SaaStr

JANUARY 26, 2025

Their patented TwAP technology that lets customers opt-in with a single click, automatically opening their messages app with a pre-composed text. Turn Your Customers Into Your Marketing Engine The second breakthrough was making customer success the core growth engine. The result? Black Friday playbook) 3.

Education 105

Education Legal Promote Growth 105

Salesforce

MARCH 6, 2025

Artificial intelligence (AI) is transforming customer interactions, but success isnt just about technology its about the people behind it. This support could be access to clear and accurate answers or a streamlined process to connect with support engineers. This role can be handled by an admin or a dedicated AI engineer.

UX 93

UX Engineering Start-ups User Experience 93

SaaStr

FEBRUARY 2, 2025

This change is driven by advances in AI technology and changing customer expectations. For example, Owner.com operates with a notably flat structure, maintaining a ratio of one product manager to sixteen engineers. Technology Stack Decisions The panelists emphasized the importance of maintaining flexibility in AI implementation.

Negotiate 89

Negotiate Price Legal Engineering 89

Search Engine Land

AUGUST 19, 2024

The evolution of video production and creation for advertisers To create such impactful, fast-moving change, a collection of advancements is needed: Technology needs to move quickly. In advertising, the engine does not move without advertisers willing to spend dollars to reach consumers.

User Experience 102

User Experience Technology Technology Product 102

Hubspot

SEPTEMBER 3, 2020

In a world where folks have more than a billion websites they can potentially land on, you need to make sure yours is designed for usability , how easy your website is to use, and user experience (UX) , how enjoyable it is to interact with your website. User-Centricity. In the tech world, this is known as responsive design.

User Experience 101

User Experience UX Price Cross-sell 101

Hubspot

JUNE 8, 2015

The more technology advances, the more it's integrated into our daily lives. As we continue down these innovative pathways, we’ll continue to see technology become more important to our day-to-day living. What Is an Omni-Channel User Experience? 7 Companies With Inspiring Omni-Channel Experiences.

User Experience 78

User Experience Appointment Strategic planning Entertainment 78

Search Engine Land

FEBRUARY 9, 2024

The debate around whether TikTok should be considered a search engine continues to divide the SEO community. But here’s the thing – users don’t care about definitions or technicalities. Let’s explore why users aren’t interested in our jargon-fuelled definitions and why they treat TikTok as a search engine.

Engineering 121

Engineering Meeting Presentation User Experience 121

Martech

JULY 10, 2024

Apparently somebody at Gartner has been following me, because this sounds like something I might have said: “Choose technologies and resources based on key use cases that solve business problems, rather than attempt to achieve a 360-degree view of the customer for its own sake.” Gartner Exactly! Personalization to the individual is required.

Closing 68

Closing Customer Relationship Management Relationship Management Technology 68

Search Engine Land

SEPTEMBER 11, 2024

Applying the theory of constraints In systems engineering, a few key constraints often create the biggest bottlenecks. This insight suggests that while speed improvements could enhance overall user experience, they may only marginally improve traffic. Solving one or two major issues usually drives the most significant results.

High impact 106

High impact Objectives and Key Results Clients Education 106

Martech

FEBRUARY 24, 2025

A new wave of AI-driven agents promises to upend this, offering a more streamlined and efficient approach to marketing technology. This stems from large vendors acquiring smaller companies with disparate technologies. Organizational change: Transitioning to a new model demands more than technological shifts.

Objectives and Key Results 93

Objectives and Key Results Government Technology Technology 93

Salesforce

FEBRUARY 22, 2023

This trend has accelerated as business units gain influence over the technology they use, and are empowered to more quickly implement technology that serves their and their customer’s specific needs. What you should do More than ever, technology investments must drive specific business outcomes. trillion this year.

Technology 89

Technology Technology User Experience Finance 89

Hubspot

AUGUST 28, 2015

However, rapidly changing technology can make your website feel old and outdated. Search Engines typically give headings more weight over other content, so choosing the right heading and making it stand out can significantly improve your search ability. Our technologies have advanced to meet our needs to be mobile.

User Experience 78

User Experience Real Estate Follow-up Trust 78

Search Engine Land

AUGUST 18, 2023

As the usage of generative AI applications soars and search engines integrate AI into the SERP results, a fresh content battleground has emerged. Consequently, content optimization is evolving, shaped by the dynamic interplay between people, processes, and technology. This process is becoming less linear and more fluid.

