SaaStr

NOVEMBER 20, 2024

A New GTM Mental Model for AI Products That feedback told GitHub that people who weren’t using the GitHub platform still wanted to use Copilot for Business. You have to listen on the product front and the GTM front. Other Learnings in the GTM Journey GitHub has had to adjust to new sales stages and new buyer personas.

Product 105

Product GTM Legal Launch 105

Sales Hacker

FEBRUARY 5, 2024

Andy co-Chairs the CMO group for Pavilion (6000+ GTM leaders) and is active in several marketing communities. Currently, he operates his own consultancy helping leaders with marketing strategy and AI in GTM. He’s also a proud alum of Michigan and Northwestern.

GTM 119

GTM Finance CRM Go To Market 119

Sales Hacker

OCTOBER 6, 2023

Thanks for reading The GTM Newsletter! In partnership with Jorge Peñalva , the CEO of Lang.ai , and the team at G2 we’ve built the first framework to implement AI for GTM teams. If your GTM motion is not working today, it’s certainly not going to work with AI. “A Back in Vancouver after a month in NYC. Let’s get into it.

GTM 123

GTM Finance Technology Technology 123

Martech

NOVEMBER 21, 2024

It’s a C-suite perspective that’s not limited to GTM. That’s why our finance team is leading a combined effort to learn how to understand, forecast, prove and optimize our GTM efforts. If we are able to spend it with much better effectiveness and leverage, the swing in our opportunity cost could be a lot more than 2X.”

GTM 104

GTM Drivers/motivators Legal Finance 104

Sales Hacker

JANUARY 30, 2024

The GTM Podcast Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world. The post GTM 79: Surviving and Thriving with Frugal, Gorilla GTM Against Giant Incumbents | Amit Pande appeared first on GTMnow.

GTM 111

GTM UX Finance Growth 111

Sales Hacker

FEBRUARY 27, 2024

The GTM Podcast Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world. The post GTM 83: Redefining Marketing with AI and Personalization | Amanda Cole appeared first on GTMnow.

GTM 122

GTM Finance Pipeline Growth 122

Sales Hacker

JULY 8, 2024

Flex is a finance super app built around a credit card with unique Net-60 day terms that enables businesses to make an investment today and pay it back 60 days later with zero percent interest. The post GTM 102: Building Trust, Embracing Old-School Tactics, and Scaling Sales Teams with David Greenberger appeared first on GTMnow.

GTM 126

GTM Trust Finance Go To Market 126

Sales Hacker

DECEMBER 5, 2023

The GTM Podcast Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world. The post GTM 71: Writer CEO Tells All: Securing Enterprise Customers with a PLG Motion | May Habib appeared first on GTMnow.

GTM 125

GTM Customers Finance Represent 125

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. Price and product are only two of many operational GTM levers.

GTM 128

GTM Market share Growth Technology 128

Martech

SEPTEMBER 12, 2024

A novel development, however, is the incorporation of data from back office sources including finance, contracts, product usage and supply chain. This features a connection between customer and financial data and is aimed at supporting a range of GTM motions including recurring revenue, usage-based, and consumption-based strategies.

Assembly Line 110

Assembly Line Contract B2C GTM 110

Sales Hacker

JULY 30, 2024

Flex is a finance super app built around a credit card with unique Net-60 day terms that enables businesses to make an investment today and pay it back 60 days later with zero percent interest. The post GTM 105: Scaling to $100M ARR with Creative Demand Gen and Hiring Discipline with Sam Blond appeared first on GTMnow.

GTM 117

GTM Finance Pitch Campaign 117

Sales Hacker

JUNE 26, 2024

16:15 – GTM Now: Content and metrics. Flex is a finance super app built around a credit card with unique Net-60 day terms that enables businesses to make an investment today and pay it back 60 days later with zero percent interest. The post GTM 100: GTMnow, Building a Media Brand on Top of GTMfund appeared first on GTMnow.

GTM 102

GTM Finance Growth Go To Market 102

Sales Hacker

NOVEMBER 28, 2023

The post GTM 70: The ‘5 Ps’ Winning Formula Behind Crunchbase’s Sales Leader Ang McManamon appeared first on GTMnow. If your business growth is constrained by the cashflow you need for inventory, advertising, or something else, Flex could provide you with an interesting growth lever.

