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Crossing the Chasm by Geoffrey Moore

The Lost Book of Sales

Once we force the competitor out of our targeted niche markets (secure the beachhead), then we will move out to take over adjacent market segments (districts of France) on the way toward overall market domination (the liberation of Western Europe). This can only happen if the sales effort is focused on a single niche market.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Rachael Rohn’s 15+ year career has focused on leading high-growth companies across a variety of industries, including e-commerce, healthcare, and real estate, where technology is leveraged to improve the consumer experience. Anna helps tech B2B companies to grow globally through sales and leadership capability development.

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