Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic
ConversionXL
SEPTEMBER 24, 2020
You may notice the second ad group is for “Discounts,” so even if the conversions are good, the profit margin is less. Where and how you engage depends on who your target market is and how ready individuals in those groups are to hear your “pitch.”. At first glance, the second ad group seems to be converting better.
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