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Content marketing and SEO: Creating an integrated SEO plan

Search Engine Land

Defining marketing’s present and future Typically, content created and promoted will help the reader in some way and, in some instances, it will be purely for entertainment. Red Bull does a great job with entertaining content marketing by aligning themselves with lots of high-octane sports. Create great content: Think strategically.

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Top 5 paid search B2B lead gen strategies for 2024

Search Engine Land

B2B lead generation through paid search is constantly evolving. Successful B2B lead generation campaigns will prioritize hyper-personalization, delivering customized content across various channels, including email, social media and PPC. Today’s effective PPC strategies differ from previous years.

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How to develop a paid search strategy

Search Engine Land

The path to earning it varies between ecommerce and lead generation, so your strategy should reflect those differences. For ecommerce businesses, the objective is to generate sales directly through purchase checkouts. Here, success isn’t just about the volume of leads but their quality. Not all revenue is the same.

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Programmatic’s ad targeting and optimization comes to digital out-of-home

Martech

Interest-based segmentation: Segments are based on individual interests, such as sports, technology, fashion, entertainment, etc. Strategic ad placement: Position your ads in locations where your target audience frequents. You can use location data and traffic patterns to identify these strategic locations.

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How AI can help address the marketing ops talent shortage

Martech

The situation has put a strain on management resources and forced a lot of seasoned marketers back to completing entry-level tasks, especially in areas like content production — rather than strategic planning or performance optimization. And should we entertain that? “The ideal MOps team is structured like a pyramid.

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B2C marketing automation: The tools, tactics and prerequisites for success

Martech

B2B success might be measured by lead generation, qualified leads passed to sales and, ultimately, revenue. This could include informative blog posts, product descriptions, eye-catching visuals or entertaining videos tailored to specific audience segments. Dig deeper: What is B2C marketing? Content Calendar.

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What is short-form content? Your guide to when and how to use it

Search Engine Land

Marketers also report that, compared to other video formats, short videos have the highest ROI in terms of engagement and lead generation. Tell them immediately, either in your written introduction in a blog post; or with a text overlay, a quick explanation, or a strategic shot in your video. The post What is short-form content?