Martech

NOVEMBER 1, 2024

This strategy, often overshadowed by acquisition-focused ABM, is emerging as a powerful engine for long-term success. Why traditional account management falls short The conventional customer success model, while valuable for retention, often lacks the sophisticated orchestration needed for strategic growth.

Growth 133

Growth GTM B2B Strategize 133

Martech

AUGUST 13, 2024

The essentials of operational maturity involve management practices, process improvement, technology and how it’s used, and staff capabilities, including existing skill sets, training opportunities, and identifying personnel or skill gaps. For example: Strategic performance measures. Are your technology tools integrated?

Objectives and Key Results 108

Objectives and Key Results Strategize Follow-up Technology 108

Salesforce

JULY 18, 2024

According to the Salesforce State of Commerce report: The data shows that businesses in all industries can benefit from embracing the latest technologies. Taking an innovative approach to using this technology can result in outcomes that are better than expected. The latest technology does more than store data in the cloud.

A/B testing 98

A/B testing Retail CRM Strategize 98

Sales Pop!

FEBRUARY 16, 2024

With emerging technologies, shortened product life cycles, and the need to minimize costs, organizations increasingly resort to subcontracting as a strategic tool. Subcontracting product engineering services enables companies to tap into external expertise and resources to supplement in-house capabilities.

Engineering 130

Engineering Service Product Strategize 130

SaaStr

JANUARY 26, 2025

Their patented TwAP technology that lets customers opt-in with a single click, automatically opening their messages app with a pre-composed text. Turn Your Customers Into Your Marketing Engine The second breakthrough was making customer success the core growth engine. The result? Black Friday playbook) 3.

Education 105

Education Legal Promote Growth 105

Martech

DECEMBER 12, 2024

As the economic landscape remains uncertain, marketing leaders face a challenging dilemma: how to invest in technology that drives results while navigating frozen or reduced budgets. 2025 is not the year for bold leaps into expensive platforms but a time for strategic caution. The answer? You’re not alone. Up to 72% of U.S.

Government 108

Government Technology Technology B2C 108

Martech

OCTOBER 25, 2024

Shifting from pilot projects to widespread implementation demands a strategic approach. In reality, large language models and other AI engines rely heavily on metadata — data about data that comprises various forms of descriptions and attributes. Metadata provides essential context and understanding of the underlying data.

Objectives and Key Results 131

Objectives and Key Results Government Trust Technology 131

Martech

DECEMBER 16, 2024

The AI revolution is transforming the search landscape rapidly, leaving traditional SEO tactics struggling to keep up.Heres a 13-point roadmap to help you deal with changes caused by AI technologies. These include large language models, knowledge graphs, and conversational search engines. Large language models (LLMs). Knowledge graphs.

Engineering 110

Engineering Niche Technology Technology 110

Sales Pop!

FEBRUARY 6, 2023

As we move into our ever-changing technological future, it becomes clear that CRM has become vital as the virtual engine of an enterprise, the heartbeat of your business. No piece of technology could stand up to a promise of increasing sales, including ours (we make no such claim). liter engine, as close to perfect as possible.

CRM 130

CRM Engineering Manufacturing X-functional 130

SaaStr

MARCH 13, 2025

Three key factors: Application Novelty: We’re seeing an explosion of new use cases and solutions Technology Novelty: The underlying tech is evolving at breakneck speed Customer Behavior Novelty: Even enterprise customers are running multiple concurrent pilots The result? 5 Actionable Strategies for AI Startup Growth 1.

Growth 109

Growth Strategic partnership Contract GTM 109

Heinz Marketing

JULY 22, 2024

The more traffic and backlinks your website receives, the more credible your content is to search engines. While redirects can be important for sending users and search engines to the correct URL, each one adds an HTTP request-response cycle, which increases the website’s loading time. Want to chat?

Angle 112

Angle User Experience Engineering Start-ups 112

Sales Pop!

MARCH 18, 2024

Whether it’s optimizing routes, improving communication with drivers, or investing in technology. There are several strategic approaches that can help companies in the heavy-haul trucking sector operate more efficiently. This can be done through tactics such as search engine optimization (SEO) to improve website rankings.

Strategize 130

Strategize Transportation Drivers/motivators Networking 130

Search Engine Land

OCTOBER 16, 2023

NP Digital once again is leading the way in the ninth annual Search Engine Land Awards. All the winners of the 2023 Search Engine Land Awards will be revealed Monday, Oct. 17 – including the first winner of our all-new category, Best use of AI technology in search marketing. Million Via SEO Migration strategy for the win.

