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Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic

ConversionXL

Similar conditions means the same time of the day, same bid (although bid prices vary), same length of time, etc. If these ads don’t bring in customers who buy at full price, you’re spending money that you won’t get back. Keep similar ad conditions. Pro tip: Compare only those ads that ran in similar conditions (e.g.,

CTR 111
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Adopting A Data Driven Approach To Increase Website Traffic

ConversionXL

Same time of the day, same bid (although bid prices vary), same length of time, etc. While it’s also a little blurry, you may notice the second ad group is for “Discounts” so even if the conversions are good, the product is not being sold at full profit margin. Keep Similar Ad Conditions. Realize When It’s Time To Create a New Ad.

CTR 116
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Conversational Marketing: How a Messaging Strategy Will Grow Your Business

Hubspot

Context means gathering, storing, and making accessible customer data — from recent orders to visits to pricing pages to their job title. Promote events, products, and content. This is why it’s so important to make a CRM part of your conversational marketing strategy. Conversations Meet Customers Where They Are. Qualify Leads.