Search Engine Land

JUNE 21, 2024

I’ve had more conversations over the years with some clients on why average CPC is up year on year, why they aren’t top of the SERP on certain searches, or why the bounce rate is so high on a Shopping ad compared to a Search, rather than discussing how our overall business objectives are progressing.

Campaign 89

Campaign Objectives and Key Results Clients CTR 89

Partners in Excellence

APRIL 2, 2022

We seek to determine their goals/objectives, understand their issues, what they are looking for, and how we can best help them. For example, the finance people may be concerned about cost reduction. It is never the summation of individual goals and objectives. Leveraging this consensus building approach was key to doing this.).

Objectives and Key Results 159

Objectives and Key Results Finance B2C Meeting 159

Hubspot

APRIL 9, 2025

Others save you time but damage your results meaning youll ultimately be less productive for using them. After the call, create another to-do list to keep the momentum going: Write down key takeaways. Imagine the majority of your prospects are finance managers. Your prospect trusts him. Define next steps.

Real Estate 69

Real Estate Objectives and Key Results Follow-up Contact 69

Highspot

JANUARY 23, 2025

Key Takeaways Strong soft skills are just as important, if not more so, than technical expertise for sales success. Soft skills training programs help bridge this gap by providing reps with interactive techniques for excelling, driving consistent results, and building stronger client relationships. Did you know?

Objectives and Key Results 52

Objectives and Key Results Negotiate Cross-sell Pitch 52

Hubspot

MARCH 18, 2019

The answer: Key account management. In this comprehensive guide to key account management, you'll learn: The definition of key account management. How to know whether your company needs a key account management strategy. The difference between key account management and selling. How to identify key accounts.

Account management 100

Account management Objectives and Key Results Cross-sell Non-Profits 100

Martech

DECEMBER 5, 2023

Trying to justify every line item to finance teams that don’t understand marketing can be frustrating and overwhelming. Appoint a lead to run the annual budget planning process In a perfect world, someone on the marketing operations team manages the overall marketing budget, working closely with a trusted finance partner.

Finance 121

Finance Objectives and Key Results Appointment Contract 121

Hubspot

JULY 22, 2024

Or perhaps they‘re finance and banking. But trust me, spending just a minute upfront will make you wildly more successful. Option 2: Objection I understand. They’ll explain their pain points and objectives, which is valuable information you can use to build your sales pitch. Research each prospect. Use the right tools.

Cold Call 78

Cold Call Hospitality Objectives and Key Results Follow-up 78

Martech

APRIL 30, 2024

Identifying clear learning objectives that align with achieving measurable business outcomes will guide the way. When planned properly, this approach should get in the way of achieving the dream of a 360-degree customer view, and the results you drive will leave you wondering why you had that dream in the first place.

Objectives and Key Results 108

Objectives and Key Results Customers Transportation Construction 108

Martech

NOVEMBER 6, 2023

Yet, we enhanced our outreach by testing, learning, and focusing on key metrics. If your campaign yields $100,000 in sales, and you’ve spent $10,000, the ROI calculation would be: Dig deeper: What is email marketing and why we care: A marketer’s guide How to streamline your results? Preparation is vital. Move into verticals.

Appointment 125

Appointment UX Objectives and Key Results Gambling 125

Martech

MARCH 2, 2023

If you looked at marketing mix a decade ago and dismissed it due to “insights only at the channel level” or “results only updated quarterly,” your marketing organization may benefit from revisiting the technique. Organizations who have trust in their MMM also report higher growth compared to their industry peers.

Objectives and Key Results 113

Objectives and Key Results Technique Territory Finance 113

Gong.io

NOVEMBER 12, 2021

In this prospecting call, that’s your only objective: Land the meeting and move the buyer down the funnel. . The key: Reframing your sales questions to elicit the responses you want. The key is talking about VALUE. 10 Sales Skills for Objection Handling: Pause. Objections are inevitable. Value > Features.

Cold Call 118

Cold Call Objectives and Key Results Negotiate Cross-sell 118

Martech

JANUARY 31, 2024

Turn challenges into inspiration As a marketing leader, you’re probably familiar with being in this position: Leadership passes down very ambitious goals for your department’s key performance indicators (KPIs) at the start of the fiscal year. Nurturing innovation and risk requires trust. Some will simply be shiny objects.

Objectives and Key Results 119

Objectives and Key Results A/B testing Legal Finance 119

Martech

NOVEMBER 30, 2021

Further, Google has announced they are bringing this update to desktop search results in the first quarter of 2022, presenting an opportunity to improve existing site performance while staying ahead of future updates. Are media objects (videos, images) or references (external links to trusted citations) integrated within your content?

E-commerce 107

E-commerce Objectives and Key Results UX Healthcare 107

PandaDoc

MARCH 13, 2025

Vendors gain a consistent customer and buyers have a trusted source for a specific selection of products or services. Some key advantages include: Consistent, pre-determined pricing. Incorrect pricing overrides may result in larger-than-intended discounts for buyers. Long-term customer loyalty. Simplified quoting and ordering.

