Martech

OCTOBER 20, 2022

They provide technical and strategic support for marketing software tools, workflows and processes. The explosive growth happening within marketing operations can be attributed to the fact that, as a function, it is what “keeps the trains running” for marketing technology teams, according to Brinker.

X-functional 101

X-functional Objectives and Key Results Technology Technology 101

Martech

JUNE 21, 2023

A: Not very strategically. I was working in engineering for a high tech company and realized that growth within that company, in an engineering role, was not going to be available to me. I didn’t have an engineering degree. Q: Before founding CabinetM in 2014, you had a career as a marketer.

X-functional 101

X-functional Technology Technology Construction 101

Search Engine Land

MAY 13, 2024

And for B2B, you need a content strategy with a strategic distribution plan. Facebook and X can also be effective for reaching a broader audience and engaging with industry influencers. Platforms like LinkedIn, Facebook and X offer robust targeting options based on demographics, interests and behaviors.

B2B 109

B2B X-functional Pitch Click Through Rate 109

Hubspot

JUNE 13, 2018

Explicit needs are specific features or functions. Do you have a strategy in place for X? Who’s responsible for X? What happens if you’re not successful with X? Has a problem with X ever negatively impacted your KPIs? Would X make it simpler to achieve [positive event]? How do you do X? Implication.

Sell 101

Sell X-functional Objectives and Key Results Up-sell 101

Search Engine Land

DECEMBER 28, 2023

Google antitrust trial Google spent 10 weeks on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. In September, the search engine was taken to court by the U.S. That’s just not what we do.” In the UK, publishers sued Google for $4.2 billion in lost ad revenue.

X-functional 116

X-functional Retail Launch Non-Profits 116

Search Engine Land

OCTOBER 10, 2023

that have gradually contributed to addressing diverse needs: Search engines : “I want to know” searches. Facebook, LinkedIn, TikTok, X, Pinterest): “I want to know” searches (through acquaintances and friends). Functioning as a source of business intelligence. Digital video platforms (e.g.,

Objectives and Key Results 101

Objectives and Key Results X-functional Intrinsic Construction 101

Sales Hacker

MARCH 4, 2025

Was there any time, whether it was Asana or Calendly where, you know, you had some of this sort of like enterprise demand, they wanted teams, they wanted this functionality, but the PLG is still working so well that you’re like, Oh, maybe we don’t want to, um, divert too many resources. And so, uh, and function basically function.

GTM 77

GTM X-functional Start-ups Campaign 77

Search Engine Land

MARCH 15, 2023

Fundamentals for SEO product managers These fundamental tips can help SEO product managers (PMs) accomplish day-to-day tasks while strategizing for the future: Trust but verify When validating technical SEO work done in the code, don’t assume everything has been implemented correctly. A confused engineer does not take action.

Product 78

Product X-functional Objectives and Key Results Engineering 78

SaaStr

AUGUST 12, 2020

When you start growing above 50 employees, and certainly get to 100, things change, you now have teams, which means you have functional leaders. Rather than the CEO running around telling the engineers exactly what to build, you now have product managers. So, the first system is a sales finance system, so let’s start with sales.

Finance 117

Finance X-functional Launch Objectives and Key Results 117

Hubspot

NOVEMBER 9, 2023

Despite dating all the way back to the MySpace era , marketing on X (formerly called Twitter) is still untouched for many businesses. Compared to other platforms, X has an intimidation factor. Behind its mysterious gestalt lies an enormous sea of opportunity for brands who learn to use X for marketing and sales.

Sell 81

Sell X-functional Networking Follow-up 81

ConversionXL

APRIL 25, 2016

If you’re building for the App Store, ensure you have a Mac that’s at least running OS X 10.8 When promoting your app, you have five main promotion channels… Search Ads: Text ads that appear on search engine results pages based on the search term (i.e. Note: Often, people cannot get this report to function properly.

X-functional 88

X-functional UX GTM Objectives and Key Results 88

Sales Hacker

JANUARY 13, 2021

The licensee embeds the third-party software into its application to improve it by adding new functionality or features, or enhancing existing functionality or features. Product management, engineering, customer success, sales, and marketing groups will weigh in on the decision-making process.

GTM 89

GTM Negotiate Profit margin Contract 89

SaaStr

JULY 10, 2021

At the beginning, my vice presidents were engineering, and product, and a designer. A lot of time in their mindset they want to do copy/paste from what they did in the previous company, “That worked for me at company X, it’s going to work like that in WalkMe.” Nikos : What about functions? Build the product.

