Martech

NOVEMBER 21, 2024

In a candid conversation, he shared why traditional metrics fail to address the critical uncertainties of marketing spend and how a shift in mindset is essential for navigating today’s volatile landscape. A CEO’s perspective on investment effectiveness Risk on marketing investment. That would be bad.

GTM 91

GTM Drivers/motivators Legal Finance 91

Sales Hacker

JULY 30, 2024

20:17 – The importance of sustaining a culture of creativity in marketing as you scale. 52:15 – One thing revenue leaders believe to be true that Sam thinks is bull$ 60:21 – One thing that is working for Sam in go-to-market right now. 13:58 – Outlining the most creative and successful demand gen campaigns run at Brex.

GTM 90

GTM Finance Pitch Campaign 90

Salesforce

JANUARY 3, 2022

Predictable growth is the name of the game in the new year, and you need the right tools, tips, and techniques to make it happen. This is a year for growth, and it starts with these tactical insights. Create a single source of truth to empower go-to-market teams. Tiffani Bova, Chief Growth Evangelist, Salesforce.

Growth 98

Growth Quota Intrinsic Cross-sell 98

Sales Hacker

NOVEMBER 28, 2023

She is currently the VP of Sales at Crunchbase , where she leads a high-growth team out of New York City. Go-to-market perspectives. 47:15) One thing that is working for Ang in go-to-market right now. 47:15) One thing that is working for Ang in go-to-market right now.

GTM 97

GTM Finance Growth Sales 97

SaaStr

JUNE 17, 2023

In this post, we’ll share the learnings from SaaStr CEO and Founder Jason Lemkin’s frontline analysis of the current state of the market in 2023, and distill down into why we’re now in the era of efficient growth in SaaS. Another example is HubSpot.

Growth 82

Growth E-commerce Profit margin Strategize 82

Sales Hacker

JUNE 26, 2024

In this milestone 100th episode, Scott is joined by Sophie Buonassisi , VP of Marketing at GTMfund and GTMnow and a key architect behind the media brand’s growth. Sophie leads media, marketing and community across the fund and the media company. Key metrics and growth strategies for the GTMnow brand and assets.

GTM 79

GTM Finance Growth Go To Market 79

Sales Hacker

FEBRUARY 5, 2024

Approaches for operationalizing AI learnings across go-to-market teams. 8:26) AI’s impact on go-to-market, including Gartner’s 3-stage framework: quick wins, differentiated use case, and transformational initiatives. (14:25) 43:20) One thing that is working for Andy in go-to-market right now.

GTM 92

GTM Finance CRM Go To Market 92

Sales Hacker

FEBRUARY 27, 2024

Highlights: (05:11) Challenges of personalization in marketing. (08:01) 16:04) The future of AI in marketing. (19:32) 35:17) Shifting perspective on marketing’s role. (40:04) 40:04) Challenging the belief that marketing generates pipeline. (44:07) 44:07) The power of storytelling in marketing. (34:21)

GTM 95

GTM Finance Pipeline Growth 95

Sales Hacker

FEBRUARY 13, 2020

Transitioning from mid-market selling to enterprise selling isn’t easy. In our first post we focused on how to be product- and market-ready, but that’s still only part of the solution. 1) Marketing: Does your marketing appeal to enterprise orgs? Customer and channel partnerships. Sales strategy.

Go To Market 77

Go To Market Up-sell Sales Strategize 77

Sales Hacker

JANUARY 30, 2024

21:12) Changing the playing field in a competitive market. (22:15) 27:49) Building a winning marketing strategy with a small budget. (35:57) 35:57) Advice for startups entering a market with established incumbents. (43:00) 45:45) One thing that is working for Amit in go-to-market right now.

GTM 85

GTM UX Finance Growth 85

Sales Hacker

DECEMBER 12, 2023

50:00) One thing that is working for Daniel in go-to-market right now. If your business growth is constrained by the cashflow you need for inventory, advertising, or something else, Flex could provide you with an interesting growth lever. 18:39) The two biggest mistakes that brands make. (22:22)

GTM 85

GTM Finance Networking Growth 85

Sales Hacker

DECEMBER 5, 2023

If your business growth is constrained by the cashflow you need for inventory, advertising, or something else, Flex could provide you with an interesting growth lever. If your business growth is constrained by the cashflow you need for inventory, advertising, or something else, Flex could provide you with an interesting growth lever.

