Martech

NOVEMBER 21, 2024

In a candid conversation, he shared why traditional metrics fail to address the critical uncertainties of marketing spend and how a shift in mindset is essential for navigating today’s volatile landscape. A CEO’s perspective on investment effectiveness Risk on marketing investment. That would be bad.

GTM 102

GTM Drivers/motivators Legal Finance 102

Sales Hacker

NOVEMBER 19, 2018

Rob has a background in finance, but jumped into the startup world first at Groupon, where he was the GM for their Latin American division, before moving to New York to become the first sales hire for Justworks. The benefits of a career in finance on evaluating companies. The impact of culture on future growth. We’re on iTunes.

Finance 73

Finance Growth Start-ups CRM 73

Martech

NOVEMBER 21, 2024

In a candid conversation, he shared why traditional metrics fail to address the critical uncertainties of marketing spend and how a shift in mindset is essential for navigating today’s volatile landscape. A CEO’s perspective on investment effectiveness Risk on marketing investment. That would be bad.

GTM 87

GTM Drivers/motivators Legal Finance 87

Partners in Excellence

AUGUST 27, 2024

There are never ending, and important discussions, about our Go To Market (GTM) strategies. We talk about metrics we leverage to understand performance, and goals driven to scale growth. We look define our markets by groupings having similar characteristics. They may be in certain market or industries.

GTM 139

GTM Customers Finance Territory 139

SaaStr

FEBRUARY 7, 2025

With Databricks now one of the largest pre-IPO technology companies, with $10 billion of expected non-dilutive financing and a valuation of $62 billion, Ron’s insights are gold for any revenue leader looking to scale. These early conversations helped shape Databricks product, pricing, and go-to-market strategy.

Technical Sales 72

Technical Sales Inside sales Cross-sell Account management 72

Sales Hacker

JULY 8, 2024

CHEQ is a cybersecurity platform primarily focused on protecting the Go-to-Market organization (preventing fake leads to sales team, skewed analytics from bots/malicious users etc). David is well-versed in building and perfecting Go-To-Market processes both from $0 and at 100 y/o companies. CHEQ is David’s 5th startup.

GTM 126

GTM Trust Finance Go To Market 126

SaaStr

JUNE 13, 2021

Fast forward to today, and Qualtrics is now worth $20B and CEO Zig Serafin joined us to share his lessons in scaling with Julia Laroche, Correspondent at Yahoo Finance. 4 The architecture of your technology should complement your go-to-market model. Your technology must be able to support your sales and marketing approach.

Growth 101

Growth Finance B2B Technology 101

Sales Hacker

FEBRUARY 13, 2020

Transitioning from mid-market selling to enterprise selling isn’t easy. In our first post we focused on how to be product- and market-ready, but that’s still only part of the solution. 1) Marketing: Does your marketing appeal to enterprise orgs? Customer and channel partnerships. Sales strategy.

Go To Market 88

Go To Market Up-sell Sales Strategize 88

SaaStr

JUNE 17, 2023

In this post, we’ll share the learnings from SaaStr CEO and Founder Jason Lemkin’s frontline analysis of the current state of the market in 2023, and distill down into why we’re now in the era of efficient growth in SaaS. Another example is HubSpot.

Growth 111

Growth E-commerce Profit margin Strategize 111

Sales Hacker

NOVEMBER 28, 2023

She is currently the VP of Sales at Crunchbase , where she leads a high-growth team out of New York City. Go-to-market perspectives. 47:15) One thing that is working for Ang in go-to-market right now. 47:15) One thing that is working for Ang in go-to-market right now.

GTM 124

GTM Finance Sales Growth 124

Salesforce

JANUARY 3, 2022

Predictable growth is the name of the game in the new year, and you need the right tools, tips, and techniques to make it happen. This is a year for growth, and it starts with these tactical insights. Create a single source of truth to empower go-to-market teams. Tiffani Bova, Chief Growth Evangelist, Salesforce.

Growth 98

Growth Quota Intrinsic Cross-sell 98

Sales Hacker

JULY 30, 2024

20:17 – The importance of sustaining a culture of creativity in marketing as you scale. 52:15 – One thing revenue leaders believe to be true that Sam thinks is bull$ 60:21 – One thing that is working for Sam in go-to-market right now. 13:58 – Outlining the most creative and successful demand gen campaigns run at Brex.

