Martech

AUGUST 15, 2024

Consider this view from IT, via Warren Street, former SVP of Cloud Engineering at U.S. Bank: “Engineering builds it, Marketing translates it. It’s a strategic powerhouse intersecting with every aspect of the business. Marketing is the engine that accelerates sales. Accelerate revenue growth.

Growth 117

Growth Entertainment Sports Strategize 117

Martech

AUGUST 8, 2024

Addressing these challenges requires a strategic approach, improving integration, enhancing team capabilities, managing costs and staying current with technological advancements. This is where the Pareto principle can become a powerful strategic tool for you and your team. Are you getting the most from your stack?

Objectives and Key Results 117

Objectives and Key Results Strategize Technology Technology 117

Sales Pop!

FEBRUARY 16, 2024

With emerging technologies, shortened product life cycles, and the need to minimize costs, organizations increasingly resort to subcontracting as a strategic tool. Subcontracting product engineering services enables companies to tap into external expertise and resources to supplement in-house capabilities.

Engineering 130

Engineering Service Product Strategize 130

Salesforce

DECEMBER 20, 2024

This is because marketers are great creative thinkers and strategic problem solvers, but often lack the technical skills, like coding, that traditional AI requires. Engineers, on the other hand, use an analytical, structured approach to make things work. When it comes to AI, engineers have been coding for years.

Engineering 69

Engineering A/B testing Campaign Launch 69

Martech

NOVEMBER 1, 2024

This strategy, often overshadowed by acquisition-focused ABM, is emerging as a powerful engine for long-term success. Why traditional account management falls short The conventional customer success model, while valuable for retention, often lacks the sophisticated orchestration needed for strategic growth.

Growth 133

Growth GTM B2B Strategize 133

Martech

AUGUST 13, 2024

Begin by evaluating your strategic objectives through the lens of data, considering the following questions: 1. For example: Strategic performance measures. Discovering your KPIs You’ve determined your strategic direction — now what? Identify the metrics that move the needle and directly influence your strategic goal.

Objectives and Key Results 108

Objectives and Key Results Strategize Follow-up Technology 108

Heinz Marketing

JULY 22, 2024

The more traffic and backlinks your website receives, the more credible your content is to search engines. While redirects can be important for sending users and search engines to the correct URL, each one adds an HTTP request-response cycle, which increases the website’s loading time. Want to chat?

Angle 112

Angle User Experience Engineering Start-ups 112

Salesforce

JULY 18, 2024

Partnering with IBM was essential, because they acted as a strategic partner, providing us with the necessary expertise and engineering capabilities to develop our Salesforce platform and roll it out across many countries,” Mag says. The software acts as both an omnichannel digital marketing platform and a personalization engine.

A/B testing 98

A/B testing Retail CRM Strategize 98

Sales Hacker

DECEMBER 21, 2023

Each helped, but one “secret” weapon accelerated revenue and customers at an outsized rate: our highly technical Solutions Engineering team. I partnered with Basia Sudol , who joined Stytch as its first Solutions Engineer and now leads the SE team at Stytch.

Engineering 126

Engineering Objectives and Key Results Drivers/motivators Teamwork 126

Martech

JANUARY 7, 2025

Note that many of these tactics but not all should be familiar to SEOs who have experience with traditional search engines. LLMs, more than traditional search engines, are host to conversational queries, like How can I protect my business from ransomware attacks? Optimize page speed and mobile performance for enhanced usability.

B2B 109

B2B Engineering Education Trust 109

Search Engine Land

OCTOBER 23, 2023

On behalf of Search Engine Land and everyone at Third Door Media, we’re excited to announce all 19 winners of the ninth annual Search Engine Land Awards. Select winners of the 2023 Search Engine Land Awards will be invited to speak live at SMX Next during our two ask-me-anything-style sessions. Congrats again to all the winners.

Engineering 115

Engineering B2B Pipeline Strategize 115

Search Engine Land

JULY 15, 2024

Content marketing is defined here on Search Engine Land by Julia McCoy as follows: “Content marketing is the process of planning, creating, and distributing relevant, valuable content (like blogs, videos, podcast episodes, ebooks, guides, and more) with the intent of attracting and engaging a specific audience.” What is content marketing?

Entertainment 98

Entertainment Promote Non-Profits Engineering 98

Sales Pop!

