itself on sharing the news as it breaks. Let’s start with the major PPC engines.

X-functional 96

X-functional Retail Engineering Follow-up 96

Salesforce

JANUARY 22, 2024

It will affect vocations such as customer operations, marketing and sales, software engineering, and research and development. For example, high-paying roles like prompt engineer — essentially, a master of the art of crafting prompts for GPT interfaces — and AI product manager are currently trending on popular job search sites.

Healthcare 122

Healthcare X-functional Engineering Technology 122

Search Engine Land

DECEMBER 28, 2023

Google antitrust trial Google spent 10 weeks on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. In September, the search engine was taken to court by the U.S. That’s just not what we do.” In the UK, publishers sued Google for $4.2 billion in lost ad revenue.

X-functional 116

X-functional Retail Launch Non-Profits 116

Hubspot

APRIL 2, 2018

I’ve CC’d our lead engineer to speak to your concerns.”. We’d already agreed on X price. If we can come down to X price, would you sign today?”. How's your experience with our product/service been so far?". You might be interested in our newest Feature X. ". I’ve CC’d our lead engineer to speak to your concerns.”.

Prospecting 101

Prospecting X-functional Contract Cross-sell 101

SaaStr

DECEMBER 8, 2023

At SaaStr Annual , he was joined by Jordan Tigani, Founder and CEO of Mother Duck Maggie Hott, GTM at OpenAI , and Sharon Zhou, Co-Founder and CEO of Lamini to discuss the new architecture for building Software-as-a-Service applications with data and machine learning at their core. You can no longer ask a million discovery questions.

GTM 125

GTM SQL X-functional Engineering 125

SaaStr

FEBRUARY 11, 2021

Getting feature gaps filled with Product and Engineering. And you want to get to $2m in ARR in the next X months. Do you work with sales engineers and sales support? no guaranteed bonus for X months until you scale). Top-line revenue, inclusive of churn, inclusive of upsells and self-service, net of everything.

X-functional 145

X-functional Quota Sales Up-sell 145

Search Engine Land

OCTOBER 2, 2023

Keyboard navigation Keyboard navigation aims to ensure all page functionality is accessible via the keyboard. If a website is not fully crawlable, these tools and services might not function properly, making it difficult for individuals with impairments to utilize a website.

X-functional 128

X-functional Engineering Angle User Experience 128

Martech

OCTOBER 20, 2022

The explosive growth happening within marketing operations can be attributed to the fact that, as a function, it is what “keeps the trains running” for marketing technology teams, according to Brinker. With this in mind, he arranged the four marketing technologist roles along an X and Y axis.

X-functional 101

X-functional Objectives and Key Results Technology Technology 101

Sales Hacker

MARCH 25, 2025

And it’s usually like a very detailed sort of Google doc, here’s the login for X. Product or service and we’ll, we’ll stop going to the web as much as we do today because. And so if you need 3000 people to perform a function today, maybe in the future, it’s a thousand or 500. Typical SaaS model.

GTM 70

GTM X-functional Start-ups Relationship building 70

ConversionXL

JUNE 30, 2019

Competitor X is doing Y. We should do that, too,” or “X is the market leader, and they have Y, so we need Y.” Run a functional investigation. Ask them to use the words they would naturally use when looking for a product or service you offer. What products or services are offered and for whom? Set your goals.

UX 126

UX X-functional A/B testing User Experience 126

Search Engine Land

OCTOBER 10, 2023

The discipline of findability is centered around connecting the appropriate consumer with the suitable product or service, at the right moment and in the correct location – whether physical or digital. that have gradually contributed to addressing diverse needs: Search engines : “I want to know” searches. GDP trajectory.

Objectives and Key Results 101

Objectives and Key Results X-functional Intrinsic Construction 101

Pointclear

JANUARY 26, 2012

Business mailers generally prefer enveloped mail for cold prospecting, whether it is inside a #10 business size envelope or 6 x 9 inch or larger package. Better yet, but more expensive, is dimensional mail, delivered by an express mail service.

Prospecting 93

Prospecting X-functional Lead generation Niche 93

Sales Hacker

MARCH 4, 2025

Was there any time, whether it was Asana or Calendly where, you know, you had some of this sort of like enterprise demand, they wanted teams, they wanted this functionality, but the PLG is still working so well that you’re like, Oh, maybe we don’t want to, um, divert too many resources. And so, uh, and function basically function.