Engineering 129

Engineering Non-Profits A/B testing Growth 129

Search Engine Land

JULY 16, 2024

Daron Acemoglu, an economics professor from MIT, has analyzed past industrial revolutions and highlighted that technological progress is not inherently beneficial; its impact depends on its direction and the institutions shaping it. While everyone understands this new technology’s potential benefits, no one can predict the future.

Click Through Rate 110

Click Through Rate User Experience Promote Technology 110

Martech

JULY 30, 2024

While startups often kick off with agile, cost-effective tactics, large corporations typically have extensive resources and cutting-edge technologies. For instance, both businesses depend heavily on search engine optimization (SEO) to improve visibility and attract organic traffic.

X-functional 109

X-functional Territory Customer Relationship Management CRM 109

Sales Hacker

SEPTEMBER 18, 2020

Their goal is to build a cohesive revenue engine with ever-growing disjointed parts. That’s why I’ve built out the Revenue Engine Framework to help drive you to success. Revenue Engine Optimizers Focus on the Entire Customer Lifecycle. PEAS explains the what of the Revenue Engine. This is the how of the revenue engine.

Engineering 137

Engineering Teamwork Manufacturing Technology 137

Martech

JANUARY 7, 2025

Note that many of these tactics but not all should be familiar to SEOs who have experience with traditional search engines. LLMs, more than traditional search engines, are host to conversational queries, like How can I protect my business from ransomware attacks? Optimize page speed and mobile performance for enhanced usability.

B2B 108

B2B Engineering Education Trust 108

Search Engine Land

OCTOBER 23, 2023

On behalf of Search Engine Land and everyone at Third Door Media, we’re excited to announce all 19 winners of the ninth annual Search Engine Land Awards. Select winners of the 2023 Search Engine Land Awards will be invited to speak live at SMX Next during our two ask-me-anything-style sessions. Congrats again to all the winners.

Engineering 115

Engineering B2B Pipeline Strategize 115

Martech

FEBRUARY 3, 2025

Whatever the problem, they don’t just throw technology at it. Consider the retail CMO who deployed an AI-driven recommendation engine to address product page bounce rates. While problem-driven buyers build their tech stack like engineers, solution-seekers operate more like venture capitalists. The human impact cuts deep.

Finance 102

Finance Technology Technology Drivers/motivators 102

SaaStr

OCTOBER 23, 2024

With a trillion in payment volume coming through BILL in the last five years, managing the payment and compliance engine has required an ongoing effort of a sizable team. AI Learnings “Fundamental technologies become fundamental, not because of hype,” René says. BILL makes 5M predictions daily using AI on all documents coming in.

Customers 123

Customers Networking UX Engineering 123

Martech

OCTOBER 1, 2024

In other words, we can claim agency (control) to use these technologies to benefit customers AND our business processes. With further attention and targeted training, this frees up both resources for more strategic campaign planning. Let’s dive into how we claim agency over AI agents. Are agents just re-packaged versions of automation?

Construction 114

Construction CRM Contact Follow-up 114

Martech

FEBRUARY 1, 2024

As the first brand to partner directly with OpenAI, the beverage behemoth collaborated with Bain and WPP, demonstrating how brilliant work embeds AI technology into an integrated team approach. Social search optimization TikTok and Instagram have dethroned Google as the preferred search engine for Gen Z. In your inbox.

Strategize 141

Strategize Trust Launch Retail 141

Search Engine Land

FEBRUARY 7, 2024

On one hand, SEO is crucial for getting a website to gain visibility on search engines. The key is finding the right balance between optimizing for search engines and providing a smooth user journey. Even if your website ranks well on search engines, there’s a big chance users will leave if their experience isn’t good.

UX 109

UX Strategize User Experience Engineering 109

Martech

SEPTEMBER 18, 2024

Below, I’ll share strategic insights on how customer experience can transform your marketing department into a profit center. Delivering individualized experiences to millions of customers requires investment in technology and the skilled teams to manage it. Scaling personalization isn’t a quick win or magic potion.

Engineering 110

Engineering Drivers/motivators Repeat business Referrals 110

Search Engine Land

OCTOBER 4, 2024

Here are the key points he raised in his presentation, exploring the paradigm shift in search technology and its implications for advertisers and marketers. From: To: This physical enlargement represents a fundamental shift in how users can interact with search engines. We’ve made the box bigger.”

