Martech

OCTOBER 1, 2024

Speaking different languages: A common disconnect Recently, I participated in a roundtable discussion with finance and data science leaders. For finance teams, predictive means causal forecasting — what’s expected to happen given specific variables.

X-functional 115

X-functional Finance Represent Territory 115

Martech

SEPTEMBER 20, 2024

Source: Entry Point 1 Dig deeper: How marketing fuels the shift from problem-market fit to product-market fit Key metrics for platform-market fit Jason, working closely with the VP of Finance, prioritizes rigorous financial tracking to ensure that both efficiency and effectiveness drive the GTM strategy, given the current macroeconomic conditions.

GTM 110

GTM Product Cross-sell Profit margin 110

SaaStr

MARCH 6, 2025

AI’s True Power in Finance : The biggest unlock of AI isn’t just automation, but its ability to reason over complex financial data, freeing finance teams from hundreds of hours reviewing ledger records. ” The biggest impact? “This fundamentally changes how we build products.”

Product 90

Product Finance Trust User Experience 90

Veloxy

JULY 23, 2023

As an avid fan of Jordan Belfort and his unparalleled sales training, The Wolf of Wall Street book , a memoir written by Jordan Belfort, provides a thrilling and captivating glimpse into the world of high-stakes finance and the rise and fall of one of its most infamous players. Learn more below and be sure to get your hands on a copy today!

Finance 49

Finance Entertainment Drivers/motivators Follow-up 49

Search Engine Land

AUGUST 23, 2024

AI search engine Perplexity is expected to launch ads in Q4 in “15 key categories.” ” Ad categories. Here are some categories where Perplexity ads will appear: Arts and entertainment. Food and beverage Health. Technology. “These ads will be accompanied by text that highlights their products,” Adweek reported.

Launch 104

Launch Entertainment Finance Pitch 104

Sales Pop!

APRIL 26, 2022

The buyer network’s finance manager represents a department familiar to us all so it’s logical to make assumptions about the finance department’s functional frame of reference. We all know finance, don’t we? But what about the finance manager as a person? Do we assume that all finance managers are the same?

Sell 245

Sell Finance Represent Legal 245

Martech

FEBRUARY 21, 2025

MMM offers a compelling solution for marketing and enterprise functions like finance and supply chain, which use these models to articulate return on investment and optimize strategies. Nearly half of marketing leaders struggle to prove their value and gain recognition for their contributions, a recent Gartner survey found.

Finance 118

Finance Drivers/motivators Technique Contract 118

SaaStr

NOVEMBER 4, 2024

But to recruit a truly world-class VP of Eng, Product, Sales, Marketing, CS, Finance … you probably can do just one of those per quarter and do the job for real. Force yourself to. You can’t truly hire sequentially for all roles, especially after the earliest dats. Which one are you focusing on this quarter? And you are doing it for real?

Finance 111

Finance Networking Growth Conversion 111

Martech

AUGUST 15, 2024

While finance sees marketing’s greatest impact on revenue growth, sales values its ability to deliver leads. Consider this view from IT, via Warren Street, former SVP of Cloud Engineering at U.S. Bank: “Engineering builds it, Marketing translates it.

Growth 119

Growth Entertainment Sports Strategize 119

Sales Gravy

OCTOBER 31, 2024

. – Collaborative Decision-Making: Millennials consult multiple departments in decision-making, meaning sales teams must be ready to address diverse stakeholders’ needs, from finance to IT. Transparency and Authenticity: Millennials value transparency and avoid overly polished sales pitches.

Trust 97

Trust Finance B2B Pitch 97

Veloxy

APRIL 12, 2023

Be prepared to answer common questions about the technology, financing options, and the installation process. For example, the Department of Energy’s Solar Energy Technologies Office provides resources for homeowners , including information on solar technology, financing options, and frequently asked questions.

Referrals 246

Referrals Finance Objectives and Key Results Sales 246

Anthony Cole Training

JANUARY 19, 2024

They have been founded on the bank's knowledge of community families, their spending histories, or their small business's finances. For centuries, community banks have invested in their local communities and promoted relationship banking.

