SaaStr

NOVEMBER 23, 2022

It’s up to the CRO to keep a company’s marketing and product strategy in the kind of lockstep that drives it to produce the revenue it needs. For example, over the years, Angolia’s go-to-market strategy has tied together every part of its company, from finance to legal. . Build an adaptable culture based on trust.

Drivers/motivators 126

Drivers/motivators Trust Legal Finance 126

Sales Hacker

OCTOBER 19, 2022

In a reasonably sized, mid-market company, RevOps drives it,” Mark said. Then the CFO and Finance team enter to look at it from a financial viability perspective, find loopholes, and determine if the plan is still profitable for the company. Managing the unknowns and building trust. Doing it alone. QuotaPath’s newest (free!)

Commission 126

Commission Finance Quota Strategize 126

Heinz Marketing

JANUARY 10, 2022

Join us for a great conversation about speaking finance as a marketer, the importance of the sales role in retention, how you are successful as a leader first and much more. So, I want to get to that as well, even with our audience being mostly B2B sales and marketing folks. I do not have a finance background.

Pipeline 110

Pipeline Finance Non-Profits Sales 110

Highspot

JANUARY 23, 2025

Your entire go-to-market team also relies on these abilities to create seamless experiences for buyers at each stage of the buyers journey. Knowing a product’s technical details is important, but actively listening and caring about what ails the client builds the trust that ultimately closes deals. Did you know?

Objectives and Key Results 52

Objectives and Key Results Negotiate Cross-sell Pitch 52

Sales Hacker

SEPTEMBER 2, 2020

But meeting a client in person is still one of the most effective ways to build trust and, in turn, a solid, fruitful business relationship. The key is to know exactly who you are targeting, and then go all in to impress that potential buyer. Companies operating in well-digitized industries (media, IT, finance, professional services).

Inside sales 132

Inside sales Cold Call Contract Price 132

Martech

SEPTEMBER 14, 2023

. #4 Defend marketing efficiency and effectiveness above budget In challenging times , CEOs and boards can look to scale back go-to-market efforts, leaving marketing in a defensive stance when it comes to budget. Trusted to remain agile but effective. ” Here’s the problem with that mindset.

GTM 129

GTM Market share Growth Technology 129

SaaStr

JULY 20, 2022

Accelerating on a go to market expansion too rapidly can cripple a business’s momentum. How can founders and executive leaders avoid falling victim to the pitfalls of premature go-to-market acceleration? Hire according to empirical indicators, not the financing plan. a company will hire rapidly to achieve scale.

Cross-sell 103

Cross-sell GTM Finance Growth 103

Sales Hacker

MARCH 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly. Your go to market motion has to be driven by the product.

GTM 78

GTM X-functional Start-ups Campaign 78

Heinz Marketing

NOVEMBER 26, 2021

To sum it up, a great data intelligence platform provides “ both the data and technology you need to create a more cohesive go-to-market strategy from start to finish.” And while there are various Data Intelligence Platforms on the market, my favorite—and the one I have the most experience with—is ZoomInfo. Funding Investors.

CRM 122

CRM Contact Campaign B2C 122

SaaStr

AUGUST 26, 2020

But know that there’s going to be a greater time commitment, more meetings, more conversations, to get over the bar and over the hump for closing your seed financing or any financing in this environment. The fourth major risk that investors are evaluating is go-to-market risk.

Pitch 126

Pitch Finance Product Start-ups 126

Salesforce

AUGUST 24, 2021

The research surveyed executives, team managers, and individual contributors across marketing, sales, commerce, service, finance, and IT. Now, only 26% of survey respondents said total cost of ownership is an important consideration , versus 51% for trust and security, and 47% for work-from-anywhere connectivity. Get the data.

CRM 98

CRM Finance Customer Relationship Management Technology 98

Hubspot

JUNE 8, 2021

You'll have to gain customer's trust, understand their industry, and help them achieve their goals. As the internal go-to, you'll have direct access to customers and work to maintain those relationships over time. Director of Sales: An MBA or bachelor's degree in business, marketing, or finance are the best degrees for this role.

Commission 94

Commission Territory Finance Inside sales 94

Salesforce

SEPTEMBER 27, 2021

We were able to gain each other’s trust. Their contract was originally in our mid-market segment, but they outgrew our segment lines, which brought them into our enterprise team. Due to the ease of communication, we were able to gain each other’s trust.”. Reimagine the selling experience. see what's new.

