SaaStr

FEBRUARY 7, 2025

With Databricks now one of the largest pre-IPO technology companies, with $10 billion of expected non-dilutive financing and a valuation of $62 billion, Ron’s insights are gold for any revenue leader looking to scale. These early conversations helped shape Databricks product, pricing, and go-to-market strategy.

Technical Sales 72

Technical Sales Inside sales Cross-sell Account management 72

Sales Hacker

FEBRUARY 13, 2020

Transitioning from mid-market selling to enterprise selling isn’t easy. In our first post we focused on how to be product- and market-ready, but that’s still only part of the solution. 1) Marketing: Does your marketing appeal to enterprise orgs? Customer and channel partnerships. Sales strategy.

Go To Market 88

Go To Market Up-sell Sales Strategize 88

Partners in Excellence

MARCH 26, 2024

” Why I’m So Interested In Selling I worked as a finance manager for a large tech company early in my professional career. When these large, strategic deals closed, our team and the company celebrated the success. We also have companies with just OK products but great go-to-market teams, and they’re doing well.”

Sell 137

Sell Cross-sell Finance B2C 137

Sales Hacker

OCTOBER 19, 2022

Bigger strategic lifts require more intention. It’s extremely rare that the strategic context of the Head of Sales’ last company is the same at the new company.”. In a reasonably sized, mid-market company, RevOps drives it,” Mark said. Compensation is the caboose, not the engine. Strategy is the engine. Strategy is the engine.

Commission 124

Commission Finance Quota Strategize 124

Heinz Marketing

JANUARY 10, 2022

Join us for a great conversation about speaking finance as a marketer, the importance of the sales role in retention, how you are successful as a leader first and much more. So, I want to get to that as well, even with our audience being mostly B2B sales and marketing folks. I do not have a finance background.

Pipeline 110

Pipeline Finance Non-Profits Sales 110

Sales Hacker

SEPTEMBER 13, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. round of financing led by Emergency Capital, High Alpha, and PHX Ventures.

GTM 119

GTM Pipeline Finance Growth 119

Martech

APRIL 19, 2023

Strategic intelligence. Broadly, strategic intelligence means using BI insights to drive and support strategy. We also call this market intelligence which provides businesses with current industry trends and makes sense of consumer behavior to navigate a future course of action. Next, DI reduces risk and uncertainty.

Strategize 117

Strategize Healthcare GTM Strategic planning 117

SaaStr

MARCH 31, 2022

Rico Mallozzi: So marketplaces are fundamentally changing, go to market motions for a lot of enterprise technology companies. And with that being said, today we’re going to discuss how you assess that, how you become successful on these. You need to get those transactions to kind of get that high velocity movement going.

Cross-sell 105

Cross-sell Finance Strategize Technology 105

Sales Hacker

DECEMBER 2, 2019

Mary is one of the leaders in the go-to-market and sales space and sales community in the Boston area. Most recently she worked at Crayon, which is an early-stage market intelligence platform. I understand accounting and finance. I can place accounting and finance professionals.” About Mary Rogul and Crayon.

Strategize 55

Strategize Contract Strategic planning Drivers/motivators 55

SaaStr

JUNE 17, 2023

This was achieved through strategic cost-cutting measures without compromising their growth trajectory. Known for its inbound marketing software products, it has consistently reinvested profits back into the business to fuel sustainable growth. It wasn’t luck – it was strategic planning and execution.

Growth 111

Growth E-commerce Profit margin Strategize 111

Hubspot

JULY 11, 2019

This person might oversee CRM performance and engagement across the team, onboard new salespeople, strategize on process improvements, and coordinate team and executive meetings. The right candidate for your sales analyst will work with Sales and Finance on sales order entry, manage the team’s CRM, handle reporting, and calculate commissions.

Commission 98

Commission Territory Quota CRM 98

Salesforce

OCTOBER 12, 2021

Businesses are realizing that to stay agile, strategic, and most importantly, sustainable, they need a CRO who can fold marketing, sales, and customer success into one seamless revenue machine. “In They’re able to pinpoint how organizations can strategically move themselves into a very successful future.”. Not exactly.