Finance 48

Finance Promote Clients Drivers/motivators 48

Search Engine Land

AUGUST 13, 2024

of finance queries, up from 6%. Other findings from the latest data found that AI Overviews showed for: 45% of B2B tech queries for most of July, up from 29% – however, there was a significant drop and increase volatility at the end of the month. 17% of ecommerce queries, up from 11%, with significant volatility at the end of July.

Real Estate 106

Real Estate Healthcare Electricity Entertainment 106

Martech

NOVEMBER 12, 2024

Without clear data to back up these improvements, teams will struggle to demonstrate their value to finance and risk missing out on the credit they deserve. The evidence underscores the need for a strong analytics partner who can help model the effectiveness and efficiency gains driven by genAI adoption.

GTM 119

GTM Go To Market B2C Objectives and Key Results 119

Martech

MARCH 12, 2025

With finance teams scrutinizing every marketing dollar, these amplification strategies allow you to maintain visibility without dramatically increasing spend.

Strategic partnership 105

Strategic partnership Strategize Finance B2B 105

The Advantexe Advisor

NOVEMBER 14, 2024

I was a little anxious to present my ideas to the CFO and VP, of Finance for an up-and-coming medical device company as a review of an intensive business acumen program I am running for them in a few weeks.

Profit margin 99

Profit margin Finance Presentation Sales 99

SaaStr

DECEMBER 1, 2024

But an IPO back then was in any ways like a late stage financing today. And it seemed to really minimize dilution (see founder stakes below). Now, times were different. Lotus quickly become a unicorn even by the standards of the day. It was the only efficient way to raise a larger slug of capital. billion in ’95.

Launch 105

Launch Finance Closing 105

SaaStr

OCTOBER 11, 2024

You should find, hire, and manage the VPs of Sales, Marketing, Customer Success, Product and Engineering and even Finance yourself. I think $1.5m ARR is too early for an experienced COO in 95 cases out of 100 — unless it’s a total rocketship and you plan to be at $10m+ ARR within 12 months. ARR you should still be the COO.

Finance 121

Finance Engineering Product Customers 121

Martech

AUGUST 19, 2024

Referrals from Google search queries produce less than half of our traffic, and based on our analysis, AI-generated answers are being served on roughly 15% of searches across our categories, with the highest frequency in Health, Technology, and Finance.

Referrals 107

Referrals Click Through Rate Finance Engineering 107

Hubspot

JULY 30, 2024

The most common pain points entrepreneurs experience are finance-related. According to our survey: 54% of our survey respondents cited struggles with earning and maintaining financing as the most pressing issue they run into. 22% say sourcing financing or capital. Here's how they answered: 57% say growing their customer base.

Finance 74

Finance Referrals Non-Profits Drivers/motivators 74

Search Engine Land

AUGUST 15, 2024

Referrals from Google search queries produce less than half of our traffic, and based on our analysis, AI-generated answers are being served on roughly 15% of searches across our categories, with the highest frequency in Health, Technology, and Finance. ” What Ziff Davis is saying.

Click Through Rate 92

Click Through Rate Referrals Finance Engineering 92

Martech

OCTOBER 31, 2024

By combining technology with consumer-centric solutions, our goal is to transform the auto finance experience and set a new standard for expectations in the digital age. Future developments will include: The integration of more advanced AI capabilities. The introduction of additional services through similar bots.

Objectives and Key Results 131

Objectives and Key Results Retail Finance Launch 131

Salesforce

DECEMBER 2, 2024

When you run a small business or startup, you may feel like you need to be great at sales, marketing, finance, and customer service, right? It offers free courses from top universities around the world, covering everything from entrepreneurship to finance. You’re not alone.

CRM 106

CRM Technique Finance Start-ups 106

SaaStr

NOVEMBER 28, 2024

Many Vertical SaaS leaders do payroll, finance, accounting, and much more — not just the core software. Toast and Shopify and Bill are really more payments companies today than SaaS companies. You probably have to go multi-product much earlier. Churn is all over the place with SMBs. So be honest.

Finance 105

Finance Price Start-ups Customers 105

Martech

JANUARY 3, 2025

This can keep departments like HR or finance from needing to hire outside help to create materials because marketing is overloaded. These templates, along with AI guardrails, can be used across various departments or teams to create content that stays within brand guidelines.