MARCH 18, 2024

There are several strategic approaches that can help companies in the heavy-haul trucking sector operate more efficiently. In this blog post, we will explore five strategic approaches that heavy-haul trucking companies can implement to enhance efficiency in their operations.

Strategize 130

Strategize Transportation Drivers/motivators Networking 130

Martech

SEPTEMBER 5, 2024

It uses AI to enhance content and make it more search engine friendly, aiming to improve rankings and boost site visibility. It combines IZEA’s BrandGraph and IZEA Flow with a large language model to deliver detailed influencer profiles, audience analytics, and strategic recommendations based on historical influencer performance.

Retail 107

Retail Gaming Campaign Engineering 107

SaaStr

FEBRUARY 8, 2025

At Slack, they completely reimagined CS as a growth engine. The future belongs to companies that can turn customer success from a cost center into their primary growth engine. Why Traditional Customer Success Is Dead The old playbook of treating CS as your renewals team is officially obsolete.

Customers 107

Customers Government Contract Strategize 107

Highspot

MARCH 12, 2024

To maximize the impact of revenue enablement, you must focus on three elements: the enablement’s position in your go-to-market (GTM) engine, its strategic role, and how you measure its impact. The post Empower Your Sales Team with a Strategic Enablement Function appeared first on Highspot.

Strategize 115

Strategize GTM Cross-sell Finance 115

Search Engine Land

SEPTEMBER 6, 2024

Brand visibility measures how well a brand is known and how often potential customers encounter it across various channels, such as search engines, social media, advertising, public relations or word-of-mouth. When visitors spend more time on your site, it signals to search engines that your content is valuable. Processing.

Trust 104

Trust Engineering Growth Niche 104

Search Engine Land

JULY 12, 2024

Strategic partnerships. “Over time, the AI companies will put many engineers on this problem, and they will, I think, figure out how to solve search. ChatGPT “search” remains quite limited for several query types. However, ChatGPT set a new traffic record in June, attracting 2.9

Product 97

Product Strategic partnership Referrals Launch 97

Martech

FEBRUARY 1, 2024

Social search optimization TikTok and Instagram have dethroned Google as the preferred search engine for Gen Z. The post Top 5 strategic trends for social media marketing in 2024 appeared first on MarTech. Dig deeper: Navigating the creator economy: Strategies for brands and marketing teams 4. In your inbox.

Strategize 142

Strategize Trust Launch Retail 142

Search Engine Land

FEBRUARY 7, 2024

On one hand, SEO is crucial for getting a website to gain visibility on search engines. The key is finding the right balance between optimizing for search engines and providing a smooth user journey. Even if your website ranks well on search engines, there’s a big chance users will leave if their experience isn’t good.

UX 109

UX Strategize User Experience Engineering 109

SaaStr

JANUARY 26, 2025

Turn Your Customers Into Your Marketing Engine The second breakthrough was making customer success the core growth engine. The learning: When you solve a genuinely hard problem, you get three moats for free: Technical advantage through innovation Legal protection through patents Thought leadership in the space 2.

Education 105

Education Legal Promote Growth 105

Martech

DECEMBER 16, 2024

These include large language models, knowledge graphs, and conversational search engines. To thrive in a world dominated by AI search and assistive engines, youll need to optimize for three core technologies: Traditional search engines. Engines like Google, Bing Generative SERP, ChatGPT and others are becoming walled gardens.

Engineering 111

Engineering Niche Technology Technology 111

Martech

SEPTEMBER 18, 2024

Below, I’ll share strategic insights on how customer experience can transform your marketing department into a profit center. When your team becomes proficient in these areas, marketing shifts from just another (cost) department to a consistent growth (profit) engine for the entire business. Processing.

Engineering 111

Engineering Drivers/motivators Repeat business Referrals 111

SaaStr

MARCH 13, 2025

Successful companies are running three motions simultaneously: Bottom-up developer adoption Top-down enterprise engagement Strategic partnerships And they’re doing it from Day 1, not sequentially like in traditional SaaS. Because the market is moving too fast for traditional enterprise sales cycles.

Growth 109

Growth Strategic partnership Contract GTM 109

Search Engine Land

FEBRUARY 9, 2024

The debate around whether TikTok should be considered a search engine continues to divide the SEO community. Let’s explore why users aren’t interested in our jargon-fuelled definitions and why they treat TikTok as a search engine. However, the concept of what constitutes a search engine is evolving rapidly.

