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Measuring marketing’s impact: From metrics to growth

Martech

While revenue growth is prime currency, there’s a deeper truth. That’s the “secret” for sustainable growth, not a fleeting sales spike. While finance sees marketing’s greatest impact on revenue growth, sales values its ability to deliver leads. Accelerate revenue growth.

Growth 119
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How marketing leaders can transform marketing from a support function to a growth driver

Martech

He emphasized the importance of stepping into a role that aligns with the organization’s growth and profitability objectives. While the modern marketing landscape is undeniably more complicated than a decade ago, the fundamental responsibilities of brand growth and demand generation remain central to their role.

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Dear SaaStr: When Should You Make Your First Finance Hire?

SaaStr

Dear SaaStr: When Should You Make Your First Finance Hire? Even with all the great AI and other tools out there in finance now — if you are growing quickly, you should make your first finance hire earlier than most founders think. A Director of Finance can handle all of this and set up scalable processes for growth.

Finance 66
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Finance for the Non-Financial Manager: Why It Still Matters

The Advantexe Advisor

For years, organizations have relied on traditional Finance for the Non-Financial Manager (FFNFM) programs to help managers better understand essential financial concepts and terms. By building core skills, managers can better connect financial insights with strategy to ensure they contribute to their companys growth and performance.

Finance 67
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How To Speak The Language Of Financial Success In Product Management

Speaker: Jamie Bernard

By connecting your product’s journey with the company’s financial success, you’ll ensure that every feature, release, and innovation contributes to the bottom line, driving both customer satisfaction and business growth. In this webinar, we'll highlight the critical importance of business and financial acumen in product management.

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How to make the jump from product-market fit to platform-market fit

Martech

.” Jason’s mission is clear: Lead the company through the final stage of go-to-market maturity, platform-market fit, where integrated solutions drive customer value and position the company for long-term growth. Linking these metrics helps them spot synergies and bottlenecks, driving faster growth. Product-market fit.

GTM 110
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Building Product in the Age of AI with Plaid’s President and Brex’s President

SaaStr

4 Unexpected Learnings from Brex and Plaid’s Presidents: The Enterprise Trap Is Real : Companies often fall into the trap of constantly adding features to close enterprise deals rather than focusing on the core 20% that drives actual growth. Growth is often driven by that core 20% of your product.”

Product 90