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When to Use AI or an Agency: Strategic Choices for B2B Companies

Heinz Marketing

This decision hinges on various factors, including the nature of the task, budget constraints, and long-term strategic objectives. For instance, AI-powered tools can automate email marketing campaigns, sales outreach cadences, social media scheduling, and data analysis, freeing up your team to focus on more strategic initiatives.

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The Monday Morning Breakfast For Champions Podcast – Episode 44 – Christian Maurer

Tibor Shanto

Holding an Engineer’s Diploma from the Swiss Federal Institute of Technology (equal to an MS in Engineering), he started out with a corporate career with telecom equipment manufacturers where he held positions such as: Product Manager, Business Manager, Director of Corporate Strategic Planning and COO of a joint venture start-up company.

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The GA4 migration deadline is right around the corner

Search Engine Land

Migrating to GA4 is a complex and integral process that requires strategic planning and expert implementation. The post The GA4 migration deadline is right around the corner appeared first on Search Engine Land. Visit Digital Marketing Depot to download the GA4 Preparation Guide.

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AI agents offer a glimpse into a potentially simplified future

Martech

Building blocks exist, from recommendation engines that serve personalized product listings to chatbots that drive automated customer engagement. Solution providers and system integrators could become more vital as the complexity of AI-based systems demands specialized knowledge, strategic consulting and ongoing operational support.

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Top 5 Lessons Learned from Scaling GTM Teams at Notion, Asana, and Dropbox

SaaStr

It’s a tool designed by a designer and engineer, built for themselves originally. Very quickly, they had their first users – designer and engineering friends who shared a similar problem. Set a Strong Foundational Plan to Ensure GTM Clarity The next foundational layer is GTM. Notion has done a good job of this.

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Advanced ways to use competitive research in SEO

Search Engine Land

It’s illuminating and produces many strategic ideas and content topics. Search engine ranking for keywords. This can give you ideas about outreach (or content written strategically to appeal to these outlets ) for your backlinks strategy. One of my favorite aspects of SEO is diving into competitive research. Paid traffic.

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Baidu’s Ernie 4.0 ‘rivals’ Chat GPT-4

Search Engine Land

Search engine plans. Baidu is planning to integrate Ernie 4.0 into its search engine, maps, business tools, and cloud services. The company’s CEO, Robin Li, has said this will change how the search engine responds to queries, by providing customized answers instead of the lists of results and links.