Partners in Excellence

FEBRUARY 28, 2024

I then studied Electrical Engineering at the Swiss Federal Institute of Technology, specializing to the max. As a student, I had to buy my first scientific HP calculator not in a shop but directly from a sales engineer at the local HP office. I can understand the treatment I received, being a tiny fish for the sales engineer.

Customers 139

Customers Contract Consult Up-sell 139

Search Engine Land

OCTOBER 17, 2023

Search engine ranking for keywords. This can give you ideas about outreach (or content written strategically to appeal to these outlets ) for your backlinks strategy. The post Advanced ways to use competitive research in SEO appeared first on Search Engine Land. You likely know this list: Ahrefs, BuzzSumo and Semrush.

Angle 117

Angle Strategize Strategic planning Territory 117

Partners in Excellence

MAY 2, 2023

In college, I was headed to my PhD and had planned to be a researcher/professor. He asked me to be VP of Product Design and Engineering. A major bank gave me a couple of offers in strategic planning and operations planning. It took me back to my science/engineering days of solving tough problems.

Sell 133

Sell Retail Consult Strategic planning 133

Sales Hacker

APRIL 9, 2020

Primarily utilizing Linkedin, this 5-step approach included: Discovery & Strategic Planning. Discovery & Strategic Planning. Data engineering. The content categories that we defined in the discovery and strategic planning phase serve as a guide for this stage of the content strategy.

Objectives and Key Results 98

Objectives and Key Results Strategic planning Strategize Clients 98

Martech

JULY 3, 2023

Unfortunately, they never took our longer-term strategic advice to expand their point solution into a platform. What to do instead… Strategic planning and planning for contingencies are back in fashion. This led to over-engineered journey orchestrations and automation that left customers frustrated.

Go To Market 108

Go To Market GTM Strategize Growth 108

Search Engine Land

SEPTEMBER 12, 2023

Also, while we’re talking about creative, PPC managers will hopefully have more time for strategic planning on their landing page/website experience. The post How AI is changing the game for PPC account managers appeared first on Search Engine Land.

Account management 132

Account management Gaming A/B testing Campaign 132

Search Engine Land

FEBRUARY 21, 2023

The benefits of automation are clear: replace the need to manually manage your digital advertising accounts with fulfilling work, such as strategic planning and forward-thinking conversations. appeared first on Search Engine Land. The post Digital advertising automation is here: Are you ready?

Strategic planning 83

Strategic planning Strategize Launch Clients 83

Search Engine Land

APRIL 5, 2024

For SEO professionals who operate in an ever-evolving and dynamic industry, adopting this nuanced understanding of thought processes can significantly enhance their strategic planning and execution. Kahneman introduced two distinct cognitive systems through this framework, guiding us in refining our decision-making skills.

Drivers/motivators 111

Drivers/motivators Negotiate Objectives and Key Results Intrinsic 111

Lead Fuze

JUNE 22, 2023

The answer isn’t as straightforward as one might think because it encompasses several factors such as strategic planning across multiple platforms, budgeting for campaigns aligned with business goals, and regular evaluation of ongoing initiatives.

Objectives and Key Results 88

Objectives and Key Results Strategic planning Campaign Engineering 88

Salesforce

MARCH 4, 2024

People need to know the specific use cases each type of AI enables, the anticipated business outcomes, and how to design a strategic plan for AI grounded in those goals. Every employee can be a prompt engineer – this training will maximize the potential benefit of AI while helping people work more efficiently.

Commission 116

Commission CRM Education Trust 116

Search Engine Land

AUGUST 29, 2023

The post Data and AI ignite real-time customer conversations and tangible business results appeared first on Search Engine Land. For more information on Dun & Bradstreet, please visit www.dnb.com.

Conversion 83

Conversion Customers Strategic planning Growth 83

Hubspot

APRIL 25, 2019

If you upload your resume to a website, the keywords make it more likely to appear in search engines. Strategic planning abilities. Include keywords that were used in the job description for the role you're applying to. Include your education experience and academic achievements. Strong analytical skills. Delegation skills.

Strategic planning 96

Strategic planning Territory Sports Education 96

Salesforce

JULY 25, 2023

75% of the potential value from gen AI is concentrated in four functions: customer operations, marketing and sales, software engineering, and R&D. Develop a strategic plan with specific use cases. The exec summary Gen AI will add up to $4.4 trillion to the global economy annually.

