Sales Hacker

JULY 8, 2024

CHEQ is a cybersecurity platform primarily focused on protecting the Go-to-Market organization (preventing fake leads to sales team, skewed analytics from bots/malicious users etc). David is well-versed in building and perfecting Go-To-Market processes both from $0 and at 100 y/o companies. CHEQ is David’s 5th startup.

GTM 111

GTM Trust Finance Go To Market 111

Sales Hacker

NOVEMBER 19, 2018

Rob has a background in finance, but jumped into the startup world first at Groupon, where he was the GM for their Latin American division, before moving to New York to become the first sales hire for Justworks. The benefits of a career in finance on evaluating companies. How did you go from finance to leading a startup sales team?

Finance 65

Finance Growth Start-ups CRM 65

Sales Hacker

JULY 30, 2024

20:17 – The importance of sustaining a culture of creativity in marketing as you scale. 52:15 – One thing revenue leaders believe to be true that Sam thinks is bull$ 60:21 – One thing that is working for Sam in go-to-market right now. 13:58 – Outlining the most creative and successful demand gen campaigns run at Brex.

GTM 91

GTM Finance Pitch Campaign 91

Partners in Excellence

MARCH 26, 2024

” Why I’m So Interested In Selling I worked as a finance manager for a large tech company early in my professional career. ’ I applied for a sales position and leveraged relationships with sales leaders from my role as a finance manager. Initially, I provided the models to sales teams.

Sell 104

Sell Cross-sell Finance B2C 104

Sales Hacker

FEBRUARY 5, 2024

Approaches for operationalizing AI learnings across go-to-market teams. 8:26) AI’s impact on go-to-market, including Gartner’s 3-stage framework: quick wins, differentiated use case, and transformational initiatives. (14:25) 43:20) One thing that is working for Andy in go-to-market right now.

GTM 93

GTM Finance CRM Consult 93

Sales Hacker

NOVEMBER 28, 2023

Go-to-market perspectives. 47:15) One thing that is working for Ang in go-to-market right now. 47:15) One thing that is working for Ang in go-to-market right now. What You Will Learn: Retrospective sales career and overall career insight. Inspiration for women leaders and aspiring leaders.

GTM 98

GTM Finance Growth Sales 98

Sales Hacker

FEBRUARY 27, 2024

Highlights: (05:11) Challenges of personalization in marketing. (08:01) 16:04) The future of AI in marketing. (19:32) 35:17) Shifting perspective on marketing’s role. (40:04) 40:04) Challenging the belief that marketing generates pipeline. (44:07) 44:07) The power of storytelling in marketing. (34:21)

GTM 96

GTM Finance Pipeline Growth 96

Sales Hacker

JUNE 26, 2024

Flex is a finance super app built around a credit card with unique Net-60 day terms that enables businesses to make an investment today and pay it back 60 days later with zero percent interest. The post GTM 100: GTMnow, Building a Media Brand on Top of GTMfund appeared first on GTMnow.

GTM 79

GTM Finance Growth Go To Market 79

Heinz Marketing

JANUARY 10, 2022

Join us for a great conversation about speaking finance as a marketer, the importance of the sales role in retention, how you are successful as a leader first and much more. So, I want to get to that as well, even with our audience being mostly B2B sales and marketing folks. I do not have a finance background.

Pipeline 105

Pipeline Finance Non-Profits Sales 105

Martech

NOVEMBER 21, 2024

In a candid conversation, he shared why traditional metrics fail to address the critical uncertainties of marketing spend and how a shift in mindset is essential for navigating today’s volatile landscape. A CEO’s perspective on investment effectiveness Risk on marketing investment. That would be bad.

GTM 76

GTM Drivers/motivators Legal Finance 76

Sales Hacker

JANUARY 30, 2024

21:12) Changing the playing field in a competitive market. (22:15) 27:49) Building a winning marketing strategy with a small budget. (35:57) 35:57) Advice for startups entering a market with established incumbents. (43:00) 45:45) One thing that is working for Amit in go-to-market right now.

GTM 86

GTM UX Finance Growth 86

Heinz Marketing

OCTOBER 29, 2024

By Sarah Threet , Marketing Consultant at Heinz Marketing At Heinz Marketing, one of our specialties is marketing orchestration : defining the process of go-to-market. One of the aspects of marketing orchestration is defining the roles and responsibilities of all involved in the go-to-market process.