Technology 90

Technology Technology Process Objectives and Key Results 90

Search Engine Land

SEPTEMBER 17, 2024

Discovering video content in the era of social search The way users discover and interact with video content on social media platforms, with social search at the core, has already evolved the way users interact with social content. This means social search doesn’t rely on assuming the user’s intent.

Objectives and Key Results 87

Objectives and Key Results Click Through Rate A/B testing Education 87

Martech

OCTOBER 4, 2021

Neglecting your site’s search functionality can seriously hamper user experience and performance overall. Signals can get crossed fairly easily with so many people publishing content and developing site technologies, so everyone should work together to create a cohesive search experience. Prepare the marketing team.

A/B testing 131

A/B testing User Experience Engineering Campaign 131

Search Engine Land

FEBRUARY 7, 2024

The relationship between SEO and user experience (UX) is an important consideration in your digital strategy. On one hand, SEO is crucial for getting a website to gain visibility on search engines. On the other hand, neglecting user experience could undermine success even with good SEO.

UX 109

UX Strategize User Experience Engineering 109

Search Engine Land

JANUARY 8, 2024

As search engines increasingly leverage AI to anticipate user intent, we must completely rethink our strategies and balance human creativity and AI efficiency to stay ahead. Search evolution: Prioritizing intent over keywords The era of keyword stuffing is over, replaced by a focus on user intent. Enter AIO writers.

Objectives and Key Results 120

Objectives and Key Results Click Through Rate User Experience Engineering 120

Martech

JANUARY 13, 2022

New technologies and the 2020 pandemic have led to a “greater focus on the need to drive optimal digital experiences for our customers,” says Dunham. Until recently, this technology didn’t exist.”. Read next: What do SEO platforms do and how do they help marketers get found on search engines? SEO platforms: A snapshot.

Objectives and Key Results 144

Objectives and Key Results Education Strategize Engineering 144

Search Engine Land

OCTOBER 6, 2023

The rise of artificial intelligence (AI) and its integration into search engines is reshaping how businesses and consumers interact with digital platforms. This article will share specific steps to future-proof your customer experience across various channels and touchpoints. Semantic search and embracing entity-rich topical content.

UX 118

UX User Experience Engineering Government 118

SaaStr

NOVEMBER 26, 2024

Who is Eric Yuan | CEO of Zoom Eric Yuan joined WebEx as one of the first several software engineers. He was instrumental in developing the WebEx videoconferencing technology and eventually became Vice President of Engineering. billion, and Yuan continued with the company as their Corporate Vice President of Engineering.

Engineering 104

Engineering User Experience Launch Technology 104

Search Engine Land

OCTOBER 4, 2023

The retail giant is set to roll out upgraded generative AI capabilities that offer a more conversational, detailed, and personalized user experience in the US from January. He said: "Before e-commerce, the salesperson in the store was your search engine. Read the Amazon Ads blog to catch up on the company's latest news.

E-commerce 119

E-commerce User Experience Retail Engineering 119

Smarter With Gartner

AUGUST 26, 2021

High-performing software engineering teams deliver 53% better outcomes in employee experience and productivity compared with low-performing teams. Download now: 3 Key Goals for Software Engineering Leaders to Sustain Digital Momentum. Software engineering leaders must look elsewhere for opportunities to improve.

Engineering 62

Engineering Objectives and Key Results Government Promote 62

Search Engine Land

NOVEMBER 29, 2023

The tech giant was not able to disclose what the “new challenge” is or whether he would remain within the business, but did tell Search Engine Land that the decision was not related to the recent federal antitrust trial. We’re constantly launching improvements designed to make ads better for both advertisers and users.”

Price 121

Price Engineering Launch User Experience 121

Search Engine Land

SEPTEMBER 14, 2023

We all know poor-quality content can do more harm than good in the eyes of search engines and there are still so many unknowns surrounding content created by AI. How well does AI-generated content rank in the search engines? Could they be similar enough to be considered duplicate content by search engines? AI alone is not there.

User Experience 127

User Experience Legal Engineering Pitch 127

Martech

NOVEMBER 16, 2023

ChatGPT is great for a lot of things, but it won’t win you the search engine wars. The kickoff of the ChatGPT frenzy last year was Microsoft’s announcement it was adding the generative AI chatbot to its search engine Bing. This was seen as a direct challenge to Google’s domination of the search engine market. Confused yet?

