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Pinterest launches cooking series with shoppable experience

Search Engine Land

Pinterest is launching its first-ever streaming show with an actionable and shoppable experience. Inspired by Pinterest trends, Deliciously Entertaining is a six part cooking series that will premiere on the Tastemade streaming channel on February 23. That’s exactly what Deliciously Entertaining will encourage viewers to do.”

Launch 123
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Reports: Perplexity ads to launch in Q4

Search Engine Land

AI search engine Perplexity is expected to launch ads in Q4 in “15 key categories.” Here are some categories where Perplexity ads will appear: Arts and entertainment. ” Ad categories. Food and beverage Health. Technology.

Launch 104
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How Sony Interactive Entertainment built a winning marketing data strategy

Martech

Loretta Shen, Director of Product Marketing at Salesforce, introduced Kana Roberts, Senior Manager of MarTech Measurement and Analytics at Sony Interactive Entertainment, at our recent MarTech conference. “At Sony Interactive Entertainment we were obviously working very diligently for the highly anticipated PS5 launch.”

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NBCUniversal launches comprehensive NBCUnified platform

Martech

At CES, NBCUniversal announced the launch of NBCUnified, a first-party identity platform that pulls together consumer data from across the company’s wide-ranging touchpoints, including premium video content, e-commerce, sports, subscriptions and theme parks. Why we care.

Launch 112
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IHeartMedia launches metaverse hub iHeartLand in Fortnite

Martech

Our goal is to meet audiences where they are — delivering innovative, incredible programming to constantly challenge ourselves to take entertainment to the next level,” said Conal Byrne, CEO of the iHeartMedia Digital Audio Group, in a company statement. Interacting with audiences. State Farm Park in iHeartLand. Image: IHeartMedia.

Launch 121
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Walmart launches Roblox metaverse experiences

Martech

Walmart’s virtual hubs on the site will invite users to explore, play virtual games, listen to music and see other entertainment, as well as collect virtual merchandise, known as “verch.”. The post Walmart launches Roblox metaverse experiences appeared first on MarTech. Why we care. The game mechanics unlock tokens for virtual goods.

Launch 112
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Perion launches cookieless identity solution

Martech

It identifies similarities between users and creates groups which are fluid with users continually moving between them (an example of a group would be consumers in New York who are reading entertainment content on an iPhone on a Saturday morning).SORT The post Perion launches cookieless identity solution appeared first on MarTech.

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