Drivers/motivators 52

Drivers/motivators Consult Go To Market Launch 52

Sales Hacker

DECEMBER 12, 2023

50:00) One thing that is working for Daniel in go-to-market right now. The GTM Podcast Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world. 18:39) The two biggest mistakes that brands make. (22:22)

GTM 86

GTM Finance Networking Growth 86

Sales Hacker

DECEMBER 5, 2023

The GTM Podcast Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world. If your business growth is constrained by the cashflow you need for inventory, advertising, or something else, Flex could provide you with an interesting growth lever.

GTM 100

GTM Customers Finance Represent 100

Martech

NOVEMBER 21, 2024

In a candid conversation, he shared why traditional metrics fail to address the critical uncertainties of marketing spend and how a shift in mindset is essential for navigating today’s volatile landscape. A CEO’s perspective on investment effectiveness Risk on marketing investment. That would be bad.

GTM 61

GTM Drivers/motivators Legal Finance 61

Sales Hacker

SEPTEMBER 13, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. round of financing led by Emergency Capital, High Alpha, and PHX Ventures.

GTM 93

GTM Pipeline Finance Growth 93

Sales Hacker

OCTOBER 19, 2022

In a reasonably sized, mid-market company, RevOps drives it,” Mark said. Then the CFO and Finance team enter to look at it from a financial viability perspective, find loopholes, and determine if the plan is still profitable for the company. Related: 8 Things to Review Before Accepting a Sales Commission Plan. Doing it alone.

Commission 101

Commission Finance Quota Strategize 101

Highspot

MARCH 12, 2024

To maximize the impact of revenue enablement, you must focus on three elements: the enablement’s position in your go-to-market (GTM) engine, its strategic role, and how you measure its impact. So, why do such polarized opinions persist? It all comes down to strategy. Then, get everyone in the same room to narrow the list down.

Strategize 115

Strategize GTM Cross-sell Finance 115

Heinz Marketing

MAY 9, 2022

This week’s show is entitled, “ How CROs Can Flip the Relationship with Finance “ and my guest is Jamie Anderson , at Chief Revenue Officer at Xactly. how to align aggressive yet innovative strategies between finance and marketing. how to align aggressive yet innovative strategies between finance and marketing.

Pipeline 95

Pipeline Finance Commission Sales 95

Sales Hacker

FEBRUARY 2, 2024

Those three little letters that can stir up so much debate in the marketing and go-to-market world. What I mean by MQLs is Marketing Qualified Leads. Staying quiet on go-to-market topics isn’t exactly my style – so let’s get into it. Not Nicole and not other marketing leaders.

GTM 98

GTM Pipeline SQL UX 98

Sales Hacker

AUGUST 29, 2023

Meka earned a Bachelor of Arts degree cum laude in Economics and Finance from Princeton and his MBA from Harvard Business School P.S. We’re officially running a GTMfund giveaway program! Meka started his career working in Player Development & Baseball Operations for the Cleveland Indians.

GTM 73

GTM Finance Education Start-ups 73

Hubspot

AUGUST 14, 2020

It's key to securing financing, documenting your business model, outlining your financial projections, and turning that nugget of a business idea into a reality. Business plans outline a company's go-to-market strategy, financial projections, market research, business purpose, and mission. Business Plan Template.

Finance 101

Finance Start-ups Go To Market Follow-up 101

Martech

FEBRUARY 5, 2024

After its first full month in beta with agencies and advertisers in verticals like finance, services, enterprise software, healthcare and insurance, Audyence users report CPLs falling 47%, on average, and their campaigns going to market 95% faster than through traditional content syndication and lead generation. Get MarTech!

B2B 94

B2B Healthcare Commission Campaign 94

SaaStr

NOVEMBER 23, 2022

It’s up to the CRO to keep a company’s marketing and product strategy in the kind of lockstep that drives it to produce the revenue it needs. For example, over the years, Angolia’s go-to-market strategy has tied together every part of its company, from finance to legal. . The life of a CRO is all about results.

Drivers/motivators 112

Drivers/motivators Trust Legal Finance 112

SaaStr

JUNE 13, 2021

Fast forward to today, and Qualtrics is now worth $20B and CEO Zig Serafin joined us to share his lessons in scaling with Julia Laroche, Correspondent at Yahoo Finance. 4 The architecture of your technology should complement your go-to-market model. Your technology must be able to support your sales and marketing approach.