Closing 98

Closing Contract Legal Cross-sell 98

Sales Hacker

OCTOBER 2, 2020

No, that’s not the setup for some obscure go-to-market joke. But standout SEPs will recognize — and build out expertise in — the intricacies of finance, logistics and other industries critical to economic growth. What’s the difference between sales enablement and Sales Engagement? Industry-specific expertise and functionality.

Objectives and Key Results 139

Objectives and Key Results Sales Cross-sell Technology 139

Sales Hacker

AUGUST 4, 2020

I basically was sitting there in a diner and I told her, “Look, I quit my job, I’m starting a PR firm, but I’m only going to do it if I have your blessing.” ” And of course being the great wife that she is, she said, “Matt, I trust you.” Deliver the product you said you were going to deliver.

Objectives and Key Results 123

Objectives and Key Results Finance Start-ups Prospecting 123

Sales Hacker

JUNE 16, 2021

The mandate for sales enablement is to increase the effectiveness of their go-to-market (GTM) strategy by providing coaching, training, and introducing sales enablement platforms and tools. Select a vendor: Work with your finance and legal teams to make sure the contract terms are acceptable. What is sales enablement?

GTM 122

GTM Contract Quota CRM 122

Salesforce

JANUARY 3, 2022

This creates a culture of trust. Create a single source of truth to empower go-to-market teams. It’s] really about bringing go-to-market strategies to life — partnering not only within the chief revenue officer’s organization, but across product, finance, and HR teams to ensure you can deliver value to customers.

Growth 98

Growth Quota Intrinsic Cross-sell 98

Sales Hacker

SEPTEMBER 11, 2020

This funding generally gives the company a couple of years to further develop its products, team, and begin to tackle its GTM (go-to-market) strategy. – Marcus Lo, Head of Finance, Crunchbase. – Marcus Lo, Head of Finance and Operations, Crunchbase. Go Find Your Unicorn. It’s no longer just an idea.

Sell 108

Sell Minimum Viable Product Objectives and Key Results Cross-sell 108

Sales Hacker

JANUARY 13, 2021

Depending on the software, implementation, and go-to-market (GTM) strategy, considerable costs and internal resources could be needed for a successful deployment. This requirement often arises when selling into specific verticals, such as finance, pharmaceutical, or government. Assessing the OEM Channel.

GTM 89

GTM Negotiate Profit margin Contract 89

Sales Hacker

MARCH 25, 2025

Ray breaks down why the rise of AI agents is a tectonic shift, how businesses are already seeing ROI, and what it means for SaaS, team structure, and go-to-market strategies. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

GTM 70

GTM X-functional Start-ups Relationship building 70

SaaStr

DECEMBER 17, 2019

Companies that have access to more accurate financial data have the ability to develop seamless exchanges of information, providing consumers with improved ways to manage their finances. So, as a consumer, the way that you interacted with your finances in the web pre-Plaid was doing a variety of manual processes. Zach : Yeah.

Finance 85

Finance X-functional Non-Profits Launch 85

Sales Hacker

MARCH 22, 2022

Revenue leaders trust MindTickle to identify and drive winning sales rep behaviors so you can meet and beat quota every quarter. The CFO took my call and was impressed by my initiative and said, “Hey, there are laws about you touching our finances, but have you ever heard of Salesforce?”

Education 100

Education Consult Cold Call Start-ups 100

SaaStr

JUNE 19, 2020

Christoph Janz: And the last point I want to talk about is that you need to build trust and maybe learn to build trust remotely. It’s not a no brainer for investors to invest over the distance, they still have to adjust to that, and transparency builds trust. And I think that’s usually the best.

Pitch 75

Pitch Trust Meeting Follow-up 75

Hubspot

OCTOBER 23, 2019

We decided we weren't going to talk about Gainsight in the early days of Pulse. And it was tough, because you want all your actions to fuel your funnel, and figuring out how to talk to finance or the board about that choice can be really hard. People like doing business with people they trust, admire, and like.

Product 64

Product Finance Growth Meeting 64

Sales Hacker

NOVEMBER 17, 2020

Finance, legal and HR professionals need their own community, just like revenue executives and leaders do. Again, people that are running finance, legal and human resources or people functions within high-growth companies. Go to Loopio.com/saleshacker. We’ve actually recently announced the launch of Operations Collective.