GTM 99

GTM Customers Finance Represent 99

Sales Hacker

SEPTEMBER 13, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Ensure their compensation and career growth reflect their contribution. Brought to you by Apollo.

GTM 92

GTM Pipeline Finance Growth 92

Martech

NOVEMBER 21, 2024

In a candid conversation, he shared why traditional metrics fail to address the critical uncertainties of marketing spend and how a shift in mindset is essential for navigating today’s volatile landscape. A CEO’s perspective on investment effectiveness Risk on marketing investment. That would be bad.

GTM 59

GTM Drivers/motivators Legal Finance 59

SaaStr

JUNE 13, 2021

Fast forward to today, and Qualtrics is now worth $20B and CEO Zig Serafin joined us to share his lessons in scaling with Julia Laroche, Correspondent at Yahoo Finance. 4 The architecture of your technology should complement your go-to-market model. Your technology must be able to support your sales and marketing approach.

Growth 68

Growth Finance B2B Technology 68

SalesLoft

APRIL 25, 2019

It’s my pleasure to share SalesLoft has finalized our Series D financing. This boosts our ability to seamlessly implement the platform and codify customer’s desired go-to-market in their markets. SalesLoft Raises $70 Million Series D to Fuel Growth. I’m thrilled to announce one such investment today. PRESS RELEASE.

Growth 90

Growth Commission Networking Up-sell 90

Sales Hacker

FEBRUARY 2, 2024

Those three little letters that can stir up so much debate in the marketing and go-to-market world. What I mean by MQLs is Marketing Qualified Leads. Staying quiet on go-to-market topics isn’t exactly my style – so let’s get into it. Not Nicole and not other marketing leaders.

GTM 97

GTM Pipeline SQL UX 97

Highspot

MARCH 12, 2024

To maximize the impact of revenue enablement, you must focus on three elements: the enablement’s position in your go-to-market (GTM) engine, its strategic role, and how you measure its impact. So, why do such polarized opinions persist? It all comes down to strategy. Then, get everyone in the same room to narrow the list down.

Strategize 115

Strategize GTM Cross-sell Finance 115

Martech

SEPTEMBER 14, 2023

4 Defend marketing efficiency and effectiveness above budget In challenging times , CEOs and boards can look to scale back go-to-market efforts, leaving marketing in a defensive stance when it comes to budget. A note on the martech front 2023 marketing budgets grew at a 72% slower rate (from 10.4%

GTM 129

GTM Market share Growth Technology 129

Sales Hacker

AUGUST 29, 2023

Before Mixpanel, Meka spent four years at Stripe and scaled and matured its sales organization during the company’s rapid growth from 250 to 2000 people. Previously, he served as the VP of Sales & Services at Mixpanel, where he ran the more than 100-person global revenue team.

GTM 73

GTM Finance Education Start-ups 73

SaaStr

DECEMBER 16, 2022

Sam Blond, Partner at Founders Fund, joined Matt Plank, VP of Sales at Rippling, to unlock the secrets to exponential revenue growth. Rippling positioned itself as an all-in-one solution for employee management across HR, IT, and finance. Outbound is another successful growth tactic when combined with effective messaging.

Niche 83

Niche Price Drivers/motivators Finance 83

Martech

JUNE 28, 2022

And it should be emphasized that B2B teams and marketers have begun their transformation as marketing works across their entire company to play a more proactive role in all revenue and customer generation aspects. Drive the shift from push to pull marketing. Interactive and self-guided applications and videos.

B2B 115

B2B GTM Cross-sell Cold Call 115

SaaStr

MARCH 1, 2019

While most of us assume M&A happens late stage, Teddie gives a list of reasons why you should use M&A in your growth strategy. We invest mainly in the growth stage, so think series B, series C, but also somethings earlier as well as some later stage buyouts. M&A helps you expand geographically at a lower cost.

Growth 43

Growth Finance Negotiate Start-ups 43

SaaStr

NOVEMBER 23, 2022

Chief Revenue Officers are, at their core, officers: responsible for the top-line growth of the company. It’s up to the CRO to keep a company’s marketing and product strategy in the kind of lockstep that drives it to produce the revenue it needs. The CRO role is much more expansive than that of, for example, a VP of sales.

Drivers/motivators 106

Drivers/motivators Trust Legal Finance 106

SaaStr

FEBRUARY 1, 2024

As companies scale, they evolve, so how should marketing evolve accordingly to add maximum value? Kady Srinivasan , CMO of Lightspeed Commerce, has been through every stage of marketing growth at companies like DropBox, Owlet, Klaviyo, and now Lightspeed Commerce. What are the current growth levers that can scale?

