Entertainment Niche Objectives and Key Results Territory 
Search Engine Land
OCTOBER 4, 2022
Search data is not only a key input into content and advertising strategies, but also it provides valuable insight into the mindset of high-value audiences (HVAs). For example, the following search engines attract the largest share of searches within their primary region: Baidu in China ( 66% market share ). Brave Search.
ConversionXL
NOVEMBER 28, 2022
TikTok is an entertainment platform. Here’s one of those ads with @dreaknowsbest : Compare that to one of Drea’s organic TikToks: Both share the same aesthetic and are entertainment-focused. JungleTopp estimates that with 65% of your original Facebook Ads budget, you can get similar results on TikTok. This helped HP earn 4.7
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Heinz Marketing
AUGUST 28, 2023
By Carly Bauer , Marketing Coordinator at Heinz Marketing As marketing professionals, we are constantly bombarded with a myriad of tools, platforms, and channels promising to deliver exceptional results. Consider your strategy as the map to navigate uncharted or challenging territory. This helps you refine your own audience targeting.
The Lost Book of Sales
JULY 12, 2021
Two key points for now: Because of these incompatibilities, early adopters do not make good references for the early majority. Nonetheless, both the buyer and the seller can build successfully on two key principles. The odds against everything falling into place without a hitch are astronomical.
Sales Hacker
OCTOBER 7, 2021
Using her 20+ years of trench experience in B2B tech sales and support, Anita teaches sales professionals around the globe how to leverage key principles of human psychology to help buyers make a decision in the seller’s favor. Trial, error, and forgiveness are key to building a performing sales org. It was a game-changer in my career.
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