Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic
ConversionXL
SEPTEMBER 24, 2020
You may notice the second ad group is for “Discounts,” so even if the conversions are good, the profit margin is less. In addition to Title and Meta tags that you see on the SERP, there are also other visual extras like images, authors, video, events, products etc – all these are collectively called rich snippets.
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