Government 98

Government Electricity Strategic planning Technology 98

Search Engine Land

NOVEMBER 16, 2023

To properly invest in organic search, you need a strategic plan backed by a comprehensive budgeting process. Adaptability and agility are essential as AI impacts industries and your company navigates product updates, competitive shifts, and changes in consumer behavior or search engine algorithms.

UX 102

UX Legal Objectives and Key Results Strategic planning 102

Beeketing

APRIL 22, 2021

For gaining clicks, your site needs to be visible amongst your visitors, and the best way to reach out to them is through an effective e-commerce SEO (Search Engine Optimization) strategy. Interesting SEO Statistics from BrightEdge Research: 68% of the online experiences start with a search engine. What is E-Commerce SEO?

E-commerce 98

E-commerce Networking Engineering User Experience 98

Search Engine Land

JUNE 21, 2023

Artificial intelligence (AI) is a well-known technology in SEO , as it’s been used by Google for years to power its search engine. As search engines evolve into answer engines, it becomes crucial to comprehend customer needs, journeys, and expected search behaviors across all channels.

Strategic planning 78

Strategic planning Engineering User Experience Strategize 78

Search Engine Land

AUGUST 18, 2023

We’ll also unpack the new signals that should inform strategic planning, the importance of understanding user intent , and how to build a robust, resilient keyword strategy fit for the future of search. A shift in user intent understanding and complex search queries As search engines have evolved, so have users.

CTR 86

CTR Engineering Click Through Rate Strategize 86

Search Engine Land

JULY 24, 2023

By following our long-standing advice and guidelines to create content for people, not for search engines. Avoid creating content for search engines first Our advice about having a people-first approach does not invalidate following SEO best practices, such as those covered in Google's own SEO guide.

Presentation 86

Presentation Real Estate Objectives and Key Results Engineering 86

Search Engine Land

JUNE 26, 2023

SWOT: Strengths, weaknesses, opportunities and threats A SWOT analysis is a strategic planning tool that identifies: S trengths. And while Bob publishes some useful, informative content every week, this content does not rank on the first page and receives little traffic from search engines. W eaknesses. O pportunities.

Objectives and Key Results 98

Objectives and Key Results Engineering UX Follow-up 98

Hubspot

JUNE 11, 2020

70% of companies are actively investing in content marketing, and 60% regard it as an important part of overall strategic planning. If you have a winning strategy, but unreliable resources to pull it all together, your plan might fall apart at the execution level. A strategy is only as good as its tools.

Territory 101

Territory Price Campaign Strategic planning 101

Search Engine Land

SEPTEMBER 26, 2023

Once search engines like Google started to become the primary method through which people accessed information online, it became crucial for businesses to have a digital presence and be listed on search engine results pages (SERPs). The SEO industry effectively shares its history with Google. Heyns said. Yes, you heard it right!

E-commerce 119

E-commerce Engineering Gaming Gambling 119

ConversionXL

OCTOBER 27, 2016

So a roadmap is a way of incorporating your prioritization framework with some sort of strategic planning of your experiments over a time period. Claire Vo , CEO of Experiment Engine , explains what that process could look like here: Claire Vo: It has to be more than a list of hypotheses, and it must be kept up to date.

A/B testing 118

A/B testing Strategize Engineering Strategic planning 118

Hubspot

FEBRUARY 23, 2017

QA engineers are often the biggest proponents of high technology standards and user advocacy. QA engineers should be included in the design process , where they may add UX suggestions based on their user feedback experience. It's important for managers to be involved not just in strategic planning, but also in continuous improvement.

Growth 78

Growth Process Strategic planning UX 78

Sales Hacker

JUNE 16, 2020

Decision making, risk management, disaster planning and management and strategic planning for about 20 years now, doing consulting, coaching and training. And finally how do we make good decisions, major decisions on various choices within the strategic plan. What are the actual steps we should take? So much worse.

Trust 100

Trust Government Strategic planning Hospitality 100

Martech

APRIL 19, 2023

In 2019, Google’s first Chief Decision Officer, Cassie Kozyrkov, established a new decision intelligence engineering discipline to augment data science with behavioral science, economics, and managerial science to focus on the next business advantage beyond the data. If you can change your mind for free, no decision has yet been made.