Gaming 98

Gaming Cross-sell Sales Finance 98

Sales Hacker

APRIL 21, 2021

Once you’ve done that schedule lunch or coffee with the finance leader in their organization (or prof. Full time offer with Intel on their strategic finance team. Requirements: Bachelor’s degree or equivalent experience in finance and accounting. Assist the CEO and sales leadership team with go-to-market planning.

Finance 116

Finance Cross-sell GTM SQL 116

Highspot

JANUARY 23, 2025

Your entire go-to-market team also relies on these abilities to create seamless experiences for buyers at each stage of the buyers journey. Strategic thinking helps sales reps tailor pitches that address complex buyer needs. It involves analyzing data, anticipating objections, and proposing solutions.

Objectives and Key Results 52

Objectives and Key Results Negotiate Cross-sell Pitch 52

Heinz Marketing

NOVEMBER 26, 2021

To sum it up, a great data intelligence platform provides “ both the data and technology you need to create a more cohesive go-to-market strategy from start to finish.” And while there are various Data Intelligence Platforms on the market, my favorite—and the one I have the most experience with—is ZoomInfo. Funding Investors.

CRM 122

CRM Contact Campaign B2C 122

Martech

SEPTEMBER 14, 2023

4 Defend marketing efficiency and effectiveness above budget In challenging times , CEOs and boards can look to scale back go-to-market efforts, leaving marketing in a defensive stance when it comes to budget. Study “market share capture” strategies and how to finance them.

GTM 128

GTM Market share Growth Technology 128

Salesforce

JANUARY 27, 2023

and risk mitigation strategy in case the idea doesn’t pan out Present the business case in the most effective way possible, including targeting the business case to your audience; i.e., what does this mean specifically for marketing, sales, finance, etc.?

Technology 98

Technology Technology Minimum Viable Product Angle 98

Partners in Excellence

NOVEMBER 4, 2012

As a simplistic example, I see people from a company hitting on our blogs and websites, I see them searching for us in LinkedIn, a number of people with sales management, sales operations, and finance are asking for some of our white papers. and overall go to market strategies. Guess what, those people want to talk to me!

B2C 104

B2C Prospecting Finance Presentation 104

PandaDoc

MARCH 17, 2025

At first glance, revenue operations (RevOps) and financial operations (FinOps) may seem like completely different functionsone focused on driving revenue and the other on managing finances. Revenue operations is a strategic approach to aligning sales, operations, customer success, and marketing to drive growth. What is RevOps ?

Legal 52

Legal Finance Strategize Growth 52

Hubspot

JUNE 8, 2021

It's the pinnacle of a career in sales and demands highly-honed skills in strategic sales, leadership, business development, and revenue growth tactics. Account Manager: Employers are looking for people with a bachelor's degree in business, finance, communications, marketing, or economics. Chief Sales Officer. Management.

Commission 94

Commission Territory Finance Inside sales 94

Salesforce

JANUARY 3, 2022

Create a single source of truth to empower go-to-market teams. It’s] really about bringing go-to-market strategies to life — partnering not only within the chief revenue officer’s organization, but across product, finance, and HR teams to ensure you can deliver value to customers. Sign up now.

Growth 98

Growth Quota Intrinsic Cross-sell 98

SaaStr

FEBRUARY 1, 2024

Enterprise has a budget owner, influencer, decisionmaker, and finance person to sign off. You have multiple personas, and all of a sudden, you’re confronted with figuring out what the marketing strategy needs to look like for this kind of Enterprise audience. Marketing strategies must adapt to handle this complexity.

GTM 112

GTM Growth Education Commission 112

Sales Hacker

NOVEMBER 15, 2017

Account Based Marketing (ABM) is a strategic framework that engages qualified individual prospects or customer accounts as unique markets in themselves, worthy of focused, hyper-personalized treatment by sales, marketing and other teams. . Go-to-Market Strategy. Gatekeeper. General Manager.

B2B 105

B2B E-commerce Cold Call Represent 105

Sales Hacker

MARCH 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly. Your go to market motion has to be driven by the product.

GTM 76

GTM X-functional Start-ups Campaign 76

Highspot

JULY 31, 2020

Proactively thinking through how and why your sales organization is set up a certain way ensures that you are not only making strategic hiring decisions but that you’re putting your reps in position to thrive. Manages day-to-day communications with sales and other go-to-market teams.

