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What It Really Takes to Sell To Developers and Engineers with Komodor CRO Jim Hunnewell

SaaStr

In a recent SaaStr Workshop Wednesday , Komodor CRO Jim Hunnewell who also previously led sales at companies like GitHub, shared his first-hand experience and insights for successfully selling to engineering teams. The days of pure top-down enterprise sales are over when it comes to technical products.

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Sunday Morning Blog: Sales Aerobics for Engineers

A Sales Guy

Sales Aerobics for Engineers is a great resource for anyone, not just engineers, who wants to understand the selling world better. Sales Aerobics for Engineers is a practical blog tackling real world sales and business issues. That being said, SAE certainly taps the left brain a bit more.

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What is Sales Engineering: How An SE Team Can Help Crush Your Goals

Gong.io

Depending on your product/service or who you are speaking with, you may need to get more technical in your sales approach. This is where a sales engineer becomes a huge asset to your team. A sales engineer is like a player-coach — one part sales, one part engineering. Well, it depends.

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How to Develop Trust with Your Technical Sales Counterparts

Selling Power

If you are struggling to communicate and collaborate with your sales engineers, here are three things you can do to improve both the relationship and your results.

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From $1M to $3B ARR: Databricks CRO Ron Gabrisko on Scaling a Revenue Rocket Ship

SaaStr

For context,Ron has an MBA and a master’s in engineering from Stanford. His view is your sales team teaches your customers how to get value out of your product. So if you’re not technical enough to understand the product and understand how it works, it’s hard to teach your customers. ( Culture beats everything.

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Sales Proof of Concept (POC): 5 Ways to Drive More Revenue

Sales Hacker

Sales Profile: SMB to Commercial. They are applied in technical sales use cases where the prospects require a much deeper understanding of the product and how it can meet both operational and business needs. POC/POV is typically applied in scenarios where proving technical value is more rigorous in the sales cycle.

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“Why I’m So Interested In Selling,” Cassi Roper

Partners in Excellence

Find a great mentor to help you throughout your career journey, and soak up the learning – there’s so much information and so many resources out there now to help you grow as a sales professional. And if you’re in a technical sales role, don’t be too intimidated by your product.

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