Finance 104

Finance X-functional Start-ups Trust 104

ConversionXL

AUGUST 4, 2020

During this stage, you want to meet the people doing the main activities in each function, not the managers. . Tech/Engineering team. What’s the roadmap for engineering (customer-facing initiatives and back office)? It’s time to get together with heads of departments to get answers to more strategic questions.

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

Sales Hacker

JUNE 20, 2019

3) Sales Ops has grown from tactical to strategic. Engineered as much automation as we could in our sales process. I was responsible for onboarding hundreds of salespeople, training the entire BDR, AE, CS, and Support functions. There is a better way: record all calls through your native functionality.

Quota 84

Quota X-functional Strategize Start-ups 84

ConversionXL

FEBRUARY 3, 2022

Cross-functional strategic thinking: Being able to come up with new ideas, understand the customer journey, identify opportunities, and work effectively with other stakeholders. And for those who are ready to commit, CTA buttons are strategically placed down the page. SEO, email marketing, Facebook advertising).

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

Hubspot

AUGUST 8, 2019

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). So, why would you pay for ads when you can reach your audience organically through great content and strategically-placed keywords (otherwise known as SEO )?

A/B testing 78

A/B testing Objectives and Key Results CTR Campaign 78

SaaStr

JULY 24, 2019

This is pretty simple, but when I look at this industry, a lot of times what I see is organizations crafting pricing packages that would enable, for example, an enterprise-wide license, where an organization pays you X amount of money, and they have unlimited seats, unlimited usage. We’ve added a technical account manager function.

X-functional 64

X-functional Engineering Clients Start-ups 64

SaaStr

SEPTEMBER 13, 2020

Byron Deeter and Elliott Robinson, partners at Bessemer Venture Partners, offer macro trends in the public and private cloud markets, strategic advice to cloud founders, and insights into why entrepreneurs should feel auspicious about the future. This episode is sponsored by Linode. This is when you’re actually building out your org.

Non-Profits 92

Non-Profits Strategize Trust Growth 92

Hubspot

AUGUST 12, 2020

You can segment the people you target by role, title, function, or common behaviors. Through proper value positioning and a strategic questioning process during the Explore stage, inbound salespeople guide prospects to draw their own conclusions about whether a product is right for their needs. How do you monitor and improve rankings?

Prospecting 98

Prospecting Sell Healthcare Sales 98

Sales Hacker

JANUARY 12, 2021

So think of all the functions that are interacting with a buyer or customer all the way from the initial point of their life cycle to the time that they spend with us as a customer. So it’s really about that key operational excellence to drive productivity across those three main client-facing functions.

Product 68

Product X-functional Retail Technology 68

Lead Fuze

SEPTEMBER 2, 2023

Leveraging Proven Strategies Across Platforms Moving beyond conventional wisdom about search engine dominance opens up fresh avenues for growth. Remember: an optimal balance between visual appeal and functionality can significantly drive conversions in this smartphone-dominated era. Does Google Ads increase website traffic? Absolutely.

Click Through Rate 52

Click Through Rate Lead generation CTR Campaign 52

Hubspot

SEPTEMBER 17, 2018

Use the “Insert > Table” function to adopt one of television’s traditional script writing practices: the two-column script. Then, be sure your resolution is at least 1920 x 1080 to maintain quality footage. Here are some common shutter speeds and how to calculate them: At 24fps, 24 x 2 = 48, equalling a shutter speed of 1/50.

Angle 101

Angle Objectives and Key Results X-functional CTR 101

Sales Hacker

DECEMBER 1, 2020

He talks about the journey of a marketer leading the entire revenue function on the path to CEO. I think a lot of investors really like product led, product centric CEOs these days, they used to be the engineers and technical CEOs. Jake Sorofman : Structured strategic thinking and storytelling. I don’t know.

Growth 83

Growth Contract Pipeline B2B 83

Spiro Technologies

JULY 16, 2024

Hey, if you were doing an X marketing campaign, how would you go about with this?” At Spiro, our philosophy has always been, ‘How do we use AI to make it so you can get to the strategic things that you want to do, not the mundane work? We’re engineers, we love that data, but we don’t utilize it as best as we can.

Construction 59

Construction Trust X-functional Drivers/motivators 59

Sales Pop!