Assembly Line 72

Assembly Line Territory Strategize Sales 72

Sales Hacker

SEPTEMBER 11, 2020

VCs are always on the lookout for the next Lyft, so they strategically partner with founders who they believe will provide them with a 10X return. This funding generally gives the company a couple of years to further develop its products, team, and begin to tackle its GTM (go-to-market) strategy. Go Find Your Unicorn.

Sell 106

Sell Minimum Viable Product Objectives and Key Results Cross-sell 106

Sales Hacker

APRIL 30, 2018

We often don’t speak the language of business, and we don’t do a good job of strategically aligning our programs to their goals. Unlike well-established departments such as Finance and Human Resources, the team structure of sales enablement dramatically varies across organizations. . in support of revenue-oriented goals.

Non-Profits 101

Non-Profits Profit margin Quota Sales 101

Sales Hacker

MARCH 25, 2025

Ray breaks down why the rise of AI agents is a tectonic shift, how businesses are already seeing ROI, and what it means for SaaS, team structure, and go-to-market strategies. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

GTM 69

GTM X-functional Start-ups Relationship building 69

PandaDoc

FEBRUARY 28, 2025

A strategic revenue operations (RevOps) approach can help you optimize your end-to-end customer journey to maximize growth. Marketing, sales, and customer success departments are all aiming for a common goal: to drive revenue. HubSpot is a great choice for SaaS, e-commerce, marketing, and both B2B and B2C companies.

E-commerce 52

E-commerce Objectives and Key Results Contract Pipeline 52

SaaStr

MAY 27, 2020

Why is financing hard right now? It’s very difficult to get financed. So the market hates uncertainty. And then one day the whole market resets to the seven times. The problem in private markets is private markets don’t adjust their pricing because it takes time until financing’s actually happen.

Finance 110

Finance Government Price Contract 110

Sales Hacker

JANUARY 13, 2021

Depending on the software, implementation, and go-to-market (GTM) strategy, considerable costs and internal resources could be needed for a successful deployment. Product management, engineering, customer success, sales, and marketing groups will weigh in on the decision-making process.

GTM 88

GTM Negotiate Profit margin Contract 88

Sales Hacker

MARCH 22, 2022

We provide the tactical hands-on keyboard skillset to ensure that your Salesforce systems, HubSpot systems, and all associated technologies are running with the strategic blueprinting and frame working that you need to continue to scale and be most efficient as you achieve whatever goals you’re trying to in your business.

Education 99

Education Consult Cold Call Start-ups 99

Hubspot

OCTOBER 2, 2019

For example, if a sales rep earns a 15% commission for each deal they close, and are projected to close $100,000 in sales for the quarter, then your finance team will anticipate an allocation of $15,000 in commission payroll for that rep. Sales territory optimization - The ability to support strategic territory mapping and efficiency.

Territory 99

Territory Quota Commission Sales 99

SalesLoft

JUNE 21, 2022

Your legal and finance teams are likely reviewing and negotiating vendor contracts. More challenging to identify where the problem is if something breaks; time spent troubleshooting takes away from more strategic work . Sales Management, Finance, and Legal Teams. That’s right, it isn’t just a revenue issue.

Negotiate 52

Negotiate Legal Finance Technology 52

Heinz Marketing

NOVEMBER 30, 2020

This week’s show is called “ The Lost Art of Note Taking ” and our guest is Saro Zargarian , Senior Director of Go-To-Market Operations at Blueshift and creator of the SMART BOOK FIELD GUIDE. My focus has been in operations, go-to-market, sales coaching, sales management. Saro: Thanks again.

Pipeline 125

Pipeline Objectives and Key Results Sales Negotiate 125

ConversionXL

NOVEMBER 23, 2022

If you want to grow beyond the local maximum, the only way to do that is through testing the strategic, most guarded parts of your business. A marketing strategy should include a go-to-market plan that is sales-led and product assisted. Daniel Layfield. A way to do this is by making your story become a strategy.

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

Sales Hacker

FEBRUARY 23, 2021

Hunter Madeley: One of the most important things a leadership team can do is make sure that their strategic, operational, and financial plans are married well together. So, I worked my way up the go-to-market side of the engine. You get this real well-rounded view of what’s actually happening in the market.

E-commerce 71

E-commerce Sales Commission Finance 71