GTM 78

GTM X-functional Start-ups Campaign 78

Hubspot

JUNE 13, 2018

Explicit needs are specific features or functions. Do you have a strategy in place for X? Who’s responsible for X? What happens if you’re not successful with X? Has a problem with X ever negatively impacted your KPIs? Would X make it simpler to achieve [positive event]? How do you do X? The results?

Sell 101

Sell X-functional Objectives and Key Results Up-sell 101

Heinz Marketing

NOVEMBER 16, 2021

You might look at the platforms below and be thinking “there’s some missing” or “why isn’t X included?”, Features/functionality: Enable data agility and extract more value from your data with Domo’s flexible, scalable architecture. ”, because I had the same thought. Google Data Studio.

B2B 122

B2B X-functional SQL UX 122

Hubspot

SEPTEMBER 2, 2020

Alternatively, consider a social media advertisement that claims a product will do X, Y, and Z — but then, when you order it, you find it can only do X. This includes ensuring you don't stretch the truth or lie about your product or service (including pricing, functionality, release date, current customers, etc.)

X-functional 101

X-functional Non-Profits Promote Trust 101

Search Engine Land

SEPTEMBER 1, 2023

You establish product-market fit by reviewing whether your target audience needs your product or service. In the context of SEO, they actively search for your product or service – or at least related topics. Technical SEO : Oversees crawling, indexing, and general site functionality, particularly regarding page speed and UX/UI.

CTR 122

CTR X-functional Profit margin Contract 122

ConversionXL

JULY 29, 2020

Anyone who’s been in SEO for a while will tell you that understanding the core goal of a search engine is critical to a sustainable SEO strategy. But their use shouldn’t come at the expense of aligning your site to what search engines want to reward. Yes, Google and Amazon’s search functions are not the same.

Click Through Rate 113

Click Through Rate Objectives and Key Results Retail Engineering 113

Search Engine Land

JUNE 6, 2023

In this article, you’ll learn how to use some scraping and Google’s Knowledge Graph to do automated prompt engineering that generates an outline and summary for an article that, if well written, will contain many key ingredients to rank well. Next, you’ll enable the API by clicking Enable APIs and services. Google.oauth2.service_account

X-functional 86

X-functional Objectives and Key Results Follow-up Start-ups 86

Hubspot

NOVEMBER 9, 2023

Despite dating all the way back to the MySpace era , marketing on X (formerly called Twitter) is still untouched for many businesses. Compared to other platforms, X has an intimidation factor. Behind its mysterious gestalt lies an enormous sea of opportunity for brands who learn to use X for marketing and sales.

Sell 81

Sell X-functional Networking Follow-up 81

Search Engine Land

JUNE 7, 2024

In the best world as a business, you’re playing an infinite game, only looking to get better against your old “self” – constantly iterating on your product or service to be incrementally better than you were before. If they’ve told you themselves they’re looking for an answer to x or y, all the better.

Intrinsic 90

Intrinsic X-functional Angle Niche 90

Search Engine Land

APRIL 14, 2023

To avoid creating duplicate content issues with Google, you have to add the noindex meta tag to the test server (or block it in robots.txt): <meta name="robots" content=" noindex, nofollow " /> This tells the search engine to ignore this site version. This motto also applies to search engine optimization.

UX 99

UX X-functional User Experience Technology 99

Hubspot

JULY 29, 2018

Social Media Terms - X. Algorithm - An algorithm is a set of formulas developed for a computer to perform a certain function. Bitly - Bitly is a free URL shortening service that provides statistics for the links users share online. Social Media Terms - P. Social Media Terms - Q. Social Media Terms - R. Social Media Terms - S.

Networking 101

Networking X-functional E-commerce Follow-up 101

ConversionXL

APRIL 25, 2016

In-App Purchases: You sell goods / services to users after they have downloaded and began using the app. Use the Google Play Services SDK , which gives you access to all of Google’s services, including Google Analytics and Google Play. Note: Often, people cannot get this report to function properly. Image Source.

X-functional 88

X-functional UX Objectives and Key Results GTM 88

ConversionXL

FEBRUARY 28, 2017

There, a smoke test is the process of running test cases involving the “important functionality of a component or system, to ascertain if crucial functions of the software work correctly” Using this definition, smoke tests address questions like… Does the program run? Does clicking the key functionality do anything?

