Search Engine Land

APRIL 16, 2023

Google is in the process of building an “all-new search engine” powered by its new A.I. based features to its current search engine under the project name Magi. The new Google search engine are still in its early stages, with no timeline for when it will be released.

Engineering 144

Engineering User Experience Technology Technology 144

Search Engine Land

AUGUST 12, 2024

Follow along and check off each step as you go to create content that both search engines and readers will love. Leaning too heavily on one or the other could impact your share of organic traffic, so a balanced approach is best for optimal search engine results. Here are some tips on writing for people and search engines.

Engineering 115

Engineering Trust Follow-up Niche 115

Salesforce

MARCH 6, 2025

This support could be access to clear and accurate answers or a streamlined process to connect with support engineers. To make that happen, we assembled a dedicated Agentforce team to focus on the customer experience while building on our existing programs and skills. This role can be handled by an admin or a dedicated AI engineer.

UX 103

UX Engineering Start-ups User Experience 103

Martech

OCTOBER 22, 2021

Search Engine Optimization remains the stalwart mainstay of digital marketing, with search driving around 50% of website traffic on average, according to an analysis of SimilarWeb data by Growth Badger. Links continue to be one of the most important external or “off-the-page” signals that can help a website rise in search engine rankings.

Engineering 139

Engineering User Experience Territory Follow-up 139

SaaStr

FEBRUARY 8, 2025

At Slack, they completely reimagined CS as a growth engine. The future belongs to companies that can turn customer success from a cost center into their primary growth engine. Why Traditional Customer Success Is Dead The old playbook of treating CS as your renewals team is officially obsolete.

Customers 109

Customers Government Contract Strategize 109

Search Engine Land

JANUARY 8, 2024

Below are some tried-and-true prompt engineering strategies we’ve uncovered to help you build your own prompts. These might include words like “content,” “backlinks,” “user experience,” reflecting common SEO factors. Prompt engineering is crucial in harnessing the full potential of LLMs.

Engineering 106

Engineering Legal Technique Objectives and Key Results 106

Search Engine Land

FEBRUARY 9, 2024

The debate around whether TikTok should be considered a search engine continues to divide the SEO community. But here’s the thing – users don’t care about definitions or technicalities. Let’s explore why users aren’t interested in our jargon-fuelled definitions and why they treat TikTok as a search engine.

Engineering 121

Engineering Meeting Presentation User Experience 121

Search Engine Land

SEPTEMBER 20, 2024

Ultimately, both are focused on increasing conversions from Google and other search engines, so it makes sense to bring these teams together for greater success. By doing so, you should experience an uptick in CTR and if you do this for your top pages, this could have a meaningful business impact.

CTR 108

CTR UX Campaign Drivers/motivators 108

SaaStr

JANUARY 26, 2025

Turn Your Customers Into Your Marketing Engine The second breakthrough was making customer success the core growth engine. The learning: When you solve a genuinely hard problem, you get three moats for free: Technical advantage through innovation Legal protection through patents Thought leadership in the space 2.

Education 107

Education Legal Promote Growth 107

Martech

OCTOBER 23, 2024

With over 75% of consumers more likely to consider buying products from brands that personalize (and an equal number of consumers who admit to becoming frustrated when they’re not greeted with a personalized experience), personalization strategies have never been more prescient. Well… 44% say complicated or fragmented data is a top challenge.

A/B testing 118

A/B testing Engineering Campaign Start-ups 118

SaaStr

FEBRUARY 8, 2025

The Three Types of Context Your AI Needs Your AI agent needs access to: Team documents & engineering specs (the “how it works” knowledge) Systems of record like CRM (the structured data) Unstructured info from Slack, Zoom, etc. That’s the difference between a toy and a real product.

Product 99

Product User Experience CRM Engineering 99

Search Engine Land

AUGUST 19, 2024

In advertising, the engine does not move without advertisers willing to spend dollars to reach consumers. From my experience with hundreds of brands, platforms differ in user experience regardless of identical creative, highlighting the importance of creative and platform variation.