Start-ups 109

Start-ups Technology Technology B2B 109

Highspot

JULY 31, 2020

Manages day-to-day communications with sales and other go-to-market teams. Secure your sales team’s success by carefully defining their roles and responsibilities within your go-to-market team — and invest as necessary in the supporting functions they need to thrive. Tracks and reviews sales performance metrics.

Assembly Line 72

Assembly Line Territory Strategize Sales 72

Sales Hacker

APRIL 22, 2019

Nick Worswick : I got my career started in finance, and I learned that I didn’t really want to be in finance. I can be helpful in go to market. I have some interesting ideas around how we can prospect within this particular market because I’ve spent some time talking to the first 25, 35, 45 customers.”

Territory 67

Territory Finance Growth Conversion 67

SalesLoft

APRIL 25, 2024

Join us live as go-to-market experts share their best advice and insights from the frontlines of revenue — with tactics you can immediately implement at your organization. It’s our position in the deal cycle to be the credible, trusted advisor. Even to a degree with marketing and finance.

Engineering 52

Engineering Sales Education Finance 52

Sales Hacker

AUGUST 25, 2023

We’ll continue on our mission to provide real stories/strategies/insights from the best go-to-market operators on the planet, spanning sales, marketing, customer success, operations/enablement, product and hiring. And trust me, business – and SaaS – is a “what have you done for me lately?” Very simple.

GTM 53

GTM Contract Cross-sell Account management 53

Heinz Marketing

JANUARY 1, 2018

Bring Finance team in as an accountability partner. Under Henry’s leadership, DiscoverOrg built the industry’s most accurate, highest-quality contact database, through a mix of technology and a team of live researchers who continually call into thousands of IT, marketing, HR, and finance departments. No a-holes.”.

Pipeline 60

Pipeline Finance Sales Cold Call 60

Sales Hacker

APRIL 24, 2018

5) Balancing your Go To Market Strategy with Customer Experience [10:30]. They look across product, finance, marketing, and sales and look at ways that we can improve the customer experience. Balancing Your Go To Market Strategy with Customer Experience. Show Agenda and Timestamps. 12) Sam’s Corner.

Customers 51

Customers Account management Go To Market Follow-up 51

SBI

JULY 14, 2021

to Enable Insight-Driven Targeting, Coaching, and Decision-Making for Go-to-Market Teams. ZoomInfo (NASDAQ: ZI), a global leader in modern go-to-market software, data, and intelligence, today announced it has agreed to acquire Chorus.ai , a leader in Conversation Intelligence with the industry’s most advanced technology.

Conversion 34

Conversion Legal Contact Finance 34

SaaStr

JULY 25, 2021

Jyoti Bansal: I’ve also learned it’s better to hire leaders earlier than you think you need because then you can delegate, you can trust and at AppDynamics I was hiring leaders only when it felt it was already late. I should have hired someone in some role like six months ago, a year ago. Jyoti Bansal: Great.

Up-sell 105

Up-sell SQL Product Start-ups 105

Lead Fuze

JANUARY 1, 2022

A critical parameter that will affect the pricing and go-to-market strategy is whether or not a company chooses to include embedded OEM software as default for all customers, or make it an optional option. When you are new to the federal government market, it is a challenge to gain relationships with agencies and departments.

Negotiate 52

Negotiate Profit margin Contract Price 52

SaaStr

AUGUST 5, 2019

And recently we raised around from Goldman Sachs in September of last year to fuel our go-to-market expansion. So I think it’s important to have a brand and a vision that shows you as a leader in the market. They are like Kleiner Perkins, Google Ventures. It’s a lot of little things coming together.

Gaming 81

Gaming Customers Construction Contract 81

SaaStr

JULY 29, 2022

I think it is possible to get some revenue-based financing here, for sure, both from SVB and others, and also new emerging vendors from Pipe and on, you can get some. And it became a massive capital sink, as the company changed its go-to market around five million in revenue. Why can’t I trust him or her to do that?”

Price 110

Price Product Start-ups Niche 110

SaaStr

FEBRUARY 3, 2025

Going Enterprise Is a Company-Wide Decision The #1 mistake? Thinking enterprise is just a go-to-market play. But watch out – this is a major undertaking that touches product, engineering, sales, and finance. In 2019, top SaaS companies spent 50-55% of revenue on sales and marketing. It’s not.

Hospitality 110

Hospitality Price Manufacturing Engineering 110