Sales Hacker

JUNE 26, 2024

In this milestone 100th episode, Scott is joined by Sophie Buonassisi , VP of Marketing at GTMfund and GTMnow and a key architect behind the media brand’s growth. Key metrics and growth strategies for the GTMnow brand and assets. 16:15 – GTM Now: Content and metrics. 6:05 – Importance of in-person events.

GTM 79

GTM Finance Growth Go To Market 79

Sales Hacker

FEBRUARY 27, 2024

If your business growth is constrained by the cashflow you need for inventory, advertising, or something else, Flex could provide you with an interesting growth lever. If your business growth is constrained by the cashflow you need for inventory, advertising, or something else, Flex could provide you with an interesting growth lever.

GTM 95

GTM Finance Pipeline Growth 95

Sales Hacker

JULY 30, 2024

Flex is a finance super app built around a credit card with unique Net-60 day terms that enables businesses to make an investment today and pay it back 60 days later with zero percent interest. The post GTM 105: Scaling to $100M ARR with Creative Demand Gen and Hiring Discipline with Sam Blond appeared first on GTMnow.

GTM 90

GTM Finance Pitch Campaign 90

Sales Hacker

DECEMBER 5, 2023

If your business growth is constrained by the cashflow you need for inventory, advertising, or something else, Flex could provide you with an interesting growth lever. If your business growth is constrained by the cashflow you need for inventory, advertising, or something else, Flex could provide you with an interesting growth lever.

GTM 99

GTM Customers Finance Represent 99

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. Price and product are only two of many operational GTM levers.

GTM 115

GTM Market share Growth Technology 115

Sales Hacker

NOVEMBER 28, 2023

She is currently the VP of Sales at Crunchbase , where she leads a high-growth team out of New York City. If your business growth is constrained by the cashflow you need for inventory, advertising, or something else, Flex could provide you with an interesting growth lever.

GTM 97

GTM Finance Growth Sales 97

Sales Hacker

DECEMBER 12, 2023

If your business growth is constrained by the cashflow you need for inventory, advertising, or something else, Flex could provide you with an interesting growth lever. If your business growth is constrained by the cashflow you need for inventory, advertising, or something else, Flex could provide you with an interesting growth lever.

GTM 85

GTM Finance Networking Growth 85

Sales Hacker

AUGUST 29, 2023

Before Mixpanel, Meka spent four years at Stripe and scaled and matured its sales organization during the company’s rapid growth from 250 to 2000 people. Share your favourite media piece (GTM podcast or GTM newsletter) on LinkedIn and Twitter, tag us, and you’ll be entered to win a pair of GTMfund Airpod Pros!

GTM 73

GTM Finance Education Start-ups 73

Martech

SEPTEMBER 20, 2024

.” Jason’s mission is clear: Lead the company through the final stage of go-to-market maturity, platform-market fit, where integrated solutions drive customer value and position the company for long-term growth. Source: GTM Partners, 3Ps GTM Maturity Model It’s not just about selling more products.

GTM 96

GTM Product Cross-sell Profit margin 96

SaaStr

NOVEMBER 20, 2024

A New GTM Mental Model for AI Products That feedback told GitHub that people who weren’t using the GitHub platform still wanted to use Copilot for Business. You have to listen on the product front and the GTM front. Ship to learn Embrace a growth mindset Their core ethos is being iterative and a little uncomfortable.

GTM 91

GTM Product Legal Launch 91

SaaStr

MAY 25, 2024

Lesson #1: Invest In Customer Support Early Cloudinary strongly believes that customer success and support are enablers of PLG growth and aren’t just a cost center. If you can’t hire a CFO, maybe it’s a VP of Finance. They’ll be a great asset as you model GTM motions. Today, it’s the majority of their business.

Growth 101

Growth GTM Product Consult 101

Sales Hacker

SEPTEMBER 13, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. Ensure their compensation and career growth reflect their contribution. is one of the fastest-growing companies in SaaS, with 9x ARR growth since 2021 and currently valued at $1.6

GTM 92

GTM Pipeline Finance Growth 92

SaaStr

AUGUST 26, 2024

They’ll explore strategies for using customer success not just as a support function but as a powerful engine for revenue growth. The CFO Summit at SaaStr Annual Join us for the official Chief Finance Officer (CFO) Summit at SaaStr Annual. AMA for All Things CS : Get Your Burning Questions Answered from Top CS Leaders!

