Sales Hacker

MARCH 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly. And then along the way. 00:07:00] Um, why make that shift?

GTM 76

GTM X-functional Start-ups Campaign 76

Sales Hacker

FEBRUARY 5, 2024

Andy co-Chairs the CMO group for Pavilion (6000+ GTM leaders) and is active in several marketing communities. Currently, he operates his own consultancy helping leaders with marketing strategy and AI in GTM. He’s also a proud alum of Michigan and Northwestern.

GTM 119

GTM Finance CRM Go To Market 119

Martech

NOVEMBER 21, 2024

It’s a C-suite perspective that’s not limited to GTM. That’s why our finance team is leading a combined effort to learn how to understand, forecast, prove and optimize our GTM efforts. If we are able to spend it with much better effectiveness and leverage, the swing in our opportunity cost could be a lot more than 2X.”

GTM 101

GTM Drivers/motivators Legal Finance 101

Sales Hacker

JANUARY 30, 2024

If your business growth is constrained by the cashflow you need for inventory, advertising, or something else, Flex could provide you with an interesting growth lever. If your business growth is constrained by the cashflow you need for inventory, advertising, or something else, Flex could provide you with an interesting growth lever.

GTM 111

GTM UX Finance Growth 111

Sales Hacker

JULY 8, 2024

The value of long-term relationships and “compound interest” in professional growth. Flex is a finance super app built around a credit card with unique Net-60 day terms that enables businesses to make an investment today and pay it back 60 days later with zero percent interest.

GTM 126

GTM Trust Finance Go To Market 126

Sales Hacker

FEBRUARY 27, 2024

If your business growth is constrained by the cashflow you need for inventory, advertising, or something else, Flex could provide you with an interesting growth lever. If your business growth is constrained by the cashflow you need for inventory, advertising, or something else, Flex could provide you with an interesting growth lever.

GTM 122

GTM Finance Pipeline Growth 122

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. Price and product are only two of many operational GTM levers.

GTM 128

GTM Market share Growth Technology 128

Sales Hacker

DECEMBER 5, 2023

If your business growth is constrained by the cashflow you need for inventory, advertising, or something else, Flex could provide you with an interesting growth lever. If your business growth is constrained by the cashflow you need for inventory, advertising, or something else, Flex could provide you with an interesting growth lever.

GTM 125

GTM Customers Finance Represent 125

Sales Hacker

JULY 30, 2024

Flex is a finance super app built around a credit card with unique Net-60 day terms that enables businesses to make an investment today and pay it back 60 days later with zero percent interest. The post GTM 105: Scaling to $100M ARR with Creative Demand Gen and Hiring Discipline with Sam Blond appeared first on GTMnow.

GTM 117

GTM Finance Pitch Campaign 117

Sales Hacker

NOVEMBER 28, 2023

She is currently the VP of Sales at Crunchbase , where she leads a high-growth team out of New York City. If your business growth is constrained by the cashflow you need for inventory, advertising, or something else, Flex could provide you with an interesting growth lever.

GTM 124

GTM Finance Sales Growth 124

Sales Hacker

JUNE 26, 2024

In this milestone 100th episode, Scott is joined by Sophie Buonassisi , VP of Marketing at GTMfund and GTMnow and a key architect behind the media brand’s growth. Key metrics and growth strategies for the GTMnow brand and assets. 16:15 – GTM Now: Content and metrics. 6:05 – Importance of in-person events.

GTM 102

GTM Finance Growth Go To Market 102

Sales Hacker

MARCH 25, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Ray Smith is the VP of AI Agents at Microsoft. Which skills will matter most in an agent-first world (hint: think like a GM or growth hacker). GTM 139 Episode Transcript Scott Barker: Hello, and welcome back to the GTM podcast.

GTM 69

GTM X-functional Start-ups Relationship building 69

Sales Hacker

DECEMBER 12, 2023

If your business growth is constrained by the cashflow you need for inventory, advertising, or something else, Flex could provide you with an interesting growth lever. If your business growth is constrained by the cashflow you need for inventory, advertising, or something else, Flex could provide you with an interesting growth lever.

GTM 110

GTM Finance Networking Growth 110

SaaStr

MAY 25, 2024

Lesson #1: Invest In Customer Support Early Cloudinary strongly believes that customer success and support are enablers of PLG growth and aren’t just a cost center. If you can’t hire a CFO, maybe it’s a VP of Finance. They’ll be a great asset as you model GTM motions. Today, it’s the majority of their business.

