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While it’s also a little blurry, you may notice the second ad group is for “Discounts” so even if the conversions are good, the product is not being sold at full profit margin. As a by-product, they also expect different kind of content to fit within the culture of the platform.
For example, I’ve learned that UX & Persuasive Design articles perform better on Facebook, while analytics posts perform better on Twitter. Steve Blank resources; 6. category page for website reviews); Related to ecommerce or design (3. high converting ecommerce site; 4. free shipping; 7. persuasive design).
Think about it: If you called a company yesterday to report a defect in something you ordered, and then you chat them the next day about needing return instructions, you'd expect the person you're talking with to have access to previous interactions and know which product you’re sending back. Source: Forbes.
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