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The Top 10 Important Finance Mistakes First Time Founders Make

SaaStr

Take a read if you are still running finance yourself, or just have an part-time outsourced resource. In the old days, we didn’t have to worry about finance too much. SaaS accounting and finance has gotten pretty complicated, and the impacts of getting it wrong have gone up substantially. — Jason, ed. Cash is king.

Finance 131
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Why marketing benefits when it provides forecasted guidance

Martech

I gained more understanding about other functions and how the business worked. It showed me at the center of five interconnected circles representing different business functions: CEO, CFO, CRO, CMO and CDO. For finance teams, predictive means causal forecasting — what’s expected to happen given specific variables.

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5+ New Ways to Network at SaaStr Annual 2024: Sept 10-12

SaaStr

They’ll explore strategies for using customer success not just as a support function but as a powerful engine for revenue growth. The CFO Summit at SaaStr Annual Join us for the official Chief Finance Officer (CFO) Summit at SaaStr Annual.

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Communicating martech’s value in a slowing economy

Martech

To many non-marketing executives, marketing is perceived as more of a “nice to have” than a “must have” function. Simplify what is communicated and focus on: The relationship between marketing, revenue growth and CLTV. How marketing’s activities contribute to topline and bottom-line growth.

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13 essential SEO skills you need to succeed

Search Engine Land

do X, doesn’t mean X will work for Bob’s Hardware or Bob’s Finance Co. A solid understanding of business, business processes, workflow automation and cross-functional alignment is worth gold in this segment.” Just because eBay, the BBC, Amazon, etc.

UX 124
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Why RevOps Is the Answer to Your Compensation Planning Headaches

Hubspot

In organizations with less than $30 million in revenue, this task is generally assigned primarily to sales leadership — with some organizations entrusting it to revenue operations or finance. Sometimes, it means they’re selling a lot of Product X when the company is pushing for sales of Product Y. Simplicity is tough. What is RevOps?

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The Cadence: How to Turn Your SaaS Startup into an Army with David Sacks (Video + Transcript)

SaaStr

When you start growing above 50 employees, and certainly get to 100, things change, you now have teams, which means you have functional leaders. Rather than having this feeling of disconnected functional areas, everyone in the company knows what to work on. The first system is what I call the sales finance system.

Finance 110