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2025 GTM forecast: Key shifts redefining the future of go-to-market strategy

Martech

This forecast highlights the key trends, challenges and opportunities reshaping GTM strategies for the coming year. Getting AI right means unscrewing the sales pitch There’s a very short, very provocative book titled “What Tech Calls Thinking” by Stanford professor Dr. Adrian Daub. Are you kidding? What does this mean in practice?

GTM 119
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Selling Finance Products – 5 x Effective Tips

The 5% Institute

Selling finance products can sometimes feel a bit harder than selling other product types. Generally, when selling finance products, you’re selling the invisible; an intangible outcome products and results that’ll benefit them financially. Selling Finance Products – 5 x Effective Tips.

Finance 138
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The Complete Guide to Cold Call Scripts

Veloxy

Handling Cold Call Objections. While you will inevitably stray from your script to personalize your pitch for each customer, having a script gives you the structure and guidance that will propel you to success. The key to the best cold calling scripts is a proper structure. Handling Objections.

Cold Call 298
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20 Solar Sales Tips to Win More Business in 2023

Veloxy

This will help you tailor your sales pitch to their specific needs and provide them with the information they need to make an informed decision. Address Objections As a solar salesperson, you’re bound to encounter objections from potential customers. This can be a key factor in successfully closing deals with customers.

Referrals 246
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On Consensus Buying

Partners in Excellence

We seek to determine their goals/objectives, understand their issues, what they are looking for, and how we can best help them. For example, the finance people may be concerned about cost reduction. We didn’t pitch our products, but we sought to understand each person’s goals and concerns. As sellers. And they fail!

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Shortcuts Salespeople Should Never Take, According to Experts

Hubspot

Others save you time but damage your results meaning youll ultimately be less productive for using them. During an enterprise software pitch, a prospect threw out an unexpected question one that shifted the conversation in the wrong direction. Imagine the majority of your prospects are finance managers. Be equally ready.

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Soft Skills Training for Sales Teams: A Step-by-Step Guide

Highspot

Key Takeaways Strong soft skills are just as important, if not more so, than technical expertise for sales success. Soft skills training programs help bridge this gap by providing reps with interactive techniques for excelling, driving consistent results, and building stronger client relationships.