Strategize 117

Strategize Healthcare GTM Strategic planning 117

Salesforce

FEBRUARY 14, 2024

CIO Alvina Antar emphasized the importance of strategic planning, especially around AI implementation. In the context of a company like Generac, where an engineering culture prevails, he recognized the need to demonstrate new technologies in tangible ways.

Trust 105

Trust Technology Technology Strategic planning 105

Search Engine Land

SEPTEMBER 8, 2023

It takes a visionary outlook, a strategic plan and unwavering belief. The post 12½ emotional ingredients for SEO success appeared first on Search Engine Land. It's time to think beyond boundaries and collaborate with content creators, developers, CRO specialists, UX designers, and UI experts. It's time to dream big.

UX 136

UX Trust Education Strategic planning 136

Hubspot

JULY 30, 2020

This is typically more necessary in technical fields where the products are more complex such as engineering electronics, and equally in other complex areas such as finance. Yet, if this starting information isn't available to you, or your personas pain points aren't well-defined, you can reverse engineer the process.

Strategic planning 101

Strategic planning Service Finance Prospecting 101

Hubspot

MARCH 18, 2020

Search Engine Optimization Team. SEO teams should be excellent problem-solvers and think about how to optimize content specifically for search engines. Comprehending analytics and optimizing content for SEO purposes will help your business rank on search engines and reach new prospects, or nurture leads until they're ready to purchase.

UX 100

UX User Experience Engineering Account management 100

Search Engine Land

AUGUST 23, 2023

Search engines, especially Google, are in a constant state of evolution. Content marketing plan Strategic planning paves the path for content that engages and drives business objectives. The post How to safeguard your content strategy in an AI-driven search landscape appeared first on Search Engine Land.

Objectives and Key Results 86

Objectives and Key Results Strategize Strategic planning Launch 86

Hubspot

MAY 6, 2010

The marketer on the call for each of review walked away with ideas for increasing their Search Engine presence, their Social Media efforts, and Lead Generation. Increase your authority on search engines by executing a 301 redirect on the sweetgrace.net to www.sweetgrace.net. Their domain is set to expire in less than a year.

Lead generation 72

Lead generation Strategic planning Launch Engineering 72

SaaStr

APRIL 6, 2022

Instead, they bring in engineers, researchers, designers, and data scientists to create the product. Once you know where everyone stands, you can begin making a strategic plan. You should then write out a 90-day plan, which you will update regularly as you move through it. Getting started as a product leader.

Product 102

Product Process Intrinsic Strategic planning 102

Closing Bigger

FEBRUARY 20, 2011

and it takes an inventory of the following: Your existing website: Is it socialized with a blog, integrated with the major social networks and well optimized for search engines? Social Media Plan: Do you have a strategic plan for launching and sustaining focused social media communications.

Strategic planning 56

Strategic planning Launch Engineering Strategize 56

Hubspot

DECEMBER 17, 2019

But what about a method of strategic planning that involves taking a leap of faith and calculation? Keyword tracking tools can comb through search engines to see what words are common in your industry. Sometimes, in the marketing industry, you have to close your eyes and take a leap of faith.

Customers 101

Customers Strategic planning Price B2B 101

Search Engine Land

MARCH 22, 2023

YoY projections improve forecasting accuracy, enable you to make data-driven decisions, facilitate long-term strategic planning, and improve accountability. AdStage: AdStage lets you estimate the potential performance of your campaigns across multiple advertising channels, including search engines.

Territory 77

Territory Campaign Click Through Rate Strategic planning 77

Hubspot

JANUARY 6, 2013

Website Redesign Planning & Progress Kit. Strategize, plan, design, build, optimize, test, deliver, launch, promote, measure, analyze. With this kit, you’ll also receive a tracking worksheet, which will help you lay out your plan and track your progress as you move forward. Ready to get started?

Launch 78

Launch Strategize Strategic planning Engineering 78

Sales Hacker

APRIL 8, 2019

This should be a strategic planning session that’s about getting where the company wants them to go, getting where they want to go, and creating individual plans for individual people. And what you find is you have three coaching conversations: how good can you get, tune the deal, tune the engine. S**t just happens.

Sales 106

Sales Pipeline Gaming Up-sell 106