Search Engine Land

AUGUST 23, 2024

Marketing teams don’t understand it due to jargon like server codes and meta tags, while engineering teams don’t prioritize it because the website functions fine and their QA tests pass. And without a future benchmark, engineering teams may resist prioritizing your requests, unsure of when they’ve done “enough.”

X-functional 67

X-functional Objectives and Key Results Engineering High impact 67

Sales Hacker

AUGUST 7, 2024

Should your sales engineers also implement the software? to be the sales engineer during the sales process and then stayed on with customer post sale to manage the implementation process. CDPs can be technically complex pieces of software, with deep and lengthy sales cycles and cross functional implementations.

Go To Market 124

Go To Market X-functional Engineering Cross-sell 124

SaaStr

FEBRUARY 12, 2021

.” “Or we’ll try to hack the functionality using a product we already have.” ” You’ll hear somewhere between a little and a lot of this until (x) you have a very well established brand and (y) an extremely feature rich product. No doubt in the early days it’s sort of true. Not like you can.

X-functional 138

X-functional Engineering Follow-up Prospecting 138

Search Engine Land

FEBRUARY 29, 2024

However, key details such as the official name, functionality, influence on auction dynamics, and effect on metrics are yet to be released. She wrote on X : “It’s beyond crazy what’s happening in the LSA world right now. The lack of information surrounding the new ad format has drawn criticism from advertisers.

X-functional 124

X-functional Engineering Launch Clients 124

Partners in Excellence

JULY 15, 2015

Each of these things impact the buying formula Jeff establishes: CD x CF > C + F (If you want to know what it means, read Jeff’s article ). So what drives the CIO in making the decision is different than those in the finance function. For the Controller: CD CTLR x FP CTLR > C CTLR + F CTLR.

B2B 111

B2B X-functional Finance Drivers/motivators 111

Search Engine Land

APRIL 7, 2023

where it’s relatively weak (and a simple Excel function would work better). ” If you’re looking to use ChatGPT for functions like content creation or keyword research, it’ll become apparent very quickly that the tool was not designed to be an SEO solution (even if it can be helpful with SEO functions). .”

X-functional 113

X-functional Engineering Conversion Product 113

Search Engine Land

MARCH 11, 2024

The company confirmed to Search Engine Land that it is giving more advertises access to Copilot as it continues to collect data, test, optimize, and work towards a general availability. He reported seeing the tool within Bing Ads and shared a screenshot on X : What is Copilot? First spotted. How it works. Why we care.

X-functional 119

X-functional Retail Represent Campaign 119

SaaStr

JULY 20, 2024

So, as you’re considering hiring your VP of Sales or Engineering, find a great executive recruiter to work with and eat the bill. Aligning and Scaling the GTM Engine One of the core functions when hiring talent is engineering, product, and design. Scale the GTM engine. How do you do that? Why did they do this?

GTM 119

GTM X-functional Engineering Launch 119

Search Engine Land

AUGUST 16, 2023

X (Twitter) has paywalled XPro (TweetDeck) for both brand and personal accounts. I get that X is trying to increase its revenue, but putting a historically free tool that really enhanced the Twitter user experience behind a paid subscription is disappointing.” Why we care. Disappointing. ” Final nail in the coffin.

X-functional 85

X-functional User Experience Engineering Service 85

SaaStr

DECEMBER 28, 2022

Roughly, once you (x) have an established brand, and (y) have a marketing engine that is working, and (z) most importantly, once demand gen has finally become somewhat routine … you’ll need a CMO. Or maybe 12-24 months after you have the core marketing functions all built out, and working.

X-functional 27

X-functional Growth Follow-up Strategize 27

Martech

MARCH 12, 2024

The expansion was first reported by Google Ads expert Thomas Eccel, who spotted the tool within Bing Ads and shared a screenshot on X : What is Copilot? This functionality should also be more efficient than stand-alone generative AI tools because it’s baked-in to the Microsoft Advertising Platform. First spotted. Why we care.

X-functional 105

X-functional Campaign Engineering Product 105

Search Engine Land

OCTOBER 4, 2023

Changes can be subtle, like moving functions around in the online user interface. Search Engine Land prides itself on sharing the news as it breaks. The blogs for the major search engines are also important reading for new feature announcements and other important updates. Search Engine Land has its own newsletter.