User Experience 102

User Experience Technology Technology Product 102

SaaStr

FEBRUARY 2, 2025

For example, Owner.com operates with a notably flat structure, maintaining a ratio of one product manager to sixteen engineers. Engineers are empowered to make technical decisions and write their own product requirement documents, functioning essentially as “mini-founders” within the organization.

Negotiate 90

Negotiate Price Legal Engineering 90

Search Engine Land

JULY 19, 2024

However, these LLMs can sometimes provide outdated or irrelevant information, which underscores why search engines prioritize the freshness of content. Experience User experience matters. Strategies like personalization, A/B testing, heatmaps, and CRO play a huge role in future-proofing your digital experience.

Market share 100

Market share Real Estate A/B testing CTR 100

Search Engine Land

SEPTEMBER 9, 2024

Creating challenges and competitions Challenges and competitions add an element of excitement and friendly rivalry to user experiences. For instance, Spotify’s community forum allows users to talk about music they love, share new artists and discuss playlists centered around their music streaming platform.

Technique 84

Technique Drivers/motivators Referrals User Experience 84

Search Engine Land

SEPTEMBER 19, 2024

They indicate how your website performs and how search engines like Google view and rank your website. Understanding HTTP status codes When a browser or search engine bot (aka a “client”) encounters your website, the server responds with an HTTP status code, each with its own special meaning.

Engineering 97

Engineering Clients Legal Negotiate 97

Search Engine Land

SEPTEMBER 11, 2024

Applying the theory of constraints In systems engineering, a few key constraints often create the biggest bottlenecks. This insight suggests that while speed improvements could enhance overall user experience, they may only marginally improve traffic. Solving one or two major issues usually drives the most significant results.

High impact 106

High impact Objectives and Key Results Clients Education 106

Sales Pop!

JUNE 2, 2023

The fact is, images are one of the most important components of search engine optimization (SEO). They can help your site rank higher in search results, deliver a message to visitors, and boost user engagement. Optimizing your image means making your photos appeal to the search engine crawlers and your target audience as well.

User Experience 185

User Experience Engineering UX Conversion 185

Veloxy

JUNE 4, 2024

If they have a question about technical specifications, invite a product manager or engineer to the correspondence. Empowering all users to take an active role in improving their adoption and the adoption of the company is a much better approach. One way to achieve this is by inviting other personnel resources into the sales process.

Objectives and Key Results 245

Objectives and Key Results User Experience Contact Trust 245

Search Engine Land

MAY 15, 2023

Slow, cruddy hosting creates a poor user experience and ultimately creates a site that Google is not so keen to show in the search results. Crawling and accessibility The first step is ensuring a search engine can crawl your site and understand what it is that you do (and where you do it). It is not very good.

Engineering 98

Engineering Click Through Rate Follow-up Service 98

ConversionXL

JULY 22, 2021

User experience (UX) tends to be thought of more as a design issue rather than an SEO one. Identifying and merging content targeting the same or similar keywords; Removing duplicate content that dilutes importance, and; Improving metadata so that users see what they’re looking for in search engine results pages (SERPs).

User Experience 162

User Experience UX CTR Engineering 162

Martech

OCTOBER 1, 2024

As a digital experience platform , Optimizely’s leading offerings are a set of tools to create those experiences, including a CMS , as well as product and content recommendation engines. It also offers experimentation capabilities allowing users to test many variations on website placements, CTAs, etc.

Launch 61

Launch User Experience Engineering Follow-up 61

Salesforce

SEPTEMBER 10, 2024

AI-driven search engines will favor content that thoroughly addresses user questions and concerns. It also means product pages will become more common as the next step after a shopper engages with a search engine. Why is this shift to conversational designs so important when it comes to search engine results pages (SERPs)?

Product 69

Product Engineering User Experience Conversion 69

Martech

JULY 10, 2024

Digital Experience Platforms (DXPs) integrate and manage customer interactions across various channels to enhance user experience. You want to build customer journey maps that span several activation engines. They help marketers and others collect customer data to create better marketing campaigns and user experiences.