Engineering 121

Engineering Meeting Presentation User Experience 121

Martech

FEBRUARY 20, 2024

Search engine optimization (SEO) should be used to produce content that fits into content gaps and maintains a brand presence for major topics your customers search. The post B2B content marketing: Driving success through strategic content creation appeared first on MarTech. Get MarTech! In your inbox.

Strategize 129

Strategize B2B B2C Trust 129

SaaStr

MARCH 25, 2025

This wasn’t just generous – it was strategic. discovered that incentivizing work email signups through calendar integration created a powerful enterprise data collection engine. Use Free Strategically : Free users aren’t just potential paying customers – they’re your map to enterprise sales.

Meeting 95

Meeting Price Strategize Growth 95

Search Engine Land

OCTOBER 4, 2024

From: To: This physical enlargement represents a fundamental shift in how users can interact with search engines. ” This level of detail allows AI-powered search engines like Microsoft’s Copilot to understand context and provide more relevant, comprehensive responses. We’ve made the box bigger.”

Click Through Rate 102

Click Through Rate Engineering Represent Start-ups 102

Search Engine Land

JULY 10, 2024

Although inbound link building gets all the press, it’s the correct use of internal linking that can really move a site algorithmically when done strategically. The linking may not be strategic. Internal linking is one of the most under-utilized arrows in the quiver of a site owner. Use internal linking. Use internal linking.

UX 131

UX Strategize Promote Follow-up 131

SaaStr

MAY 7, 2024

At SaaStr AI Day, Siqi Chen, founder, and CEO of Runway , discussed his belief of why every role will become a prompt engineering role, along with some no-code AI tips showing how to build products without knowing how to code. Why Is Every Role a Prompt Engineering Role Runway is a next-generation finance platform.

Engineering 110

Engineering Finance Strategize Follow-up 110

Martech

AUGUST 7, 2024

The most expensive path is to rely on prompt engineering, upload a few pages of content or create numerous microscopic custom GPTs. Use prompt engineering to achieve this. Before you use these tools headfirst, evaluate how well they align with your strategic objectives.

B2B 121

B2B Objectives and Key Results Legal Territory 121

Sales Gravy

MARCH 2, 2025

In the past, crafting cold email involved strategic thought and personalized messages unique to each prospect. A legion of enterprising tech entrepreneurs promised magical prospecting engines that would replace salespeople altogether. At this point, for all intents and purposes, email prospecting is dead.

Prospecting 93

Prospecting Pipeline Strategize Up-sell 93

Martech

OCTOBER 25, 2024

Shifting from pilot projects to widespread implementation demands a strategic approach. In reality, large language models and other AI engines rely heavily on metadata — data about data that comprises various forms of descriptions and attributes. Metadata provides essential context and understanding of the underlying data.

Objectives and Key Results 132

Objectives and Key Results Government Trust Technology 132

Sales Gravy

FEBRUARY 4, 2025

This scenario appears in industries like construction, engineering, software licensing, and more. Offer Strategic Expertise If your offering requires complex configurations or specialized knowledge, step in as a consultant. This scenario appears in industries like construction, engineering, software licensing, and more.

Sell 80

Sell Customers Contract Construction 80

Veloxy

OCTOBER 22, 2024

As someone who’s worked in engineering for over two decades, I can tell you: data analytics is the engine driving these AI innovations. These insights are invaluable for CEOs and Sales Executives, as they allow for smarter resource allocation and more strategic decision-making.

Prospecting 130

Prospecting Technique Pipeline Sales 130

Martech

DECEMBER 12, 2024

2025 is not the year for bold leaps into expensive platforms but a time for strategic caution. Here’s how to make 2025 the year of smart, strategic martech decisions. To fully utilize AI, products must be built from the ground up using diverse models and supported by specialized AI scientists and engineers.

Government 108

Government Technology Technology B2C 108

SaaStr

OCTOBER 23, 2024

With a trillion in payment volume coming through BILL in the last five years, managing the payment and compliance engine has required an ongoing effort of a sizable team. This fundamental technology will be even more integrated into all of BILL’s platforms, customer service touchpoints, and engineering.

Customers 123

Customers Networking UX Engineering 123