article thumbnail

How Sony Interactive Entertainment built a winning marketing data strategy

Martech

Loretta Shen, Director of Product Marketing at Salesforce, introduced Kana Roberts, Senior Manager of MarTech Measurement and Analytics at Sony Interactive Entertainment, at our recent MarTech conference. “At Sony Interactive Entertainment we were obviously working very diligently for the highly anticipated PS5 launch.”

article thumbnail

Here’s How Automation Drives Growth for Media and Entertainment Companies

Salesforce

Automation is a huge buzzword in the media and entertainment industry these days, for good reason: media and entertainment companies use it to fuel growth while keeping customers happy. Our out-of-the-box automation templates are made for the media and entertainment industry, and can help your teams become more efficient.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Human-AI Synergy in Media & Entertainment: The Next Frontier of Personalization

Salesforce

Investment in new technology is the future in the media and entertainment industry, especially considering the swirl of always-escalating customer expectations. That was made abundantly clear in Saleforce’s recent Media & Entertainment Industry Data and AI Trends report. An AI strategy can encompass a vast range of applications.

article thumbnail

Blue Ocean vs. Red Ocean & the Impact on Your Ability to Win Deals

Iannarino

One of the more popular examples is Cirque du Soleil, which offers a one-of-a-kind entertainment experience. Blue ocean strategy occurs when a company creates a product or service that has no real sales competition.

article thumbnail

10 Creative Non Financial Ways to Motivate your Sales Team

Veloxy

6: Entertainment and Activities. One great incentive that a lot of sales reps love is entertainment. You could offer tickets to a big game, front row seats to a cool concert, or even a romantic dinner for two as entertainment-based rewards. Do that and you’ll have built yourself a loyal and motivated work force.

article thumbnail

An Easy Guide On Using FB Ads To Blow Up Your Podcast

ClickFunnels

Entertain – Although the traditional radio may be a dying medium, consider that customers have been listening to their entertainment for decades on end. Podcasts listeners may seek you out for information, but they’ll stick around if you prove to be entertaining with a unique voice and perspective on your industry.

article thumbnail

The Best Online Sales Training Ever

A Sales Guy

Our goal was to make Gap Selling Online Training fun, engaging, powerful and entertaining. Each participants journey is there own as the training adjusts and offers different experiences based on each salespersons own experiences and engagement. And I think we did that.