Networking 99

Networking GTM X-functional Finance 99

SaaStr

SEPTEMBER 27, 2024

At this year’s SaaStr Annual, Rippling’s CRO, Matt Plank, chats with Sam Blond, host of the SaaStr CRO Confidential and former CRO at Brex, about Rippling’s top 3 growth tactics, which have led to the Rippling becoming a $14B company with several hundred million of ARR. From there, inbound SDRs would engage them.

Growth 100

Growth Quota Account management Cold Call 100

Highspot

MARCH 12, 2024

To maximize the impact of revenue enablement, you must focus on three elements: the enablement’s position in your go-to-market (GTM) engine, its strategic role, and how you measure its impact. If the enablement function is not empowered to actively shape the GTM function, you’re on the path to two major pitfalls.

Strategize 115

Strategize GTM Cross-sell Finance 115

Sales Hacker

FEBRUARY 2, 2024

Flex is a finance super app built around a credit card with unique Net-60 day terms that enables businesses to make an investment today and pay it back 60 days later with zero percent interest. Listen on Spotify or find it anywhere you get your podcasts by searching “The GTM Podcast.” Share The GTM Newsletter That’s it, that’s all.

GTM 97

GTM Pipeline SQL UX 97

SaaStr

JANUARY 30, 2024

There was so much panic and fear about not running out of money, and cutting the burn, and overfunded unicorns, that almost everyone got a pass on growth as long as the burn was low. In fact, most of your team may need to go to get back to growth, ultimately. The customer financing is there. The good news? But they did it.

GTM 88

GTM Finance Growth Gaming 88

Martech

JUNE 28, 2022

From talking with progressive B2B go-to-market (GTM) leaders, here are strategies to stop mass buyer resignation, advance your career and have a much more significant impact on revenue growth. Breakthrough moments and experiences can be done through: Product-led growth (PLG). Drive the shift from push to pull marketing.

B2B 103

B2B GTM Cross-sell Cold Call 103

SaaStr

JUNE 27, 2024

Let’s see what Job’s biggest learnings are during this wild ride of growth. As you grow, you hire specialists, GTM leadership, sales leadership, and others who have done this at a similar scale or in a similar market. The biggest mistake Remote made in GTM was looking at what others were doing and trying to replicate it exactly.

GTM 81

GTM Launch Finance Start-ups 81

Sales Hacker

AUGUST 25, 2023

Now that we’ve officially combined The Sales Hacker newsletter with The GTM Newsletter, we’re almost 60K strong! Thanks for being part of the GTM community. As always, you can catch up on past articles, podcasts and newsletters all in one place at the new home of Sales Hacker: GTMnow.com Thanks for reading The GTM Newsletter!

GTM 52

GTM Contract Cross-sell Account management 52

SaaStr

MARCH 20, 2024

With personal experience from EchoSign and other high-growth companies, he was spoiled when it came to those companies raising money from exceptional VCs. Higher than he imagined in terms of the founder quality bar and, the stage of the business, and growth and efficiency metrics. And that’s what makes the bar that much higher.

Quota 100

Quota Finance Drivers/motivators Growth 100

SaaStr

DECEMBER 5, 2023

Challenge #1: Starting with Product-Led Growth and Deciding If It’s Worth It If you start with PLG and want to move your customer base and prospects to Enterprise deals, you might ask yourself: Should I go for it? Miro was trying to make the shift to more of a hybrid GTM. You need to segment the entire organization, not just GTM.

GTM 74

GTM Cross-sell Government Legal 74

SaaStr

FEBRUARY 1, 2024

Kady Srinivasan , CMO of Lightspeed Commerce, has been through every stage of marketing growth at companies like DropBox, Owlet, Klaviyo, and now Lightspeed Commerce. If you’re a growth-oriented product company, you’re creating more and more products and a platform, so marketing can never stay the same. How do you want to win?

GTM 77

GTM Growth Education Strategic planning 77

Partners in Excellence

MAY 10, 2024

The problem with the way we look at “As A Service,” is we tend to conflate an business strategies, financial, cashflow, revenue recognition strategies; and GTM/sales strategies. And this confusion may cause us to be unresponsive to the needs of the markets/customers and our own financial/growth strategies.

Service 62

Service GTM Contract Up-sell 62

Sales Hacker

APRIL 21, 2021

An emerging need to support multiple GTM plans across segments and regions. Once you’ve done that schedule lunch or coffee with the finance leader in their organization (or prof. Be able to define and map GTM processes and workflows, identify gaps, and iterate and improve. Unified data problems. Garrio Harrison ). We told you.).

