Why You Clicked on That Tweet: The Psychology of Twitter Engagement
Hubspot
JULY 23, 2014
This tweet got 169 clicks all because of one psychological theory called cognitive dissonance: 3 High-Impact Marketing Channels You''re Probably Overlooking [link] pic.twitter.com/5C34ovGLhF. You click on the link in the tweet -- you want to reduce the dissonance between what someone you trust tells you and your perception of yourself.
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