Growth 126

Growth GTM Product Consult 126

Martech

NOVEMBER 21, 2024

It’s a C-suite perspective that’s not limited to GTM. That’s why our finance team is leading a combined effort to learn how to understand, forecast, prove and optimize our GTM efforts. If we are able to spend it with much better effectiveness and leverage, the swing in our opportunity cost could be a lot more than 2X.”

GTM 87

GTM Drivers/motivators Legal Finance 87

Sales Hacker

AUGUST 29, 2023

Before Mixpanel, Meka spent four years at Stripe and scaled and matured its sales organization during the company’s rapid growth from 250 to 2000 people. Share your favourite media piece (GTM podcast or GTM newsletter) on LinkedIn and Twitter, tag us, and you’ll be entered to win a pair of GTMfund Airpod Pros!

GTM 95

GTM Finance Education Start-ups 95

SaaStr

SEPTEMBER 27, 2024

At this year’s SaaStr Annual, Rippling’s CRO, Matt Plank, chats with Sam Blond, host of the SaaStr CRO Confidential and former CRO at Brex, about Rippling’s top 3 growth tactics, which have led to the Rippling becoming a $14B company with several hundred million of ARR. From there, inbound SDRs would engage them.

Growth 129

Growth Quota Account management Cold Call 129

Sales Hacker

SEPTEMBER 13, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. Ensure their compensation and career growth reflect their contribution. is one of the fastest-growing companies in SaaS, with 9x ARR growth since 2021 and currently valued at $1.6

GTM 119

GTM Pipeline Finance Growth 119

SaaStr

AUGUST 26, 2024

They’ll explore strategies for using customer success not just as a support function but as a powerful engine for revenue growth. The CFO Summit at SaaStr Annual Join us for the official Chief Finance Officer (CFO) Summit at SaaStr Annual. AMA for All Things CS : Get Your Burning Questions Answered from Top CS Leaders!

Networking 119

Networking GTM X-functional Finance 119

Highspot

MARCH 12, 2024

To maximize the impact of revenue enablement, you must focus on three elements: the enablement’s position in your go-to-market (GTM) engine, its strategic role, and how you measure its impact. If the enablement function is not empowered to actively shape the GTM function, you’re on the path to two major pitfalls.

Strategize 115

Strategize GTM Cross-sell Finance 115

SaaStr

JANUARY 30, 2024

There was so much panic and fear about not running out of money, and cutting the burn, and overfunded unicorns, that almost everyone got a pass on growth as long as the burn was low. In fact, most of your team may need to go to get back to growth, ultimately. The customer financing is there. The good news? But they did it.

GTM 120

GTM Finance Growth Gaming 120

Sales Hacker

FEBRUARY 2, 2024

Flex is a finance super app built around a credit card with unique Net-60 day terms that enables businesses to make an investment today and pay it back 60 days later with zero percent interest. Listen on Spotify or find it anywhere you get your podcasts by searching “The GTM Podcast.” Share The GTM Newsletter That’s it, that’s all.

GTM 122

GTM Pipeline SQL UX 122

Martech

JUNE 28, 2022

From talking with progressive B2B go-to-market (GTM) leaders, here are strategies to stop mass buyer resignation, advance your career and have a much more significant impact on revenue growth. Breakthrough moments and experiences can be done through: Product-led growth (PLG). Drive the shift from push to pull marketing.

B2B 112

B2B GTM Cross-sell Cold Call 112

Sales Hacker

APRIL 21, 2021

An emerging need to support multiple GTM plans across segments and regions. Once you’ve done that schedule lunch or coffee with the finance leader in their organization (or prof. Be able to define and map GTM processes and workflows, identify gaps, and iterate and improve. Unified data problems. Garrio Harrison ). We told you.).

Finance 116

Finance Cross-sell GTM SQL 116

Sales Hacker

JUNE 16, 2021

Here’s my guess: you’d see a GTM organization working together like a well-oiled machine. The mandate for sales enablement is to increase the effectiveness of their go-to-market (GTM) strategy by providing coaching, training, and introducing sales enablement platforms and tools. What is sales enablement? Training platforms.

GTM 121

GTM Contract Quota CRM 121

SaaStr

JUNE 27, 2024

Let’s see what Job’s biggest learnings are during this wild ride of growth. As you grow, you hire specialists, GTM leadership, sales leadership, and others who have done this at a similar scale or in a similar market. The biggest mistake Remote made in GTM was looking at what others were doing and trying to replicate it exactly.