X-functional 96

X-functional Retail Engineering Follow-up 96

Martech

MARCH 5, 2024

Meta spokesman Andy Stone posted on X/Twitter: “We’re aware people are having trouble accessing our services. Our engineering teams are aware and are actively looking to resolve the issue as quickly as possible.” Eastern, Meta’s Business Suite Status site showed everything but inbox functions were back to normal.

X-functional 108

X-functional Engineering Service Process 108

Search Engine Land

SEPTEMBER 26, 2023

self.output_layer = Linear(d_model, vocab_size) def forward(self, x): # Convert words to vectors, as above x = self.embedding(x) # Add position information, as above x = self.positional_encoding(x) # Pass through each transformer layer # What this is : Sending our data through each floor of our multi-story building. #

X-functional 103

X-functional Networking Gaming Represent 103

Search Engine Land

JANUARY 25, 2024

While the affected accounts will experience a different layout, structure and design, it’s important to note that there have been no changes in functionality to any tools or features. Google Ads has rolled out an updated UI to a small number of accounts. First spotted.

X-functional 111

X-functional Campaign Engineering Process 111

Salesforce

DECEMBER 20, 2024

Ask whether you need a turn-taking step Typically, an interaction might be quick like the following: User: Show me X / Summarize X Agentforce: Thinking… Agentforce: Here are your results or summary However, turn-taking is needed if the input were something like summarize Acme opportunity.

X-functional 52

X-functional Customers UX Service 52

Partners in Excellence

APRIL 4, 2013

” There may be functional levels of insight, “Manufacturing/Engineering/Finance/HR/Sales/Marketing (pick one) executives are seeing these issues as critical to the performance of their organizations in the next 18 months. We can show you how to reduce it by Z%, saving $A millions this fiscal year and $Z millions next year.”

X-functional 113

X-functional Manufacturing Drivers/motivators Finance 113

Search Engine Land

OCTOBER 20, 2023

stores with free wifi in X area, hotels that allow dogs in Y area, etc.), X vs. Y Even if you’re not an affiliate or product review site, “X vs. Y” content comparing products or software where you have a database of information is a good candidate for generating a page type programmatically. SUBSCRIBE See terms.

X-functional 115

X-functional Entertainment Gaming B2B 115

Search Engine Land

FEBRUARY 24, 2023

Prompt engineer is even now a job: Wow – Anthropic (Google's latest $300M AI investment) is hiring a "Prompt Engineer" for $250k-$335k/yr + equity No CS degree required, just have "at least basic programming and QA skills" Wild times. Let’s see how that impacts things here: These seem pretty good again!

X-functional 104

X-functional Niche Engineering Start-ups 104

Search Engine Land

OCTOBER 28, 2022

do X, doesn’t mean X will work for Bob’s Hardware or Bob’s Finance Co. We often get so bogged down in the minutia of various SEO tasks that we miss the big picture of what’s going on between the website, the search engines, the potential visitors, and the business the website represents. ” 11.

UX 124

UX X-functional Angle B2C 124

Search Engine Land

FEBRUARY 5, 2024

I will note, as others pointed out on X, that if your site isn’t accessible, it is less likely people will link to it or click on it in the future, so that can potentially affect your SEO rankings. The main issue here is our mental model of how search engines work. I’m just saying search engines aren’t stuck to relying on the markup.

X-functional 120

X-functional Engineering Technique Start-ups 120

Hubspot

DECEMBER 20, 2019

Now think about whether you've provided the functionality so your own webpages are ready for a global audience. The name for this attribute is called language tagging, and it's an SEO tag you can use to make sure search engines know what language your content is in. The tag is: rel="alternate" hreflang="x".

X-functional 101

X-functional Territory Engineering User Experience 101

Martech

AUGUST 28, 2023

Martech is cross-functional by definition. For martech to be successful, you need cross-functional alignment and support for the solution. From the moment you identify a capability gap in your platforms, reach out to your cross-functional partners. Do you have a forum to get support from X. IT/engineering.

X-functional 98

X-functional Angle Government Education 98

Search Engine Land

OCTOBER 2, 2023

Keyboard navigation Keyboard navigation aims to ensure all page functionality is accessible via the keyboard. If a website is not fully crawlable, these tools and services might not function properly, making it difficult for individuals with impairments to utilize a website. For accessibility, video captions and transcripts are vital.

X-functional 128

X-functional Engineering Angle User Experience 128

SaaStr

AUGUST 26, 2024

They’ll explore strategies for using customer success not just as a support function but as a powerful engine for revenue growth. In this session, Notion’s CRO, Erica Anderson, and GitHub’s VP of Customer Success, Abbas Haider Ali, discuss how customer success teams can take a proactive approach to drive sales.