FEBRUARY 6, 2023

As we move into our ever-changing technological future, it becomes clear that CRM has become vital as the virtual engine of an enterprise, the heartbeat of your business. First, such vendors make claims for these platforms that could never be kept, such as “Get more qualified leads” and “increase sales by x%.” It is a dead-end.

CRM 130

CRM Engineering Manufacturing X-functional 130

Salesforce

OCTOBER 29, 2024

Our tiger team created a competitive matrix with the requirements for our new platform: Functionality. We took price out of the equation – functionality was our first priority. Strategic roadmap. For example, I might have X amount of dollars to implement ServiceNow, but then I need to connect that to Salesforce.

Service 69

Service Customers X-functional Pharmaceutical 69

ConversionXL

AUGUST 31, 2017

Because of the ability to select factors instead of just blindly adding them all in allows for this functionality on far smaller sites than other similar tools (Adobe Target Premium/1:1/Touch Clarity, X+1). They are quick to respond and provide valuable strategic insights.” Pricing for Conductrics is available on request.

A/B testing 129

A/B testing E-commerce X-functional UX 129

Sales Hacker

MARCH 2, 2020

The New Strategic Selling. It uses the formula PPVVC=S (Pain x Power x Vision x Value x Control = Sale) to help salespeople accurately gauge the probability of closing a deal. The New Strategic Selling: The Unique Sales System Proven Successful by America’s Best Companies. The Transparency Sale.

Sales 143

Sales Technique Objectives and Key Results Non-Profits 143

ConversionXL

JANUARY 24, 2017

The future seems to belong to those moving far past myopic CRO practices and into the strategic and universal realms. More and more, people are using experimentation as a way to optimise not just sales – but also pricing, functionality, and product. But human creativity and strategic input still applies. Image Source.

Conversion 87

Conversion UX A/B testing SQL 87

Search Engine Land

NOVEMBER 2, 2023

The dopaminergic pathways, integral to motivation and reward, function optimally when goals are precisely defined. In the world of SEO, rather than just saying "I want more traffic," it should be more aligned, like, "I want a 20% increase in organic traffic from search engines over the next six months."

Objectives and Key Results 97

Objectives and Key Results Drivers/motivators X-functional Clients 97

ConversionXL

APRIL 3, 2018

Ed Fry – Customer Data Operations: Unleashing your hidden growth engine. Value = (Knowledge + Process) x Skill x Attitude. Bugfixes, strategic initiatives, legal requirements, known wins, known losses. Functional analysis. edfryed talks at #cxllive pic.twitter.com/dQd4N5anQd. Budget (tools & resources).

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

ConversionXL

NOVEMBER 11, 2015

To navigate the list, you can filter out tools based on function as well as for which size company it works best. Clicktale provides very nice heatmaps of mouse movements, clicks, as well as mobile device tracking (the I haven’t tested CTs mobile functionality myself). Clicktale’s form analytics are second to none.

Conversion 124

Conversion A/B testing UX Consult 124

SaaStr

AUGUST 26, 2022

X this year. You don’t have to do every single function to still get a customer. For all these types of categories, I know it’s trite, but you just have to find your 10 X feature that someone will buy. First is strategic, and then the tactical. That’s the strategic. When did you start the company?”

Quota 98

Quota Growth Product Closing 98

SaaStr

MARCH 3, 2020

So they come out and they say “It’s sort of manifest destiny that somebody that my magical dream candidate that scaled company X, Y or Z from zero to 50 or zero to 100 is going to come off the beach and stop whatever they’re doing, which is probably not much except golf and jump back in and take a risk to build your company.

Sales 91

Sales Promote X-functional Up-sell 91

ConversionXL

JULY 20, 2019

If user did X, send them Y three days later if they haven’t done A, B, and C. Often, engineers and developers have control of these emails. They’re usually plain text and functional (like the Airbnb example above). The email still feels functional and transactional. Conclusion. It’s different for everyone).

Conversion 90

Conversion Promote X-functional Start-ups 90

ConversionXL

DECEMBER 30, 2015

If user did X, send them Y three days later if they haven’t done A, B and C. Often, engineers and developers have control of these types of email. They’re usually plain text and function (like the Airbnb example above). The email still feels functional and transactional. Conclusion. Tweet It!].

Conversion 88

Conversion Promote X-functional E-commerce 88