Martech

APRIL 19, 2023

Applications of decision intelligence DI applies to various decision-making problems, such as resource allocation, risk management, strategic planning, and, yes, marketing. I’ve used it in developing systems and platforms for complex energy, finance, policy, and marketing decisions.

Strategize 117

Strategize Healthcare GTM Strategic planning 117

SaaStr

JUNE 17, 2023

It wasn’t luck – it was strategic planning and execution. Their approach: Reduced unnecessary expenses Invested in technology for automation and process streamlining Focused on customer retention strategies Prioritized high-margin products or services This plan helped them thrive in challenging market conditions.

Growth 111

Growth E-commerce Profit margin Strategize 111

SaaStr

FEBRUARY 1, 2024

Enterprise has a budget owner, influencer, decisionmaker, and finance person to sign off. You have multiple personas, and all of a sudden, you’re confronted with figuring out what the marketing strategy needs to look like for this kind of Enterprise audience. Marketing strategies must adapt to handle this complexity.

GTM 112

GTM Growth Education Strategic planning 112

Sales Hacker

DECEMBER 2, 2019

Mary is one of the leaders in the go-to-market and sales space and sales community in the Boston area. Most recently she worked at Crayon, which is an early-stage market intelligence platform. I understand accounting and finance. I can place accounting and finance professionals.” About Mary Rogul and Crayon.

Strategize 55

Strategize Contract Strategic planning Drivers/motivators 55

Gong.io

NOVEMBER 11, 2019

So nobody ever steps back and says, “Wow, we have to get approval from someone in finance to spend more than $10,000.”. Not just, “Finance does the numbers, and Product does this…” So, we all know that we’re collaborative now. How do we think about that?’”. Which is a way for everybody to own all the components of the business.

Finance 48

Finance Strategic planning Strategize Pipeline 48

SaaStr

MARCH 1, 2019

So let’s say you realized that you know you’re on a good track but let’s say through competitive pressure or whatever reasons you really want to have a broader suite that you go to market with. So what we can do – planning. So building a strategic plan for M&A.

Growth 45

Growth Finance Negotiate Start-ups 45

SaaStr

SEPTEMBER 13, 2019

In Today’s Episode We Discuss: * How Allison made her way into the world of SaaS with Gainsight from her start in finance at Bain in New York? What does a strategic plan really mean to Allison? In terms of ambition, how does one set ambitious enough plans to be a stretch but not a stretch too far? What is included in it?

Engineering 13

Engineering Objectives and Key Results Strategic planning Strategize 13