GTM 124

GTM Finance Sales Growth 124

Martech

NOVEMBER 21, 2024

It’s a C-suite perspective that’s not limited to GTM. That’s why our finance team is leading a combined effort to learn how to understand, forecast, prove and optimize our GTM efforts. If we are able to spend it with much better effectiveness and leverage, the swing in our opportunity cost could be a lot more than 2X.”

GTM 94

GTM Drivers/motivators Legal Finance 94

Sales Hacker

MARCH 25, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Ray Smith is the VP of AI Agents at Microsoft. GTM 139 Episode Transcript Scott Barker: Hello, and welcome back to the GTM podcast. Previously, he was the Global VP of Product for SAP, CRM and Sales Cloud.

GTM 69

GTM X-functional Start-ups Relationship building 69

Sales Hacker

DECEMBER 12, 2023

The GTM Podcast Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world. The post GTM 72: Avoiding Agency and Fractional Roulette: How to Pick the Right Partner with Daniel Weiner appeared first on GTMnow.

GTM 110

GTM Finance Networking Growth 110

Sales Hacker

AUGUST 29, 2023

Meka earned a Bachelor of Arts degree cum laude in Economics and Finance from Princeton and his MBA from Harvard Business School P.S. We’re officially running a GTMfund giveaway program! Share your favourite media piece (GTM podcast or GTM newsletter) on LinkedIn and Twitter, tag us, and you’ll be entered to win a pair of GTMfund Airpod Pros!

GTM 95

GTM Finance Education Start-ups 95

Sales Hacker

FEBRUARY 3, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. 7 CRO tips for smarter annual planning 1.

GTM 67

GTM Objectives and Key Results Quota Real Estate 67

Sales Hacker

SEPTEMBER 13, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. This was a collaboration piece between our network of GTM leaders and Kyle Poyar. round of financing led by Emergency Capital, High Alpha, and PHX Ventures.

GTM 119

GTM Pipeline Finance Growth 119

SaaStr

AUGUST 26, 2024

The CFO Summit at SaaStr Annual Join us for the official Chief Finance Officer (CFO) Summit at SaaStr Annual. The CFO Summit at SaaStr Annual will feature an afternoon of invite-only content and networking for leaders and executives in Finance only on Wednesday, September 11.

Networking 119

Networking GTM X-functional Finance 119

Highspot

MARCH 12, 2024

To maximize the impact of revenue enablement, you must focus on three elements: the enablement’s position in your go-to-market (GTM) engine, its strategic role, and how you measure its impact. If the enablement function is not empowered to actively shape the GTM function, you’re on the path to two major pitfalls.

Strategize 115

Strategize GTM Cross-sell Finance 115

SaaStr

MAY 25, 2024

If you can’t hire a CFO, maybe it’s a VP of Finance. They’ll be a great asset as you model GTM motions. Lesson #5: Understanding Early-Stage vs. Mature GTM Motions This was one of the biggest mistakes Cloudinary made. The solution is to separate how you think about new GTM motions vs. mature ones. They’re very different.

Growth 126

Growth GTM Product Consult 126

SaaStr

JUNE 19, 2024

How Sales & CS 4x-ed Glean’s ARR and Top Tips for GTM Cross-Collaboration Strategies with Glean’s VP of Sales and Head of CS. Nikhil Triveldi from Footwork VC to share how Nvidia’s GTM and sales strategies. ” #2. ” #6. Glean AI has rocketed to a $3B valuation by selling AI search to the enterprise.

GTM 122

GTM Cross-sell Finance Price 122

SaaStr

NOVEMBER 1, 2023

Learn six GTM models Divvy used on their incredible journey from 0 to a $2.5B So, before you start thinking about these GTM models, you have to think about the attributes of your team. And remember, the GTM models that work for Divvy only worked because the team was great. It stands for the top three and bottom three.

Go To Market 110

Go To Market GTM Quota Up-sell 110

SaaStr

JULY 30, 2021

Brooke Jutzi , VP Finance @ TIMIA Capital. Paul Patterson, Operating Partner, Global GTM @ Next47. Lawrence Huang, Vice President of Product Management @ Cisco Meraki. Samuel Adeyemo, Co-founder @ Aurora Solar. Henrique Dubugras, Co-CEO/Founder @ Brex. June Sauvagent , CMO @ Brex. AJ Bruno, Founder/CEO @ QuotaPath.