Product 67

Product X-functional A/B testing Minimum Viable Product 67

Hubspot

AUGUST 17, 2020

In fact, in 2019 22% of Gen Z, 20% of millennials, and 16% of Gen X have made a purchase inspired by an influencer post on social media. She added, "Think about it like this -- influencers on Instagram are the new model examples on how products wear, work, function, and are used rather than in-store experiences.".

Niche 101

Niche X-functional Referrals Gaming 101

Search Engine Land

APRIL 12, 2023

LinkedIn is a powerful search engine capable of generating targeted, substantial traffic to your profile. This headline includes relevant keywords that could potentially draw in people looking for services like hers. This is where visitors go to learn even more about you, your business and the services that you offer.

Real Estate 117

Real Estate Clients Networking Follow-up 117

ConversionXL

AUGUST 4, 2020

It was a car buying service, and I visited a branch just as our customers would. During this stage, you want to meet the people doing the main activities in each function, not the managers. . Is the product or service personalized in any way? What do you wish you were allowed to do to deliver a better service?

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

SaaStr

FEBRUARY 4, 2020

So I spent five years in nonprofits and public service and 15 years at American Express and Google and the last four years have been at Gusto. We have 1,000 employees across three locations, San Francisco, Denver, and New York, and everything in the past four years has grown by more than 10 X. No big deal. That’s great strategy.

Drivers/motivators 101

Drivers/motivators X-functional Trust Cross-sell 101

Gong.io

JUNE 23, 2022

They also have product teams, engineering teams, customer success and service teams, HR and finance teams, etc. . Now, what if the Product and Engineering teams were able to create a product that’s worth 10% more? After two years, it would be 125% bigger (150% x 150% = 225%). After a year, Company B would be 50% bigger.

X-functional 62

X-functional Finance Price Engineering 62

ConversionXL

JULY 8, 2020

Google is the biggest search engine ad platform in the world. The keyword insertion function matches the exact keyword someone typed in. With structured snippet extensions, you can highlight aspects of your product or service. Job functions. It’s worth a look, and this article shows you how to get started. Image source ).

GTM 100

GTM X-functional Appointment Campaign 100

Hubspot

SEPTEMBER 13, 2014

Incorporating keywords will boost your SEO and help you become found on LinkedIn and your LinkedIn profile found by search engines. Simply hit the “X” next to the skill you would like to delete. For example, a hair salon may have different showcase pages for product lines, service offerings, seasonal trends, and so on.

X-functional 78

X-functional Objectives and Key Results Follow-up Networking 78

Hubspot

DECEMBER 23, 2022

For more advanced functionality, HubSpot offers premium features in the Starter, Professional, and Enterprise versions of Sales Hub. The platform is easy to use and has an incredibly good customer service team to accompany it. Prospect monitoring functionality. Pricing: A limited version is free as part of Hubspot’s Sales Hub.

Prospecting 90

Prospecting X-functional Contact CRM 90

Sales Hacker

SEPTEMBER 28, 2021

In this episode of the Sales Hacker Podcast, we have Hakim Myers , Business Recruiter at Nextdoor , where he recruits for people, finance, and legal functions for startups. He recruits for people, finance, and legal functions, and he’s been in startup land since 2013. powered by Sounder. About Hakim Myers & Nextdoor [2:00].

Negotiate 108

Negotiate X-functional Legal Finance 108

ConversionXL

MARCH 24, 2016

Those users could simply have more internal motivation to seek information and desire your services. The famous idea here is that, fire engines correlate with house fires, but that doesn’t mean that fire engines CAUSE house fires.”. This doesn’t mean the PDF causes anything.

Conversion 77

Conversion A/B testing X-functional Technique 77

Sales Hacker

JANUARY 13, 2021

The licensee embeds the third-party software into its application to improve it by adding new functionality or features, or enhancing existing functionality or features. These companies resell the solution and bundle services around the solution to add value to the customer.

GTM 89

GTM Negotiate Profit margin Contract 89

ConversionXL

OCTOBER 21, 2019

You can then say that userID X, who came on January 11 from Google Ads, brought us $500,000 in revenue. Just enter a BigQuery service after creating a Cloud Project and accepting all the terms, etc. Use Google services. Google provides some built-in services to import your data into BigQuery. Use non-Google services.

SQL 84

SQL X-functional CRM Clients 84