Sales Pop!

OCTOBER 30, 2024

Transcripts and Show Notes : Publishing high-quality transcripts and detailed show notes helps search engines index your content, increasing the chances that your podcast appears in search results. Incorporate these keywords in your podcast titles, descriptions, and show notes to improve discoverability.

Objectives and Key Results 246

Objectives and Key Results Healthcare Education Sales 246

Martech

AUGUST 8, 2024

Underutilization of existing tools: Marketers use only 33% of their martech stack’s capabilities, down from 58% in 2020, according to Gartner’s 2023 Marketing Technology Survey. Adapting to emerging technologies: Keeping pace with rapidly evolving technologies like AI and predictive analytics is an ongoing challenge.

Objectives and Key Results 117

Objectives and Key Results Strategize Technology Technology 117

Martech

AUGUST 6, 2024

As AI-powered search technologies (like Search GPT) emerge, this ruling could lead to new solutions that pair speed, ease of use, and privacy protections that ultimately put Google on its heels,” Lance Wolder, head of strategy and marketing for digital media agency PadSquad, told MarTech. The same goes for Microsoft or Amazon.

Non-Profits 130

Non-Profits Engineering Price Market share 130

Martech

JULY 26, 2024

C-level executives must understand its potential as a dynamic, always-on marketing engine that drives engagement, nurtures leads and fuels business growth. Here’s how to transform your website into a powerful marketing engine using advanced martech solutions and smart operational strategies.

Strategize 124

Strategize User Experience High impact Construction 124

Search Engine Land

APRIL 16, 2023

Google is in the process of building an “all-new search engine” powered by its new A.I. technology while at the same time working on adding new A.I.-based based features to its current search engine under the project name Magi. technology in phones and homes all over the world,” according to the report.

Engineering 144

Engineering User Experience Technology Technology 144

Martech

SEPTEMBER 13, 2024

.” Dig deeper: AI and security are the focus of latest Salesforce acquisitions Agentforce is powered by an upgraded version of Salesforce’s Einstein AI called Atlas Reasoning Engine, which is “designed to simulate how humans think and plan.” These are what the company is calling Agentforce One.

Launch 111

Launch Pitch Represent B2B 111

Sales Pop!

FEBRUARY 16, 2024

With emerging technologies, shortened product life cycles, and the need to minimize costs, organizations increasingly resort to subcontracting as a strategic tool. Subcontracting product engineering services enables companies to tap into external expertise and resources to supplement in-house capabilities.

Engineering 130

Engineering Service Product Strategize 130

Martech

AUGUST 15, 2024

Consider this view from IT, via Warren Street, former SVP of Cloud Engineering at U.S. Bank: “Engineering builds it, Marketing translates it. Marketing is the engine that accelerates sales. This facilitates the sales process, promotes broader adoption, and maximizes the return on technology investments.”

Growth 116

Growth Entertainment Sports Strategize 116

Search Engine Land

FEBRUARY 19, 2024

Will traffic from search engines to your website drop 25% by 2026 as a result of the rise of generative AI answer engines? That’s what Gartner, a technological research and consulting firm, is predicting. ChatGPT, Claude) rather than traditional search engines (e.g., Why we care. SEO and PPC are incredibly valuable.

Engineering 134

Engineering Entertainment Market share Consult 134

Martech

SEPTEMBER 30, 2024

Improvements to agile marketing If we look in the rearview mirror, companies with process excellence and advanced use of technology always perform better. Prompt design vs. prompt engineering Over the past two years, prompt engineering has become “all the rage” for engineers and coders. What exactly is it?

Engineering 137

Engineering Management Consulting Start-ups Conversion 137

Martech

OCTOBER 9, 2024

AI innovation: Government intervention could hinder American technological leadership in AI at a critical time. Search distribution: Restrictions on how Google promotes its search engine could create friction for consumers and harm businesses.

Government 118

Government Legal Promote Engineering 118

Salesforce

MARCH 6, 2025

Artificial intelligence (AI) is transforming customer interactions, but success isnt just about technology its about the people behind it. This support could be access to clear and accurate answers or a streamlined process to connect with support engineers. This role can be handled by an admin or a dedicated AI engineer.

UX 101

UX Engineering Start-ups User Experience 101

Martech

DECEMBER 3, 2024

The hype around artificial intelligence may be heading into the “trough of disillusionment,” as Gartner calls it, but the technology continues to progress in big, disruptive ways — especially for martech. RAG, the most common method, looks up data from internal databases and feeds it into the prompts given to the LLM engine.

