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While it’s also a little blurry, you may notice the second ad group is for “Discounts” so even if the conversions are good, the product is not being sold at full profitmargin. As a by-product, they also expect different kind of content to fit within the culture of the platform. Realize When It’s Time To Create a New Ad.
You may notice the second ad group is for “Discounts,” so even if the conversions are good, the profitmargin is less. In addition to Title and Meta tags that you see on the SERP, there are also other visual extras like images, authors, video, events, products etc – all these are collectively called rich snippets.
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