Martech
AUGUST 15, 2024
While revenue growth is prime currency, there’s a deeper truth. That’s the “secret” for sustainable growth, not a fleeting sales spike. While finance sees marketing’s greatest impact on revenue growth, sales values its ability to deliver leads. Accelerate revenue growth.
Martech
NOVEMBER 13, 2024
He emphasized the importance of stepping into a role that aligns with the organization’s growth and profitability objectives. While the modern marketing landscape is undeniably more complicated than a decade ago, the fundamental responsibilities of brand growth and demand generation remain central to their role.
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SaaStr
MARCH 25, 2025
Dear SaaStr: When Should You Make Your First Finance Hire? Even with all the great AI and other tools out there in finance now — if you are growing quickly, you should make your first finance hire earlier than most founders think. A Director of Finance can handle all of this and set up scalable processes for growth.
The Advantexe Advisor
FEBRUARY 7, 2025
For years, organizations have relied on traditional Finance for the Non-Financial Manager (FFNFM) programs to help managers better understand essential financial concepts and terms. By building core skills, managers can better connect financial insights with strategy to ensure they contribute to their companys growth and performance.
Speaker: Jamie Bernard
By connecting your product’s journey with the company’s financial success, you’ll ensure that every feature, release, and innovation contributes to the bottom line, driving both customer satisfaction and business growth. In this webinar, we'll highlight the critical importance of business and financial acumen in product management.
Martech
SEPTEMBER 20, 2024
.” Jason’s mission is clear: Lead the company through the final stage of go-to-market maturity, platform-market fit, where integrated solutions drive customer value and position the company for long-term growth. Linking these metrics helps them spot synergies and bottlenecks, driving faster growth. Product-market fit.
Heinz Marketing
AUGUST 23, 2022
Because finance functions as the analytical partner to marketing creativity, there can be a disconnect between the perceived goals. CFOs have to translate business functions to specific financial goals, while CMOs must focus on driving new growth, even when the initial figures might be higher than anticipated. Defining the Costs.
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