GTM 117

GTM Finance Pitch Campaign 117

SalesLoft

APRIL 25, 2019

It’s my pleasure to share SalesLoft has finalized our Series D financing. This boosts our ability to seamlessly implement the platform and codify customer’s desired go-to-market in their markets. SalesLoft Raises $70 Million Series D to Fuel Growth. I’m thrilled to announce one such investment today. PRESS RELEASE.

Growth 90

Growth Commission Networking Up-sell 90

Sales Hacker

FEBRUARY 5, 2024

Approaches for operationalizing AI learnings across go-to-market teams. 8:26) AI’s impact on go-to-market, including Gartner’s 3-stage framework: quick wins, differentiated use case, and transformational initiatives. (14:25) 43:20) One thing that is working for Andy in go-to-market right now.

GTM 119

GTM Finance CRM Go To Market 119

Sales Hacker

FEBRUARY 27, 2024

Highlights: (05:11) Challenges of personalization in marketing. (08:01) 16:04) The future of AI in marketing. (19:32) 35:17) Shifting perspective on marketing’s role. (40:04) 40:04) Challenging the belief that marketing generates pipeline. (44:07) 44:07) The power of storytelling in marketing. (34:21)

GTM 122

GTM Finance Pipeline Growth 122

Sales Hacker

DECEMBER 5, 2023

If your business growth is constrained by the cashflow you need for inventory, advertising, or something else, Flex could provide you with an interesting growth lever. If your business growth is constrained by the cashflow you need for inventory, advertising, or something else, Flex could provide you with an interesting growth lever.

GTM 125

GTM Customers Finance Represent 125

Sales Hacker

JUNE 26, 2024

In this milestone 100th episode, Scott is joined by Sophie Buonassisi , VP of Marketing at GTMfund and GTMnow and a key architect behind the media brand’s growth. Sophie leads media, marketing and community across the fund and the media company. Key metrics and growth strategies for the GTMnow brand and assets.

GTM 102

GTM Finance Growth Go To Market 102

Sales Hacker

JANUARY 30, 2024

21:12) Changing the playing field in a competitive market. (22:15) 27:49) Building a winning marketing strategy with a small budget. (35:57) 35:57) Advice for startups entering a market with established incumbents. (43:00) 45:45) One thing that is working for Amit in go-to-market right now.

GTM 111

GTM UX Finance Growth 111

Sales Hacker

DECEMBER 12, 2023

50:00) One thing that is working for Daniel in go-to-market right now. If your business growth is constrained by the cashflow you need for inventory, advertising, or something else, Flex could provide you with an interesting growth lever. 18:39) The two biggest mistakes that brands make. (22:22)

GTM 110

GTM Finance Networking Growth 110

Sales Hacker

SEPTEMBER 13, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Ensure their compensation and career growth reflect their contribution. Brought to you by Apollo.

GTM 119

GTM Pipeline Finance Growth 119

Sales Hacker

FEBRUARY 2, 2024

Those three little letters that can stir up so much debate in the marketing and go-to-market world. What I mean by MQLs is Marketing Qualified Leads. Staying quiet on go-to-market topics isn’t exactly my style – so let’s get into it. Not Nicole and not other marketing leaders.

GTM 122

GTM Pipeline SQL UX 122

SaaStr

DECEMBER 16, 2022

Sam Blond, Partner at Founders Fund, joined Matt Plank, VP of Sales at Rippling, to unlock the secrets to exponential revenue growth. Rippling positioned itself as an all-in-one solution for employee management across HR, IT, and finance. Outbound is another successful growth tactic when combined with effective messaging.

Niche 115

Niche Price Drivers/motivators Finance 115

SaaStr

NOVEMBER 23, 2022

Chief Revenue Officers are, at their core, officers: responsible for the top-line growth of the company. It’s up to the CRO to keep a company’s marketing and product strategy in the kind of lockstep that drives it to produce the revenue it needs. The CRO role is much more expansive than that of, for example, a VP of sales.

Drivers/motivators 126

Drivers/motivators Trust Legal Finance 126

Hubspot

AUGUST 14, 2020

It's key to securing financing, documenting your business model, outlining your financial projections, and turning that nugget of a business idea into a reality. Business plans outline a company's go-to-market strategy, financial projections, market research, business purpose, and mission. Business Plan Template.

Finance 101

Finance Start-ups Go To Market Follow-up 101

Martech

SEPTEMBER 14, 2023

4 Defend marketing efficiency and effectiveness above budget In challenging times , CEOs and boards can look to scale back go-to-market efforts, leaving marketing in a defensive stance when it comes to budget. A note on the martech front 2023 marketing budgets grew at a 72% slower rate (from 10.4%

GTM 129

GTM Market share Growth Technology 129

Sales Hacker

MARCH 23, 2021

You’ll learn new go-to-market strategies, get deeper funnel insides, and actual takeaways for your entire organization from revenue leaders at high-growth startups and Fortune 500 companies. You got this horrendous pressure to learn on the job whilst delivering these unnatural 200-300% annual revenue growth.

