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7 Inspiring Examples of Omni-Channel User Experiences

Hubspot

Instead of thinking of a desktop experience, a mobile experience, a tablet experience, and a Apple Watch experience, we'll need to pursue one, holistic approach -- an omni-channel experience. What Is an Omni-Channel User Experience? 7 Companies With Inspiring Omni-Channel Experiences.

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Voice search optimization: What is it and how important is it now?

Search Engine Land

Voice assistants also offer interactive games, storytelling, and other entertainment options. Creating custom experiences, such as playlists or games based on previous activities. Voice search lets any user multitask – finding information or performing tasks without interrupting current activities. Social interactions.

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IAB releases proposed standards for in-game ads

Martech

“Gaming represents a huge opportunity for marketers,” said Zoe Soon, VP, IAB Experience Center, in a release. With 227 million gamers in the US, and over three billion globally by the end of this year, it’s a major entertainment channel, especially for Gen Z, the next generation of household decision-makers and spenders.”

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Reassessing the role of links in SEO: What data tells us

Search Engine Land

To conduct this analysis, I divided the 100 keywords into specific categories: Electronics , Health and Beauty , Entertainment , and more. However, the emphasis has shifted toward delivering a great user experience, evident in Google's E-E-A-T framework: Experience, Expertise, Authoritativeness and Trustworthiness.

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Sheena’s App of the Week: BambooHR

Heinz Marketing

Check out this short, entertaining video overview to get the gist better than I could relay. I’ve found the user experience and navigation to be intuitive and easy– and most importantly have been very impressed with the customer support– and the latter is so important in my book !

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8 Website Design Tips For Small Business Sites

ClickFunnels

I like the way that Susan Vincent puts it : “Parallax…slideshows…pretty butterflies that daintily bat their wings…We’ve all seen them, and they were entertaining. Here’s Susan again: “Removing clutter and opting for a clear, easy message creates a better user experience for one obvious reason.

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Google Discover optimization: A complete guide

Search Engine Land

Paid Discovery ads also appear throughout user feeds as they scroll. Ultimately, a user’s Google Discover feed reflects their interests and historical activity, with a heavier emphasis on entertainment, sports, hobbies and activities. Analyze user behavior and trends to understand what topics resonate the most.