Government 132

Government Legal A/B testing Finance 132

Search Engine Land

SEPTEMBER 20, 2024

Whether you’re in marketing, operations or finance, this webinar will provide valuable insights on improving planning efficiency. If you’re facing challenges managing complex, multi-market plans, join this webinar to learn how Shell Mobility successfully navigated these issues with proven frameworks. Register today.

Finance 79

Finance Presentation 79

Sales Pop!

AUGUST 16, 2021

The truth is, a business plan is a strategic tool that helps entrepreneurs prove the viability of their business, set expectations, and priorities, and increase the likelihood of business success and future financing. Think of a business plan as a road map.

Finance 236

Finance Strategize Growth Contact 236

Martech

NOVEMBER 13, 2024

Foster cross-functional collaboration Marketing leaders should work closely with finance, sales and product teams to create holistic strategies that align with business goals. Brand-building can have measurable impacts and can be valued as an essential investment in the company’s future, comparable to R&D or technology infrastructure.

Drivers/motivators 131

Drivers/motivators Growth Objectives and Key Results Strategize 131

Sales Pop!

DECEMBER 18, 2023

Before you give back, you’ll need to ensure you have your business protected with a top business insurance policy so that you can depend on sustainable finances to continue giving for years to come. Three Ways Your Company Can Give Back There are many ways to give back, including your time, experience, and finances. #1:

Sports 210

Sports Finance Consult Networking 210

Sales Pop!

OCTOBER 20, 2022

Business finance and administration are the other areas AI can help automate. Automation of Repetitive Tasks. In today’s digital age, four critical task-based components are involved in running a business. These are: Marketing. Customer support. Administration. The tasks related to these business components are often repetitive.

Finance 244

Finance Technology Technology Drivers/motivators 244

Martech

SEPTEMBER 12, 2024

A novel development, however, is the incorporation of data from back office sources including finance, contracts, product usage and supply chain. That’s reflected here in the presentation of unified account views, based on data from marketing, sales and service clouds. There are four new capabilities: Account Profile Explorer.

Assembly Line 113

Assembly Line Contract B2C GTM 113

SaaStr

DECEMBER 10, 2024

So when you’re thinking about this audience, you always have to think about being multi-threaded now as finance has come back into the deal cycle much more than it used to. Define Your ICP When you’re thinking about your audience and selling into this sector don’t boil the ocean.

Engineering 116

Engineering Sell Technical Sales Finance 116

Search Engine Land

AUGUST 7, 2024

Websites often sell links in competitive niches like finance, insurance and gambling. Only 12.6% of the sites they reached out to were open to selling a link, Ahrefs discovered. Most site owners didn’t even respond. Of those who did, about half wanted a fee for guest posts. Penalties and wasted investments are common outcomes.

Gambling 93

Gambling Niche Finance Sell 93

Martech

JANUARY 7, 2025

For example, a rich blog post for a fintech company could be titled What is embedded finance? Optimize for nuanced, contextual responses by addressing multiple facets of a topic in the same piece. Benefits and challenges for SaaS platforms, with subsections for: Benefits for startups. Use cases in real-world scenarios.

B2B 110

B2B Engineering Education Trust 110

Martech

SEPTEMBER 20, 2024

Whether you’re in marketing, operations or finance, this webinar will provide valuable insights on improving planning efficiency. If you’re facing challenges managing complex, multi-market plans, join this webinar to learn how Shell Mobility successfully navigated these issues with proven frameworks. Register today.

Finance 68

Finance Presentation Technology Technology 68

SaaStr

FEBRUARY 3, 2025

But watch out – this is a major undertaking that touches product, engineering, sales, and finance. The Metrics That Matter Have Changed Dramatically The “growth at all costs” era is dead. In 2019, top SaaS companies spent 50-55% of revenue on sales and marketing.

Hospitality 111

Hospitality Price Manufacturing Engineering 111

ClickFunnels

SEPTEMBER 28, 2021

In just a few sentences, Ramit addresses what presumably are the three largest segments of his audience: career people, entrepreneurs, and personal finance enthusiasts. Note how he also differentiates himself from the other personal finance gurus by saying “spend on what you love, guilt-free”.

Lead generation 245

Lead generation Finance Non-Profits Up-sell 245