Finance 112

Finance Education Sales Start-ups 112

SaaStr

JULY 20, 2022

He helps showcase these errors and advises on how to stop them from crippling a business’s growth. . Accelerating on a go to market expansion too rapidly can cripple a business’s momentum. How can founders and executive leaders avoid falling victim to the pitfalls of premature go-to-market acceleration?

Cross-sell 104

Cross-sell GTM Finance Growth 104

Highspot

JANUARY 23, 2025

Your entire go-to-market team also relies on these abilities to create seamless experiences for buyers at each stage of the buyers journey. Without being prompted, an innovative and critical-thinking rep might weigh different financing options for a customer’s unique budget constraints.

Objectives and Key Results 52

Objectives and Key Results Negotiate Cross-sell Pitch 52

Sales Hacker

SEPTEMBER 2, 2020

Let’s dive into 28 world-class examples of how real companies use these different sales motions to drive revenue growth. The key is to know exactly who you are targeting, and then go all in to impress that potential buyer. Companies operating in well-digitized industries (media, IT, finance, professional services). Inside sales.

Inside sales 132

Inside sales Cold Call Contract Price 132

Sales Hacker

APRIL 21, 2021

Once you’ve done that schedule lunch or coffee with the finance leader in their organization (or prof. Now Head of Revenue and Growth Operations at UpKeep, Jeff shared his “long and windy road” to RevOps with Sales Hacker: I took a long and windy road to RevOps. Full time offer with Intel on their strategic finance team.

Finance 116

Finance Cross-sell GTM SQL 116

Martech

JUNE 28, 2022

And it should be emphasized that B2B teams and marketers have begun their transformation as marketing works across their entire company to play a more proactive role in all revenue and customer generation aspects. Drive the shift from push to pull marketing. Interactive and self-guided applications and videos.

B2B 113

B2B GTM Cross-sell Cold Call 113

SaaStr

FEBRUARY 14, 2023

The current public market environment might look like a great SaaS crash for many people. It’s a leveling out from a period of explosive growth. While this fights inflation, it also means that high-growth companies have prospects who see cash flow very far in the future and buy into the company’s future growth.

Profit margin 105

Profit margin Drivers/motivators Cross-sell Growth 105

SaaStr

JANUARY 24, 2020

Still over 10,000 attendees haven’t picked sessions yet so this list will certainly change by March 10, but for fun, here are the 20 Hottest Sessions at 2020 Annual, at least right now: Masterclass: The Top 10 Pitfalls in SaaS Go-To-Market with Mark Roberge. What high growth startups should look like post-WeWork with Dialpad.

Finance 99

Finance Growth Pipeline Launch 99

Sales Hacker

AUGUST 29, 2023

Before Mixpanel, Meka spent four years at Stripe and scaled and matured its sales organization during the company’s rapid growth from 250 to 2000 people. Previously, he served as the VP of Sales & Services at Mixpanel, where he ran the more than 100-person global revenue team.

GTM 95

GTM Finance Education Start-ups 95

Sales Hacker

OCTOBER 2, 2020

No, that’s not the setup for some obscure go-to-market joke. But the best SEPs go beyond activities, enabling sales leaders to dig deep into messaging, pipeline, and customer campaigns. SEPs will soon encompass all the tools that you are using now in one solution,” Matt Millen, Chief Growth Officer at Sapper Consulting, told me.

Objectives and Key Results 139

Objectives and Key Results Sales Cross-sell Technology 139

SaaStr

FEBRUARY 1, 2024

As companies scale, they evolve, so how should marketing evolve accordingly to add maximum value? Kady Srinivasan , CMO of Lightspeed Commerce, has been through every stage of marketing growth at companies like DropBox, Owlet, Klaviyo, and now Lightspeed Commerce. What are the current growth levers that can scale?

GTM 112

GTM Growth Education Commission 112

Highspot

MARCH 12, 2024

To maximize the impact of revenue enablement, you must focus on three elements: the enablement’s position in your go-to-market (GTM) engine, its strategic role, and how you measure its impact. So, why do such polarized opinions persist? It all comes down to strategy. Then, get everyone in the same room to narrow the list down.

Strategize 115

Strategize GTM Cross-sell Finance 115