Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. Price and product are only two of many operational GTM levers.

GTM 129

GTM Market share Growth Technology 129

Sales Hacker

MARCH 25, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Ray Smith is the VP of AI Agents at Microsoft. GTM 139 Episode Transcript Scott Barker: Hello, and welcome back to the GTM podcast. Previously, he was the Global VP of Product for SAP, CRM and Sales Cloud.

GTM 70

GTM X-functional Start-ups Relationship building 70

Sales Hacker

SEPTEMBER 13, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. This was a collaboration piece between our network of GTM leaders and Kyle Poyar. round of financing led by Emergency Capital, High Alpha, and PHX Ventures.

GTM 120

GTM Pipeline Finance Growth 120

Sales Hacker

APRIL 21, 2021

An emerging need to support multiple GTM plans across segments and regions. Once you’ve done that schedule lunch or coffee with the finance leader in their organization (or prof. Be able to define and map GTM processes and workflows, identify gaps, and iterate and improve. Unified data problems. Garrio Harrison ).

Finance 117

Finance Cross-sell GTM SQL 117

SaaStr

DECEMBER 5, 2023

You have to expand your focus on how you sell and make it strategic to the C-suite. Miro was trying to make the shift to more of a hybrid GTM. You also need dedicated resources across your organization — marketing, customer success, product, legal, and finance. You need to segment the entire organization, not just GTM.

GTM 106

GTM Cross-sell Government Legal 106

Martech

APRIL 19, 2023

Strategic intelligence. Broadly, strategic intelligence means using BI insights to drive and support strategy. Applications of decision intelligence DI applies to various decision-making problems, such as resource allocation, risk management, strategic planning, and, yes, marketing. Next, DI reduces risk and uncertainty.

Strategize 117

Strategize Healthcare GTM Strategic planning 117

SaaStr

NOVEMBER 24, 2021

This is where you can get strategic and creative. Once you find your product-market fit, you figure out your GTM fit, and you are ready to ramp up growth and begin to scale. Once you find your product-market fit, you figure out your GTM fit, and you are ready to ramp up growth and begin to scale.

GTM 102

GTM Price Promote Commission 102

Sales Hacker

MAY 5, 2021

Even if you’re not in RevOps, our list of RevOps heroes offer advice everyone needs to hear (or, at least everyone in a GTM org). Super engaged with the RevOps community, she opens up discussions on many pertinent questions like, who should run commissions : RevOps or Finance? Keith Jones , Manager of GTM systems at MURAL.

GTM 122

GTM Consult Territory Real Estate 122

SaaStr

FEBRUARY 1, 2024

Enterprise has a budget owner, influencer, decisionmaker, and finance person to sign off. The last vector of growth that creates complexity is Go-to-Market (GTM), and how you create a GTM motion can make or break your growth cycle. This decision impacts strategic planning and execution. What is the unifying framework?

GTM 109

GTM Growth Education Commission 109

SaaStr

JUNE 16, 2020

Leveraging survey data from 66+ enterprise SaaS companies, Matt Garratt, Managing Partner of Salesforce Ventures shares the landscape of how businesses are shifting their sales & GTM strategies to react to today’s uncertain times. And so in this process really around customer success, developing the financial plan for our customers.

GTM 84

GTM Pipeline Healthcare Sales 84

Sales Hacker

JANUARY 13, 2021

Depending on the software, implementation, and go-to-market (GTM) strategy, considerable costs and internal resources could be needed for a successful deployment. The decision to move forward is considered strategic because OEM partnerships can have a wide-ranging impact across an organization. And if yes, to what extent?

GTM 89

GTM Negotiate Profit margin Contract 89

SaaStr

MARCH 31, 2022

Director of GTM Ops, Sapphire Ventures. So the ability to do flexible payment plans, financing, retire that pre-committed spend has been a really significant a way for us to accelerate and amplify our transactions. I think you have to assess whether cloud is strategic for your company. Rico Mallozzi, Sr.

Cross-sell 103

Cross-sell Finance Strategize Technology 103

Sales Hacker

MAY 26, 2021

If you know that you love strategizing to increase sales but don’t want to be an account executive, sales operations may be the right place for you. This includes everything from automating mundane tasks to lighten a rep’s workload to providing the overall strategic plan for the sales organization. What is Sales Operations?