GTM 105

GTM Launch Finance Start-ups 105

SaaStr

MARCH 20, 2024

With personal experience from EchoSign and other high-growth companies, he was spoiled when it came to those companies raising money from exceptional VCs. Higher than he imagined in terms of the founder quality bar and, the stage of the business, and growth and efficiency metrics. And that’s what makes the bar that much higher.

Quota 122

Quota Finance Drivers/motivators Growth 122

SaaStr

DECEMBER 5, 2023

Challenge #1: Starting with Product-Led Growth and Deciding If It’s Worth It If you start with PLG and want to move your customer base and prospects to Enterprise deals, you might ask yourself: Should I go for it? Miro was trying to make the shift to more of a hybrid GTM. You need to segment the entire organization, not just GTM.

GTM 107

GTM Cross-sell Government Legal 107

SaaStr

FEBRUARY 1, 2024

Kady Srinivasan , CMO of Lightspeed Commerce, has been through every stage of marketing growth at companies like DropBox, Owlet, Klaviyo, and now Lightspeed Commerce. If you’re a growth-oriented product company, you’re creating more and more products and a platform, so marketing can never stay the same. How do you want to win?

GTM 112

GTM Growth Education Commission 112

SaaStr

JULY 20, 2022

He helps showcase these errors and advises on how to stop them from crippling a business’s growth. . Mistake #1: Premature GTM acceleration. Hire according to empirical indicators, not the financing plan. Don’t simply hire and hope for continued growth. You can see Dave’s slides here. Question your rosy projections.

Cross-sell 104

Cross-sell GTM Finance Growth 104

SaaStr

NOVEMBER 24, 2021

Once you find your product-market fit, you figure out your GTM fit, and you are ready to ramp up growth and begin to scale. Pothole #6 – Massive Hiring of Salespeople Immediately After a Financing Round. Pothole #4 – Promoting Your Best Salesperson to Manager. Instead, establish a scaling pace.

GTM 104

GTM Price Promote Commission 104

Sales Hacker

MAY 5, 2021

Even if you’re not in RevOps, our list of RevOps heroes offer advice everyone needs to hear (or, at least everyone in a GTM org). Super engaged with the RevOps community, she opens up discussions on many pertinent questions like, who should run commissions : RevOps or Finance? Keith Jones , Manager of GTM systems at MURAL.

GTM 121

GTM Consult Territory Real Estate 121

SaaStr

MAY 8, 2024

Let’s jump right into this set of community questions focused on SaaS metrics, growth, and efficiency. Will there be some tradeoff in growth? Q: When it comes to GTM efficiency, what are the most important leading indicator metrics? Q: Do you achieve a higher growth rate in the usage-based model over user-based models?

Quota 110

Quota Price GTM Finance 110

SaaStr

DECEMBER 6, 2023

Their co-founder, Dylan Smith, handles many functions of the business, like finance. The other part of the business Aaron needs help with is the GTM operation — customer success, marketing, all of the international global operations, sales, and consulting. His work frees Aaron to focus on what he loves: product and engineering.

X-functional 116

X-functional Non-Profits GTM Price 116

Hubspot

FEBRUARY 20, 2025

Consider these seven as you decide how your business will go to market (GTM) or how you might pivot to stay afloat. Dealerships also offer coverage plans and warranties beyond what the manufacturer provides, present financing options to customers, and perform regular maintenance for their primary brands.

Manufacturing 36

Manufacturing Retail GTM Price 36

Sales Hacker

SEPTEMBER 11, 2020

While there are various metrics and KPIs they will be tracking, there’s one underlying theme — growth. “ The only essential thing is growth. Everything else we associate with startups follows from growth.”. Each round of funding is typically designed for a specific growth cycle. Funding rounds.

Sell 106

Sell Minimum Viable Product Objectives and Key Results Cross-sell 106

Gong.io

JANUARY 12, 2021

Jared is diligent, disciplined, enjoys coaching, and is a self-proclaimed Personal Finance Ninja (cool title). As a Senior Mid-Market CSM, Red uses Gong for note-taking, quick (non-email) escalations, points of interest, and personal growth. Go To Market (GTM) and enablement. Account Executive, Jared Nielsen.

Follow-up 118

Follow-up Objection handling GTM Meeting 118