Growth 71

Growth Finance B2B Technology 71

SaaStr

DECEMBER 16, 2022

Rippling positioned itself as an all-in-one solution for employee management across HR, IT, and finance. You have to invest a lot of time to get a channel going, to get referrals, to acquire customers…and then work on customer satisfaction. Scaling your go-to-market efforts.

Niche 89

Niche Price Drivers/motivators Finance 89

Martech

MAY 2, 2024

What’s on the minds of business buyers, by role Traditionally, marketers have relied on job titles as a clue to the identity of a possible member. Titles like finance VP, IT manager, CEO, engineer, plant manager and purchasing agent come to mind. Purchasing agents Save money.

B2B 112

B2B Drivers/motivators CRM GTM 112

Sales Hacker

APRIL 21, 2021

Once you’ve done that schedule lunch or coffee with the finance leader in their organization (or prof. Full time offer with Intel on their strategic finance team. Requirements: Bachelor’s degree or equivalent experience in finance and accounting. Assist the CEO and sales leadership team with go-to-market planning.

Finance 105

Finance Cross-sell GTM SQL 105

Sales Hacker

MARCH 23, 2021

You’ll learn new go-to-market strategies, get deeper funnel insides, and actual takeaways for your entire organization from revenue leaders at high-growth startups and Fortune 500 companies. Look at major professions, like law, finance, or medicine. In the sales profession, we got nothing.

Finance 104

Finance Education Sales Start-ups 104

Sales Hacker

SEPTEMBER 2, 2020

The key is to know exactly who you are targeting, and then go all in to impress that potential buyer. If you sell at a price point north of $50,000 per year, field sales is the perfect go-to-market sales motion for you. Companies operating in well-digitized industries (media, IT, finance, professional services).

Inside sales 114

Inside sales Cold Call Contract Price 114

SaaStr

AUGUST 5, 2021

With garage-dwellers the product-market fit is still questionable. High-rollers seek growth, as long as the go-to-market part of their P&L is finding efficiency. Product, engineering, marketing, finance, and sales need to be knitted together in order to figure out what the customers wants and how to sell it. .

Up-sell 105

Up-sell Sell Finance Price 105

Martech

APRIL 19, 2023

Applications of decision intelligence DI applies to various decision-making problems, such as resource allocation, risk management, strategic planning, and, yes, marketing. I’ve used it in developing systems and platforms for complex energy, finance, policy, and marketing decisions.

Strategize 111

Strategize GTM Healthcare Strategic planning 111

Salesforce

AUGUST 24, 2021

The research surveyed executives, team managers, and individual contributors across marketing, sales, commerce, service, finance, and IT. With enhanced workforce resiliency, executives can more easily adapt go-to-market strategies to pivot during times of change or uncertainty. CRM isn’t just for sales and service teams.

CRM 98

CRM Finance Customer Relationship Management Technology 98

SaaStr

JULY 20, 2022

Accelerating on a go to market expansion too rapidly can cripple a business’s momentum. How can founders and executive leaders avoid falling victim to the pitfalls of premature go-to-market acceleration? Hire according to empirical indicators, not the financing plan. a company will hire rapidly to achieve scale.

Cross-sell 78

Cross-sell GTM Finance Growth 78

SaaStr

MARCH 31, 2022

Rico Mallozzi: So marketplaces are fundamentally changing, go to market motions for a lot of enterprise technology companies. And with that being said, today we’re going to discuss how you assess that, how you become successful on these. You need to get those transactions to kind of get that high velocity movement going.

Cross-sell 80

Cross-sell Finance Strategize Technology 80

Salesforce

JANUARY 27, 2023

and risk mitigation strategy in case the idea doesn’t pan out Present the business case in the most effective way possible, including targeting the business case to your audience; i.e., what does this mean specifically for marketing, sales, finance, etc.?

Technology 98

Technology Technology Minimum Viable Product Angle 98

Salesforce

OCTOBER 12, 2021

They see how all departments can drive revenue for the company; those departments can include sales, marketing, customer success, and finance. The Great Resignation is a real thing, and rewarding go-to-market vice presidents (VPs) with an expanded role is a great way to get people in the door and keep them there.

Gaming 98

Gaming Cross-sell Sales Finance 98