GTM 76

GTM Growth Education Strategic planning 76

SaaStr

FEBRUARY 14, 2023

The current public market environment might look like a great SaaS crash for many people. It’s a leveling out from a period of explosive growth. While this fights inflation, it also means that high-growth companies have prospects who see cash flow very far in the future and buy into the company’s future growth.

Profit margin 80

Profit margin Drivers/motivators Cross-sell Growth 80

Hubspot

AUGUST 14, 2020

It's key to securing financing, documenting your business model, outlining your financial projections, and turning that nugget of a business idea into a reality. Business plans outline a company's go-to-market strategy, financial projections, market research, business purpose, and mission. Business Plan Template.

Finance 101

Finance Start-ups Go To Market Follow-up 101

SaaStr

JULY 20, 2022

He helps showcase these errors and advises on how to stop them from crippling a business’s growth. . Accelerating on a go to market expansion too rapidly can cripple a business’s momentum. How can founders and executive leaders avoid falling victim to the pitfalls of premature go-to-market acceleration?

Cross-sell 74

Cross-sell GTM Finance Growth 74

Salesforce

OCTOBER 12, 2021

They see how all departments can drive revenue for the company; those departments can include sales, marketing, customer success, and finance. What we learned from recent research is that ‘growth’ has a different definition than it did 10 years ago,” said Karen Semone, vice president of innovation strategy at Salesforce.

Gaming 98

Gaming Cross-sell Sales Finance 98

Sales Hacker

MARCH 23, 2021

You’ll learn new go-to-market strategies, get deeper funnel insides, and actual takeaways for your entire organization from revenue leaders at high-growth startups and Fortune 500 companies. You got this horrendous pressure to learn on the job whilst delivering these unnatural 200-300% annual revenue growth.

Finance 103

Finance Education Sales Start-ups 103

Salesforce

AUGUST 24, 2021

Believe me when I tell you: teams and companies aren’t using CRM technology to its full potential as the engine for customer-centered growth. The research surveyed executives, team managers, and individual contributors across marketing, sales, commerce, service, finance, and IT. times faster revenue growth.

CRM 98

CRM Finance Customer Relationship Management Technology 98

SaaStr

AUGUST 5, 2021

Leaders : These top dogs spend more time on strategy than tactical details and are interested in moving the business forward and bringing in higher growth metrics. . . With garage-dwellers the product-market fit is still questionable. High-rollers seek growth, as long as the go-to-market part of their P&L is finding efficiency.

Up-sell 103

Up-sell Sell Finance Price 103

Sales Hacker

APRIL 21, 2021

Once you’ve done that schedule lunch or coffee with the finance leader in their organization (or prof. Now Head of Revenue and Growth Operations at UpKeep, Jeff shared his “long and windy road” to RevOps with Sales Hacker: I took a long and windy road to RevOps. Full time offer with Intel on their strategic finance team.

Finance 104

Finance Cross-sell GTM SQL 104

Martech

OCTOBER 31, 2022

A look at IT and marketing data’s relationship. Emerging tech will experience a growth of 104% by 2023 , according to Statistica. That growth is in a market representing hardware, data centers and semiconductors that reached $1.4T The best practice is to also include a marketing focus in the data office.

Technology 108

Technology Technology Growth Government 108

SaaStr

MARCH 31, 2022

And what’s also interesting about that is these are the two fastest growing IT spend categories in CIO’s portfolios with 24% year over year growth. As a result of this, marketplaces have exploded in growth, and here’s some facts and figures. Azure’s marketplace has over 4 million monthly visitors.

Cross-sell 76

Cross-sell Finance Strategize Technology 76

Sales Hacker

AUGUST 25, 2023

We’ll continue on our mission to provide real stories/strategies/insights from the best go-to-market operators on the planet, spanning sales, marketing, customer success, operations/enablement, product and hiring. Creating these roles and structuring it this way was how we continued to fuel the growth engine. Very simple.

GTM 52

GTM Contract Cross-sell Account management 52

ConversionXL

NOVEMBER 23, 2022

Over 300 old and new faces flew to Austin to spend two days full of networking and talks on growth and experimentation. It does, and we brought world-class marketers to deliver keynotes full of value on growth and experimentation. Daniel Layfield, Growth Product Manager at Codecademy. CXL Live 2022 was a blast.

B2B 94

B2B Objectives and Key Results Relationship building Growth 94