GTM 111

GTM Territory Finance Product 111

Sales Hacker

FEBRUARY 2, 2024

Flex is a finance super app built around a credit card with unique Net-60 day terms that enables businesses to make an investment today and pay it back 60 days later with zero percent interest. Listen on Spotify or find it anywhere you get your podcasts by searching “The GTM Podcast.” Share The GTM Newsletter That’s it, that’s all.

GTM 122

GTM Pipeline SQL UX 122

Martech

JUNE 28, 2022

From talking with progressive B2B go-to-market (GTM) leaders, here are strategies to stop mass buyer resignation, advance your career and have a much more significant impact on revenue growth. Now is an opportunistic time to capitalize on market and marketing shifts and commit to buyer-centric GTM strategies and tactics.

B2B 112

B2B GTM Cross-sell Cold Call 112

SaaStr

JANUARY 30, 2024

It took remaking the management team, changing the GTM, and rebooting the product dramatically. The customer financing is there. But they did it. They never gave up. The key is they never lose hope, and they never lost the drive to win and make it so. Is that you? If not, find a way to get back there. But it can be done.

GTM 120

GTM Finance Growth Gaming 120

Sales Hacker

JUNE 16, 2021

Here’s my guess: you’d see a GTM organization working together like a well-oiled machine. The mandate for sales enablement is to increase the effectiveness of their go-to-market (GTM) strategy by providing coaching, training, and introducing sales enablement platforms and tools. What is sales enablement? Training platforms.

GTM 121

GTM Contract Quota CRM 121

Sales Hacker

APRIL 21, 2021

An emerging need to support multiple GTM plans across segments and regions. Once you’ve done that schedule lunch or coffee with the finance leader in their organization (or prof. Be able to define and map GTM processes and workflows, identify gaps, and iterate and improve. Unified data problems. Garrio Harrison ).

Finance 116

Finance Cross-sell GTM SQL 116

Martech

APRIL 7, 2023

To do this, the GTM team must have a strategy and playbook on how to help their customers tackle the status quo (i.e., For example, marketing can work with sales, customer success and finance to: Craft a mutual value map, identifying key areas of ownership and accountable milestones and metrics. how to change now).

B2B 122

B2B Customers GTM Pipeline 122

SaaStr

NOVEMBER 4, 2022

Whether raising your next round or aiming for an exit as your next financing event, plan your revenue ahead with realistic multiples and build an efficient business. Burn management is essentially solving for the next financing event for your company. Invest early in partnerships to drive a multiplier effect in GTM.

Growth 19

Growth GTM Cross-sell Non-Profits 19

SaaStr

JUNE 27, 2024

How GTM Changes As You Scale If you’re a technical founder or very involved with the product, it’s easy to underestimate how incredibly complex and detailed the workings of a GTM team can be in terms of marketing and sales (how you address the market, what channels you use, how you incentivize the sales team, what they do). Not always.

GTM 105

GTM Launch Finance Start-ups 105

SaaStr

JUNE 16, 2020

Leveraging survey data from 66+ enterprise SaaS companies, Matt Garratt, Managing Partner of Salesforce Ventures shares the landscape of how businesses are shifting their sales & GTM strategies to react to today’s uncertain times. And so in this process really around customer success, developing the financial plan for our customers.

GTM 86

GTM Pipeline Healthcare Sales 86

SaaStr

DECEMBER 5, 2023

Miro was trying to make the shift to more of a hybrid GTM. You also need dedicated resources across your organization — marketing, customer success, product, legal, and finance. You need to segment the entire organization, not just GTM. Let’s look at Miro as an example. The lesson learned?

GTM 107

GTM Cross-sell Government Legal 107

SaaStr

MARCH 20, 2024

In 2021 and 2022, the money was a net negative, and what GTM organizations did was twofold. For smaller companies, go after the founders because they likely won’t have finance people yet. For Mid-Market companies, you might connect with people in finance or accounting.

Quota 122

Quota Finance Drivers/motivators Growth 122

Partners in Excellence

AUGUST 20, 2024

Most of the discussion, whether creating a new function within our GTM organizations focused on where to locate the buyer enablement function. Even support organizations like Finance, HR, Legal, Operations, Supply Chain all play roles in enabling our buyers.

GTM 83

GTM Legal Finance Pitch 83