Remove Engineering Remove Technical Sales Remove Up-sell
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What It Really Takes to Sell To Developers and Engineers with Komodor CRO Jim Hunnewell

SaaStr

Selling to developers and technical audiences requires a different approach than traditional B2B SaaS sales. In a recent SaaStr Workshop Wednesday , Komodor CRO Jim Hunnewell who also previously led sales at companies like GitHub, shared his first-hand experience and insights for successfully selling to engineering teams.

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Sunday Morning Blog: Sales Aerobics for Engineers

A Sales Guy

Who says technical people can’t sell? Sales Aerobics for Engineers is a great resource for anyone, not just engineers, who wants to understand the selling world better. Sales Aerobics for Engineers is a practical blog tackling real world sales and business issues.

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What is Sales Engineering: How An SE Team Can Help Crush Your Goals

Gong.io

Depending on your product/service or who you are speaking with, you may need to get more technical in your sales approach. This is where a sales engineer becomes a huge asset to your team. A sales engineer is like a player-coach — one part sales, one part engineering. Well, it depends.

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From $1M to $3B ARR: Databricks CRO Ron Gabrisko on Scaling a Revenue Rocket Ship

SaaStr

For context,Ron has an MBA and a master’s in engineering from Stanford. His view is your sales team teaches your customers how to get value out of your product. So if you’re not technical enough to understand the product and understand how it works, it’s hard to teach your customers. (

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“Why I’m So Interested In Selling,” Cassi Roper

Partners in Excellence

We later looked at methods to ratchet up performance even further. There has, often, been a stigma associated with sales people, nurtured by movies like Boiler Room and GLengarry Glen Ross. ” Why I’m so interested in selling: Cassi Roper, CRO, Redgate How did you find yourself in a selling role?

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The Best Sales Podcasts to Elevate Your Selling Game in 2024

Veloxy

Whether you’re a rookie learning the ropes or a vet hunting innovative tactics, our curated guide to essential sales podcasts is your ticket to leveling up your sales game. Expect actionable insights, cutting-edge strategies, and insider knowledge to keep you engaged and selling smarter—all without the fluff.

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Sales Proof of Concept (POC): 5 Ways to Drive More Revenue

Sales Hacker

Technical selling of SaaS, on-premise software, and hardware solutions has relied on sales proofs of concept (POCs) that require pre-sales professionals to lead, manage, and drive to a ‘technical win” outcome so that account executives can close the deal. Sales Profile: SMB to Commercial. POC and POV.