Territory 72

Territory Objectives and Key Results Finance Cross-sell 72

Sales Hacker

SEPTEMBER 11, 2020

VCs are always on the lookout for the next Lyft, so they strategically partner with founders who they believe will provide them with a 10X return. This funding generally gives the company a couple of years to further develop its products, team, and begin to tackle its GTM (go-to-market) strategy. It’s no longer just an idea.

Sell 107

Sell Minimum Viable Product Objectives and Key Results Cross-sell 107

Sales Hacker

NOVEMBER 15, 2017

Account Based Marketing (ABM) is a strategic framework that engages qualified individual prospects or customer accounts as unique markets in themselves, worthy of focused, hyper-personalized treatment by sales, marketing and other teams. .

B2B 105

B2B E-commerce Cold Call Represent 105

Sales Hacker

OCTOBER 7, 2021

Sales Strategist, Top 50 keynote speakers, Best Selling author of Heart and Sell-(chosen as the textbook for Harvard’s Strategic Selling course) Top Voice on LinkedIn 2018. “Amy has a passion for the art of strategic communication and. And she needs a hug every now and then. Shari Levitin. Amy Reczek. Amy Slater.

Sales 137

Sales Up-sell Start-ups Cross-sell 137

Lead Fuze

JANUARY 1, 2022

Deciding to move forward with OEM partnerships is a strategic decision because it can have an impact on the company as a whole. For industries like finance and pharma, where it takes a lot of time to enter the market with their high entry costs in terms of money and expertise, this strategy can be applied. Market exposure.

Negotiate 52

Negotiate Profit margin Contract Price 52

SaaStr

FEBRUARY 7, 2020

Prior to joining the world of venture, Karen was a Senior Director at Apple and before Apple, Karen spent an incredible 9 years at Box as a founding member of the executive team, where she was responsible for defining and leading Box’s Industry GTM strategy. How do you think about where maybe your strategic insight is most impactful?

Strategize 86

Strategize Pitch Growth Networking 86

Salesforce

OCTOBER 4, 2024

Unify sales, finance, and legal on the #1 AI CRM When sales, finance, and legal are disconnected, the customer feels the pain. This can cause a domino effect of confusion across the entire GTM team. Level 2: Division-specific operations Individual GTM teams might require their own operations team as they grow.

GTM 98

GTM Territory Finance E-commerce 98

Sales Hacker

OCTOBER 18, 2024

Hello and welcome to The GTM Newslettr by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. Takeaways from Pavilion’s GTM Summit Austin was buzzing with Pavilion ’s GTM Summit this week. GTM 117: From 0 to Acquisition in 3.5 Link to GPT. Link to slides.

GTM 108

GTM E-commerce Real Estate Networking 108

Sales Hacker

DECEMBER 10, 2024

Thats why HG Insights created The Next Generation of Sales AI report to calm the FOMO and help you bring AI to your GTM teams. Trusted by GTM leaders at the likes of Snowflake Five9 and Google Cloud to improve GTM efficiency. Episode Transcript Scott Barker: [0:00] Welcome to the GTM Podcast. They can influence finance.

GTM 116

GTM Construction Up-sell Cross-sell 116

Sales Hacker

FEBRUARY 7, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. He is also the General Partner and Founder of FOG Ventures.

GTM 87

GTM Finance Real Estate SQL 87

Martech

FEBRUARY 14, 2025

Meanwhile, sales keeps asking why leads aren’t converting and finance wants to know why the ROI on that expensive platform isn’t materializing. Dig deeper: What do C-level execs think of their GTM strategies? Give your technical specialists a voice in strategic decisions. Show people how change creates opportunities.

Finance 108

Finance SQL GTM Campaign 108

Sales Hacker

MARCH 11, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Cassie Young is a General Partner at Primary Venture Partners, a $1B AUM early-stage venture capital firm in New York that has backed category-defining companies such as Chief, Alma, K Health, Latch, Alloy, Dandy and Vestwell. It’s tough.

GTM 82

GTM Growth X-functional Referrals 82

Sales Hacker

FEBRUARY 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Casey Woo is the Founder and CEO of Operators Guild, an invite-only community for professionals in strategic finance and operations roles. Prior to Landing, he served as the Global Head of Strategic Finance at WeWork.

GTM 88

GTM Finance Cross-sell X-functional 88