Engineering 110

Engineering User Experience High impact Technology 110

Hubspot

JANUARY 4, 2021

Many businesses aim for their websites to rank highly in search engines, but it's a moving target. Google, for instance, updated its algorithm 3,234 times in 2018 to meet user needs (emphasizing the "optimization" part of SEO). By prioritizing the searcher's experience over the hierarchy of web pages, Google ensures satisfied users.

User Experience 101

User Experience Retail Engineering UX 101

Search Engine Land

NOVEMBER 9, 2023

Traditionally, SEO was primarily about keyword optimization and links and ranking well on search engines like Google and Bing. While these elements remain important, search engines today evaluate a much more complex set of ranking factors. The very definition of a search engine has evolved.

UX 105

UX User Experience Engineering CTR 105

Search Engine Land

SEPTEMBER 15, 2023

Competitor/landscape research: Look to competitors to determine how they are integrating AI technologies into their SEO and digital marketing processes. Whether the use case is backend or user-facing, a competitor who is already using the technology offers a glimpse into what looks to be pure hype versus what produces results.

Clients 130

Clients Objectives and Key Results Legal Engineering 130

Sales Pop!

JUNE 6, 2024

Singapore’s tech sector has long had its fingers in many pies, with businesses in the city-state taking a globally critical role in everything from petrochemicals and heavy industry to bioscience products and precision engineering. This gives tech innovators and investors a very real and lucrative problem to solve.

Finance 130

Finance Government Niche Technology 130

Martech

DECEMBER 6, 2023

With ~230 million users in the U.S. With an array of results-focused capabilities, CTV has turned television screens into powerful performance advertising engines that brands of today don’t have to go without. And though it may not be immediately evident, these technological advances are leading to a better experience for viewers, too.

User Experience 106

User Experience Sports Manufacturing Engineering 106

SaaStr

DECEMBER 1, 2024

He created a new category in work management by focusing on user experience, platform extensibility, and sustainable growth. For SaaS founders, monday.com’s playbook is required reading – especially if you’re going after established markets.

Strategic partnership 101

Strategic partnership User Experience Growth Strategize 101

ConversionXL

DECEMBER 4, 2014

User experience guru Jared Spool was talking about the dangers of radical redesigns already back in 2003, Louis Rosenfeld was ranting against it in 2002, and so on. You need to intelligently alternate between innovation and optimization, as both are required to design great user experiences. This happens to big sites too.

Conversion 124

Conversion User Experience A/B testing Launch 124

Search Engine Land

DECEMBER 7, 2023

The goal: Be the SGE result The full rollout of SGE is expected to have far-reaching implications on how searchers interact with search engines. 6 steps to future-proof your SERPs in 2024 As the digital landscape evolves with technologies like SGE, it is crucial to adapt your SEO and content strategies accordingly. See terms.

Niche 123

Niche User Experience Real Estate CTR 123

Smarter With Gartner

AUGUST 16, 2021

Once upon a time, software application engineering success was measured by whether the team delivered a solution “on time and on budget.” Software and application engineers are expected to deliver working solutions that offer a compelling user experience and contribute to business value. Chaos engineering.

UX 85

UX User Experience Appointment Engineering 85

Search Engine Land

DECEMBER 6, 2023

With ~230 million users in the U.S. With an array of results-focused capabilities, CTV has turned television screens into powerful performance advertising engines that brands of today don’t have to go without. And though it may not be immediately evident, these technological advances are leading to a better experience for viewers, too.

User Experience 100

User Experience Sports Manufacturing Engineering 100

SaaStr

FEBRUARY 22, 2023

Despite all the advancements in technology, creating a product with a great user experience remains challenging. Many companies believe excellent product design comes from hiring the best engineers and signing up for the latest software instead of building from the users’ perspectives.

Minimum Viable Product 117

Minimum Viable Product Product Drivers/motivators User Experience 117

SaaStr

DECEMBER 8, 2023

There are a bunch of unknowns, but it’s clear how much LLMs are democratizing technology. How Enterprises Are Adopting This Technology Zooming out at a technical level, public data is running out for all of what LLMs can take advantage of. Now, those ML engineers are becoming part of the core workflow.

GTM 123

GTM SQL X-functional Engineering 123