Networking 117

Networking GTM X-functional Finance 117

Hubspot

APRIL 2, 2018

I’ve CC’d our lead engineer to speak to your concerns.”. We’d already agreed on X price. If we can come down to X price, would you sign today?”. You might be interested in our newest Feature X. ". I’ve CC’d our lead engineer to speak to your concerns.”. We’d already agreed on X price. We’ve all been there.

Prospecting 101

Prospecting X-functional Contract Cross-sell 101

Search Engine Land

DECEMBER 28, 2023

Google antitrust trial Google spent 10 weeks on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. In September, the search engine was taken to court by the U.S. That’s just not what we do.” In the UK, publishers sued Google for $4.2 billion in lost ad revenue.

X-functional 116

X-functional Retail Launch Non-Profits 116

Martech

OCTOBER 20, 2022

The explosive growth happening within marketing operations can be attributed to the fact that, as a function, it is what “keeps the trains running” for marketing technology teams, according to Brinker. With this in mind, he arranged the four marketing technologist roles along an X and Y axis.

X-functional 101

X-functional Objectives and Key Results Technology Technology 101

Sales Hacker

MARCH 25, 2025

And it’s usually like a very detailed sort of Google doc, here’s the login for X. And so if you need 3000 people to perform a function today, maybe in the future, it’s a thousand or 500. You could build some of these pretty quickly with agents and come in and be like, okay, you’re using X, Y, Z company.

GTM 70

GTM X-functional Start-ups Relationship building 70

SaaStr

OCTOBER 3, 2023

Finding product market fit Moving from SMB to Enterprise or vice versa Achieving Enterprise repeatability Strategic expansion Borland has experienced all four stages at three different companies and knows what teams and functions look like for each stage of growth. The journey covers three stages.

B2B 116

B2B GTM Objectives and Key Results Sell 116

SaaStr

FEBRUARY 11, 2021

Getting feature gaps filled with Product and Engineering. And you want to get to $2m in ARR in the next X months. Do you work with sales engineers and sales support? no guaranteed bonus for X months until you scale). Basically, we paid our VP Sales X% of every single dollar after we hit the plan for the year out.

X-functional 145

X-functional Quota Sales Up-sell 145

SaaStr

DECEMBER 8, 2023

A Merger of Two Personas — Software Engineer and ML Engineers Ten years ago, your data stack involved systems that produced data. Now, those ML engineers are becoming part of the core workflow. You need a strong point of view on how your product will save x company money or solve their pains.

GTM 123

GTM SQL X-functional Engineering 123

Salesforce

JANUARY 22, 2024

It will affect vocations such as customer operations, marketing and sales, software engineering, and research and development. For example, high-paying roles like prompt engineer — essentially, a master of the art of crafting prompts for GPT interfaces — and AI product manager are currently trending on popular job search sites.

Healthcare 121

Healthcare X-functional Engineering Technology 121

Hubspot

JUNE 13, 2018

Explicit needs are specific features or functions. Do you have a strategy in place for X? Who’s responsible for X? What happens if you’re not successful with X? Has a problem with X ever negatively impacted your KPIs? Would X make it simpler to achieve [positive event]? How do you do X? The results?

Sell 101

Sell X-functional Objectives and Key Results Up-sell 101

Sales Hacker

MARCH 4, 2025

Was there any time, whether it was Asana or Calendly where, you know, you had some of this sort of like enterprise demand, they wanted teams, they wanted this functionality, but the PLG is still working so well that you’re like, Oh, maybe we don’t want to, um, divert too many resources. And so, uh, and function basically function.

GTM 77

GTM X-functional Start-ups Campaign 77

SalesPop

MARCH 12, 2021

The most stellar example is in the category of search engines. At the turn of the century, AltaVista was the far-and-away search-engine leader. AltaVista didn’t continue to innovate, though, and almost overnight Google overtook them and has been the search engine giant ever since. Today nobody is using BlackBerry.

Account management 98

Account management X-functional Pipeline CRM 98

ConversionXL

DECEMBER 7, 2016

Nowadays nearly every online shop utilizes some sort of product recommendation engine, which is no wonder, as these systems, if set up and configured properly can significantly boost revenues, CTRs, conversions, and other important metrics. What is a recommendation engine, exactly? How Recommendation Engines Benefit Sites.

UX 115

UX Technique Conversion Product 115