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Here’s How Automation Drives Growth for Media and Entertainment Companies

Salesforce

Automation is a huge buzzword in the media and entertainment industry these days, for good reason: media and entertainment companies use it to fuel growth while keeping customers happy. By increasing personalization, reducing costs, improving customer service, and building better reputations. Learn how to wow your customers.

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How Sony Interactive Entertainment built a winning marketing data strategy

Martech

Loretta Shen, Director of Product Marketing at Salesforce, introduced Kana Roberts, Senior Manager of MarTech Measurement and Analytics at Sony Interactive Entertainment, at our recent MarTech conference. “At Sony Interactive Entertainment we were obviously working very diligently for the highly anticipated PS5 launch.”

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Human-AI Synergy in Media & Entertainment: The Next Frontier of Personalization

Salesforce

Investment in new technology is the future in the media and entertainment industry, especially considering the swirl of always-escalating customer expectations. That was made abundantly clear in Saleforce’s recent Media & Entertainment Industry Data and AI Trends report. An AI strategy can encompass a vast range of applications.

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Blue Ocean vs. Red Ocean & the Impact on Your Ability to Win Deals

Iannarino

Blue ocean strategy occurs when a company creates a product or service that has no real sales competition. One of the more popular examples is Cirque du Soleil, which offers a one-of-a-kind entertainment experience.

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An Easy Guide On Using FB Ads To Blow Up Your Podcast

ClickFunnels

Entertain – Although the traditional radio may be a dying medium, consider that customers have been listening to their entertainment for decades on end. Podcasts listeners may seek you out for information, but they’ll stick around if you prove to be entertaining with a unique voice and perspective on your industry.

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How Communications Service Providers Can Unlock Data To Personalize Customer Experiences

Salesforce

Customers crave connection and entertainment, relying heavily on fast internet connections and dependable communications service to deliver it. These customers provide communications service providers with a wealth of data, such as demographics, service history, usage patterns, and communications preferences.

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3 actions to prepare for machine customers in service organizations

Martech

Many customer service organizations believe “machine customers” are but a distant trend, yet they’re already here and impacting our daily lives. Maybe you’ve recently asked Siri, Alexa or some other smart product to call customer service or wait on hold for you. Reporting them to customer service.

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