Finance 104

Finance GTM Cross-sell SQL 104

SaaStr

MAY 8, 2024

Let’s jump right into this set of community questions focused on SaaS metrics, growth, and efficiency. Will there be some tradeoff in growth? Q: When it comes to GTM efficiency, what are the most important leading indicator metrics? Q: Do you achieve a higher growth rate in the usage-based model over user-based models?

Quota 81

Quota Price GTM Finance 81

Sales Hacker

JUNE 16, 2021

Here’s my guess: you’d see a GTM organization working together like a well-oiled machine. The mandate for sales enablement is to increase the effectiveness of their go-to-market (GTM) strategy by providing coaching, training, and introducing sales enablement platforms and tools. What is sales enablement? Training platforms.

GTM 105

GTM Contract Quota CRM 105

SaaStr

DECEMBER 6, 2023

Their co-founder, Dylan Smith, handles many functions of the business, like finance. The other part of the business Aaron needs help with is the GTM operation — customer success, marketing, all of the international global operations, sales, and consulting. His work frees Aaron to focus on what he loves: product and engineering.

X-functional 83

X-functional Non-Profits GTM Price 83

SaaStr

JULY 20, 2022

He helps showcase these errors and advises on how to stop them from crippling a business’s growth. . Mistake #1: Premature GTM acceleration. Hire according to empirical indicators, not the financing plan. Don’t simply hire and hope for continued growth. You can see Dave’s slides here. Question your rosy projections.

Cross-sell 75

Cross-sell GTM Finance Growth 75

SaaStr

OCTOBER 10, 2023

For many organizations, friction can arise between the GTM engine and the legal team. 1Password raised capital after running bootstrapped for a decade because they felt like they were leaving money on the table by not having a marketing and finance team. And it often comes down to a misalignment in goals.

Legal 64

Legal Closing GTM Finance 64

SaaStr

NOVEMBER 24, 2021

Once you find your product-market fit, you figure out your GTM fit, and you are ready to ramp up growth and begin to scale. Pothole #6 – Massive Hiring of Salespeople Immediately After a Financing Round. Pothole #4 – Promoting Your Best Salesperson to Manager. Instead, establish a scaling pace.

GTM 73

GTM Price Promote Commission 73

Sales Hacker

MAY 5, 2021

Even if you’re not in RevOps, our list of RevOps heroes offer advice everyone needs to hear (or, at least everyone in a GTM org). Super engaged with the RevOps community, she opens up discussions on many pertinent questions like, who should run commissions : RevOps or Finance? Keith Jones , Manager of GTM systems at MURAL.

GTM 104

GTM Consult Territory Real Estate 104

Sales Hacker

MAY 3, 2023

Sales leaders play a critical role in a business’s success because they are responsible for driving revenue growth and developing and executing sales strategies.

Consult 69

Consult GTM Commission Finance 69

Sales Hacker

OCTOBER 18, 2024

Hello and welcome to The GTM Newslettr by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. Takeaways from Pavilion’s GTM Summit Austin was buzzing with Pavilion ’s GTM Summit this week. Visit vanta.com/gtmnow to learn more about Questionnaire Automation.

GTM 80

GTM E-commerce Real Estate Networking 80

Sales Hacker

SEPTEMBER 11, 2020

While there are various metrics and KPIs they will be tracking, there’s one underlying theme — growth. “ The only essential thing is growth. Everything else we associate with startups follows from growth.”. Each round of funding is typically designed for a specific growth cycle. Funding rounds.

Sell 83

Sell Minimum Viable Product Objectives and Key Results Cross-sell 83

Sales Hacker

MAY 26, 2021

The focus is on things like reporting, territory management and later stage tasks such as contract negotiations and finance approvals. A senior analyst job posting usually includes these skills: Ability to work with other departments that rely on your insights like finance, marketing, legal, deal desk and product.

Territory 63

Territory Objectives and Key Results Finance Cross-sell 63

Gong.io

JANUARY 12, 2021

Jared is diligent, disciplined, enjoys coaching, and is a self-proclaimed Personal Finance Ninja (cool title). As a Senior Mid-Market CSM, Red uses Gong for note-taking, quick (non-email) escalations, points of interest, and personal growth. Go To Market (GTM) and enablement. Account Executive, Jared Nielsen.

Follow-up 118

Follow-up Objection handling GTM Meeting 118