Click Through Rate 102

Click Through Rate Engineering Represent Start-ups 102

Search Engine Land

FEBRUARY 9, 2024

The debate around whether TikTok should be considered a search engine continues to divide the SEO community. Let’s explore why users aren’t interested in our jargon-fuelled definitions and why they treat TikTok as a search engine. However, the concept of what constitutes a search engine is evolving rapidly.

Engineering 121

Engineering Meeting Presentation User Experience 121

Veloxy

OCTOBER 22, 2024

The Inner Workings of AI At the heart of AI’s effectiveness is machine learning , a technology that enables systems to learn from past data and improve over time. As someone who’s worked in engineering for over two decades, I can tell you: data analytics is the engine driving these AI innovations.

Prospecting 130

Prospecting Technique Pipeline Sales 130

Martech

FEBRUARY 24, 2025

A new wave of AI-driven agents promises to upend this, offering a more streamlined and efficient approach to marketing technology. This stems from large vendors acquiring smaller companies with disparate technologies. Organizational change: Transitioning to a new model demands more than technological shifts.

Objectives and Key Results 98

Objectives and Key Results Government Technology Technology 98

Martech

FEBRUARY 20, 2024

AI technology was used in content marketing long before OpenAI’s release of ChatGPT. Search engine optimization (SEO) should be used to produce content that fits into content gaps and maintains a brand presence for major topics your customers search. Behavioral and performance data should also be used to analyze which assets work best.

Strategize 128

Strategize B2B B2C Trust 128

Martech

NOVEMBER 13, 2024

In our car analogy, it’s like lane-assist technology — it helps, but we’re still driving. Campaign delivery will look more like a finely tuned engine rather than a series of separate tasks, and we’ll see a shift toward a seamless, data-driven process. Final thoughts I’m still amazed that we have technology capable of driverless cars.

Pipeline 120

Pipeline Campaign Objectives and Key Results Legal 120

Salesforce

JANUARY 27, 2023

They have a different view of normal and how to use your products and services,” said Guive Balooch, global VP of L’Oreal’s technology incubator. The right technology investments can help. The best way to get executives on board is to test [the technology] and show them it actually works,” he said.

Technology 98

Technology Technology Minimum Viable Product Angle 98

Martech

MARCH 18, 2025

A hard truth for GTM professionals After many years in technology marketing, I love to write about GTM. AI is what historians often refer to as a super technology, meaning that it works both ends of the field. Algorithmic recommendation engines surfacing the most relevant solutions. The time to adapt is now. The reason?

GTM 91

GTM B2B Education Consult 91

Sales Hacker

OCTOBER 11, 2024

We teamed up with him to break down the framework he uses to turn sales teams into predictable, high-performing revenue engines – let’s get into it. Sustained success demands a strategic approach backed by powerful technology. But there’s a fundamental flaw in this approach: results live in the past.

GTM 115

GTM X-functional Pipeline Construction 115

Veloxy

SEPTEMBER 29, 2021

Sales Tasks to Automate for Maximum Impact Lead Generation Prioritization Data Entry Collaboration Communication Pricing How to Automate Salesforce Successfully Strategize: Salesforce Automation Best Practices Choosing Salesforce Automation Software Conclusion on Salesfore Automation for Sales Managers. To do this, abide by two rules.

Territory 342

Territory Represent Sales Lead generation 342

SaaStr

FEBRUARY 7, 2025

With Databricks now one of the largest pre-IPO technology companies, with $10 billion of expected non-dilutive financing and a valuation of $62 billion, Ron’s insights are gold for any revenue leader looking to scale. For context,Ron has an MBA and a master’s in engineering from Stanford. You gotta know the product cold.)

Technical Sales 70

Technical Sales Inside sales Cross-sell Account management 70

Salesforce

FEBRUARY 20, 2025

Just as AI agents now handle email triage and report generation, freeing knowledge workers for strategic thinking, robotics promises similar liberation in the physical realm. Consider this: humans today spend countless hours on routine physical tasksfrom sorting warehouse inventory, to folding hospital linens, to organizing stock rooms.

Hospitality 102

Hospitality Objectives and Key Results Healthcare Manufacturing 102

Search Engine Land

SEPTEMBER 17, 2024

Unlike traditional search engines, social search algorithms are designed to surface content based on user behavior, preferences and engagement patterns within social networks. YouTube : The world’s second-largest search engine, it uses past content interactions, search history and subscriptions to recommend content to users.

Objectives and Key Results 87

Objectives and Key Results Click Through Rate A/B testing Education 87