CRM 124

CRM Technology Technology Engineering 124

Martech

JULY 19, 2024

Marketing leaders must consider productivity gains and technology as well as the entire marketing system, including the impact on people, processes and roles. As the marketing team starts to flatten, skill sets become broader, and marketers will need to upskill their data and technology skills. Workflows become automated.

Manufacturing 124

Manufacturing Assembly Line Technology Technology 124

Martech

MARCH 7, 2024

The marketing technology landscape is rapidly evolving, driven by advancements in AI, personalization and an ever-increasing number of tools and platforms. Actively learn from more ‘human’ customer engagement technology Chatbots have been around since 1988 (wow!),

Technology 131

Technology Technology Intrinsic Cross-sell 131

Martech

AUGUST 15, 2024

Technology companies have spent about $196 million this year through Aug. It provides prompt engineering for marketers and contextualizes brand performance to streamline Language Model Optimization (LMO). Also, 55% said dealing with a chatbot would get them to stop doing business with a company.

Commission 120

Commission Engineering Launch Conversion 120

Martech

DECEMBER 16, 2024

The AI revolution is transforming the search landscape rapidly, leaving traditional SEO tactics struggling to keep up.Heres a 13-point roadmap to help you deal with changes caused by AI technologies. These include large language models, knowledge graphs, and conversational search engines. Large language models (LLMs). Knowledge graphs.

Engineering 110

Engineering Niche Technology Technology 110

Salesforce

JULY 18, 2024

According to the Salesforce State of Commerce report: The data shows that businesses in all industries can benefit from embracing the latest technologies. Taking an innovative approach to using this technology can result in outcomes that are better than expected. The latest technology does more than store data in the cloud.

A/B testing 98

A/B testing Retail CRM Cross-sell 98

Partners in Excellence

JANUARY 22, 2025

What we discovered was our customers needed to have deep problem solving expertise, and deep knowledge of a few key elements of their processing technologies. Every engineer I shipped out, slowed our development. If you think about it, the characteristics of these conversations are very similar to sophisticated prompt engineering.

Manufacturing 124

Manufacturing Engineering Technology Technology 124

Martech

NOVEMBER 1, 2024

This strategy, often overshadowed by acquisition-focused ABM, is emerging as a powerful engine for long-term success. Technology and data requirements Your tech stack should enable: Real-time usage monitoring and alerting. Here’s why it’s time to rethink your approach to growth. Create account-specific content journeys.

Growth 133

Growth GTM B2B Strategize 133

Martech

OCTOBER 25, 2024

In reality, large language models and other AI engines rely heavily on metadata — data about data that comprises various forms of descriptions and attributes. Refine technology and talent mix Assembling the right technology and talent mix depends on the organization’s: Desired outcomes.

Objectives and Key Results 131

Objectives and Key Results Government Trust Technology 131

Martech

OCTOBER 28, 2024

Much like an old engine that’s past its prime, some AI marketing strategies are sputtering as technology speeds ahead. Today’s consumers expect AI-driven assistants powered by advanced technologies like natural language processing (NLP) and machine learning. What once seemed like cutting-edge solutions have now lost their edge.

E-commerce 124

E-commerce Engineering Technology Technology 124

Martech

AUGUST 1, 2024

Yet, it’s important to recognize AI’s proper role — a technology that saves you time and grows the business by enhancing your work, not entirely replacing it. They are both fast food companies using AI technology during the food ordering process. McDonald’s uses technology to reduce employee interaction.

Campaign 128

Campaign Launch Gaming Sports 128

Search Engine Land

AUGUST 23, 2024

AI search engine Perplexity is expected to launch ads in Q4 in “15 key categories.” Technology. ” Ad categories. Here are some categories where Perplexity ads will appear: Arts and entertainment. Food and beverage Health.

Launch 104

Launch Entertainment Finance Pitch 104

SaaStr

JANUARY 26, 2025

Their patented TwAP technology that lets customers opt-in with a single click, automatically opening their messages app with a pre-composed text. Turn Your Customers Into Your Marketing Engine The second breakthrough was making customer success the core growth engine. The result? Black Friday playbook) 3.

