How B2B Marketers Can Contribute to EBITDA: 7 Best Practices
Heinz Marketing
JANUARY 23, 2020
Know your CFO’s key metrics. But there are likely key metrics your finance leaders care deeply about. Take time with your CFO (or a member of her team) to understand those key metrics as well as what’s assumed that impacts them. Use agile for tactics, not strategy and objectives.
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