Closing 71

Closing Customer Relationship Management Relationship Management Technology 71

Search Engine Land

JULY 8, 2024

It’s engineered to withstand zombie pages, panda claws and even penguin attacks, so it’s exactly what you need when the SEO industry gets dicey. Page Experience The Page Experience report in Google Search Console provides a glimpse of how user experience is on your website. What does Google Search Console do?

CTR 106

CTR User Experience UX Launch 106

Search Engine Land

SEPTEMBER 17, 2024

Discovering video content in the era of social search The way users discover and interact with video content on social media platforms, with social search at the core, has already evolved the way users interact with social content. This means social search doesn’t rely on assuming the user’s intent.

Objectives and Key Results 87

Objectives and Key Results Click Through Rate A/B testing Education 87

Search Engine Land

AUGUST 6, 2024

Page quality remains the same The most common misconception is that push notifications clutter the page with irrelevant content and links, causing search engines to consider the content less valuable and hurt organic search rankings. They are not part of your page experience. In reality, this is a myth.

Growth 85

Growth CTR UX Click Through Rate 85

Search Engine Land

NOVEMBER 21, 2021

Google has rolled out a new look for Google Search Console aimed at improving accessibility and user experience. Please visit Search Engine Land for the full article.

User Experience 137

User Experience Engineering 137

Search Engine Land

SEPTEMBER 6, 2023

Many website owners publish content without a cohesive internal linking or content organization strategy, confusing visitors and search engines. This disorganized approach hampers the user experience and makes it difficult for search engines to understand and index the content. But there’s a solution.

CTR 133

CTR User Experience Engineering Strategize 133

Search Engine Land

FEBRUARY 7, 2024

The relationship between SEO and user experience (UX) is an important consideration in your digital strategy. On one hand, SEO is crucial for getting a website to gain visibility on search engines. On the other hand, neglecting user experience could undermine success even with good SEO.

UX 109

UX Strategize User Experience Engineering 109

Search Engine Land

SEPTEMBER 27, 2023

Moving forward, you will need to use GA4 to conduct A/B testing and optimize your website or app’s user experience. The search engine therefore decided to invest in solutions that will be more effective for customers instead. Be sure to download it from the Optimize user interface before September 30. Why we care.

A/B testing 112

A/B testing User Experience Engineering Launch 112

Search Engine Land

MARCH 4, 2024

A/B testing can be a great tool for enhancing website functionality, user experience and conversions. Navigating the technical challenges Impact on page speed and user experience Page speed is a vital concern for both user experience and SEO.

A/B testing 114

A/B testing UX User Experience Engineering 114

Martech

NOVEMBER 13, 2024

Managed hosts provide a home for your website with a backend fine-tuned for higher search rankings, boosted visitor retention and an exceptional user experience. Its clean code and logical architecture mean search engines can easily crawl, understand and index your site. What is managed WordPress hosting?

User Experience 66

User Experience Territory Legal Negotiate 66

Search Engine Land

OCTOBER 6, 2023

The rise of artificial intelligence (AI) and its integration into search engines is reshaping how businesses and consumers interact with digital platforms. This article will share specific steps to future-proof your customer experience across various channels and touchpoints. Semantic search and embracing entity-rich topical content.

UX 118

UX User Experience Engineering Government 118

Search Engine Land

JANUARY 29, 2024

It includes optimizations made directly to the elements of a webpage to improve rankings in search engines and provide a better user experience. Understanding on-page SEO On-page SEO is about improving the different parts of a webpage so that both people and search engines can easily figure out what the page is about.

User Experience 113

User Experience Engineering Follow-up Technique 113

Search Engine Land

APRIL 26, 2024

As a reminder, on March 5th we launched a number of meaningful enhancements to our core systems, as well as several updates to our spam policies, to reduce content created for search engines on Search. In short, write helpful content for people and not to rank in search engines. 45% reduction.

Engineering 144

Engineering User Experience Launch Start-ups 144

Search Engine Land

OCTOBER 24, 2023

It could also be bad for users who are already complaining about the quality of Google Search results, potentially leading to negative user experiences. But she also didn’t call it a bug: “We’re regularly experimenting and don’t have anything more to share at this point.” SUBSCRIBE See terms.

Real Estate 139

Real Estate User Experience Engineering Process 139