Education 107

Education Legal Promote Growth 107

Martech

SEPTEMBER 18, 2024

Dig deeper: The new blueprint for customer experience: Always on, always listening Strategies to turn CX into a revenue engine Sometimes, in our race to find the next innovative marketing tactic, we forget that the basics still work. It becomes the engine of sustained growth and a central driver of business success. Processing.

Engineering 110

Engineering Drivers/motivators Repeat business Referrals 110

Martech

DECEMBER 12, 2024

As the economic landscape remains uncertain, marketing leaders face a challenging dilemma: how to invest in technology that drives results while navigating frozen or reduced budgets. Why conservative budgeting makes sense for martech in 2025 Is your technology budget frozen or reduced for next year? The answer? You’re not alone.

Government 108

Government Technology Technology B2C 108

Search Engine Land

AUGUST 30, 2024

The future of AI Before we delve into the historical milestones of AI, it’s important to understand where the technology is heading. AI-powered technologies such as voice assistants (e.g., AI-powered technologies such as voice assistants (e.g., Siri, Alexa) and autonomous vehicles became mainstream. Processing. See terms.

Transportation 98

Transportation Education Angle Healthcare 98

Martech

SEPTEMBER 10, 2024

Leverage technology for deeper insights Advancements in data analytics, machine learning and AI provide new ways to reanalyze market research. Use these technologies to understand your market, spot emerging trends and anticipate changes. These tools: Reveal complex patterns and correlations not visible with traditional methods.

Technology 112

Technology Technology Price Campaign 112

Martech

AUGUST 22, 2024

That’s the goal of Osmo, a startup using artificial intelligence technology to help computers “generate smells like we generate images and sounds,” according to the company’s website. Intero Digital’s Intero Insight Engine is an “inspiration and action platform.” Can your AI smell better?

E-commerce 115

E-commerce Healthcare Campaign Technology 115

Search Engine Land

AUGUST 1, 2024

In the evolving world of SEO , staying ahead means adapting to new technologies like Google’s AI Overviews and OpenAI’s ChatGPT. This article explores how these tools function, offers strategies for optimizing your site today and anticipates future changes in search engine technology and user behavior.

CTR 88

CTR Click Through Rate Engineering Legal 88

Martech

AUGUST 5, 2024

I am the first generative AI chatbot for marketing technology professionals. SEO and SEM: Optimize your website and content for search engines to attract organic traffic. Use SEO best practices to improve visibility in search engines. I am trained with MarTech content. Here’s something somebody asked me!

B2B 117

B2B A/B testing Lead generation Objectives and Key Results 117

Heinz Marketing

JULY 19, 2024

As we work to adapt their strategies to the ever-changing market, one key decision that is becoming more common is whether to leverage AI technologies or partner with a specialized agency to achieve their goals. SEO Agencies : Optimize content and website performance for search engines. Want to learn more about working with an agency?

Strategize 114

Strategize B2B Lead generation Objectives and Key Results 114

Martech

DECEMBER 20, 2024

Enhancements to the Atlas Reasoning Engine. Enhanced Atlas Reasoning Engine The Atlas Reasoning Engine has been improved with advanced reasoning and retrieval augmented generation (RAG) so agents can handle more complex, multistep questions and provide more accurate and precise answers. The ability to deploy Agentforce in Slack.

CRM 104

CRM Engineering Clients Trust 104

Search Engine Land

JULY 17, 2024

Men earn an average of 36% more than women in search marketing in 2024, according to a new Search Engine Land survey. However, Search Engine Land’s 2024 Salary and Career Survey indicates that isn’t happening. The 2024 Search Engine Land Salary and Career Survey was conducted between December and February.

Territory 89

Territory Promote Engineering Technology 89

SaaStr

FEBRUARY 3, 2025

But watch out – this is a major undertaking that touches product, engineering, sales, and finance. They came to SaaStr Annual to share what theyve learned about making the move to go more enterprise actually work. Thinking enterprise is just a go-to-market play. It’s not.

Hospitality 111

Hospitality Price Manufacturing Engineering 111

Search Engine Land

FEBRUARY 9, 2024

The debate around whether TikTok should be considered a search engine continues to divide the SEO community. Let’s explore why users aren’t interested in our jargon-fuelled definitions and why they treat TikTok as a search engine. However, the concept of what constitutes a search engine is evolving rapidly.

Engineering 121

Engineering Meeting Presentation User Experience 121