Contract 52

Contract Price Negotiate Non-Profits 52

Sales Hacker

OCTOBER 2, 2020

SEP innovation will result in awesome breakthroughs to help sales teams engage in the optimal next best action in real-time.”. Some key insights: According to Venture Scanner, in the past 16 months, Sales Engagement vendors have raised more than $250 million in venture investment, with $62 million of that in 2020 alone.

Objectives and Key Results 139

Objectives and Key Results Sales Cross-sell Technology 139

Salesforce

OCTOBER 24, 2023

This isn’t new; Harvard Business Review laid this out in some detail years ago, emphasizing that buying based on value is largely the norm, which means value selling is key to landing deals. In short: A seller’s job is to get prospects to “fall in trust” with them, not merely fall in love with a new product or service.

Sell 104

Sell Pitch Objectives and Key Results Cross-sell 104

Search Engine Land

APRIL 24, 2024

This comprehensive guide dives deep into LinkedIn advertising, offering expert insights and strategies to refine your campaigns and unlock exceptional results on this professional networking platform. It helps your audience gain trust by building up your LinkedIn presence organically 3-6 months before advertising. Why LinkedIn?

Objectives and Key Results 89

Objectives and Key Results Healthcare Campaign Lead generation 89

InsightSquared

DECEMBER 6, 2017

The reports they build inform sales reps, managers, and leadership on historical results, current performance, and expected results in the future. They work alongside sales operations directors (who they typically report to) to define quarterly objectives, standardize business reporting, and create dashboards for sales executives.

Objectives and Key Results 72

Objectives and Key Results Finance CRM Cross-sell 72

Sales Hacker

JANUARY 3, 2022

Content, as a result, only gets produced by dedicated specialists and outside contributors. This well-intentioned effort to streamline sales results in ineffective and inefficient content creation. Give them the environment and support they need, and trust them to get the job done.”. Agile is a mindset, not a methodology.

Objectives and Key Results 113

Objectives and Key Results Sales Teamwork Drivers/motivators 113

Lead Fuze

JUNE 26, 2023

These mentions act as testimonials that boost credibility and trust. Patience is key. Managing Client Expectations Regarding Deadlines One key aspect that these professionals help with is managing client expectations. Remember that patience, perseverance, and hard work are key ingredients to success.

Referrals 94

Referrals Objectives and Key Results Price Networking 94

Search Engine Land

OCTOBER 13, 2023

We describe the results of our campaigns, just to be questioned about the “actual ROI”. Here are four things I learned from those conversations: Marketers feel trapped and suffocated by the controlling and overbearing behavior from executives and finance teams. Ever wonder why so many results on any given SERP sound the same?

Finance 87

Finance Objectives and Key Results Assembly Line Trust 87

Sales Hacker

AUGUST 4, 2020

Key lessons for getting your entrepreneurial venture off the ground [5:26]. ” And of course being the great wife that she is, she said, “Matt, I trust you.” Key lessons to get your entrepreneurial venture off the ground [5:26]. And what are the key lessons that you learned getting this thing off the ground?

Objectives and Key Results 123

Objectives and Key Results Finance Start-ups Prospecting 123

Sales Hacker

SEPTEMBER 11, 2020

Now that you’re a startup expert let’s talk about how you can help them achieve their growth objectives. That gives you a tremendous opportunity to insert yourself and help that startup achieve its growth objectives by minimizing time spent on non-core competencies. – Marcus Lo, Head of Finance, Crunchbase.

Sell 111

Sell Minimum Viable Product Objectives and Key Results Cross-sell 111

ConversionXL

JULY 2, 2019

That gap resulted from eight key challenges faced by our team. To deliver on that promise of professional growth, we had to confront eight key problems facing our team: 1. But this data wasn’t aligned with the billing information from our CRM and finance team, so our upselling was based only on gut feeling.

Objectives and Key Results 121

Objectives and Key Results Clients Education Growth 121

Salesforce

OCTOBER 10, 2023

A well-defined sales cycle has two key benefits. This engenders trust and confidence, helping to move the deal forward until it eventually closes. The key is following your cycle stages sequentially, utilizing best practices in each stage to ensure deals move quickly and smoothly to a close. Why is a sales cycle important?

Objectives and Key Results 110

Objectives and Key Results Negotiate Sales Technique 110

ConversionXL

NOVEMBER 10, 2021

Build trust. Content advertising taps into the benefits of content marketing to provide consumers with interesting, valuable resources that build trust in a brand. Because subscribers trust content recommended by Really Good Emails, they’re more likely to click on a link, giving brands the chance to access new markets.

Customers 131

Customers Promote Campaign Objectives and Key Results 131

Sales Hacker

MAY 17, 2021

Open fields and missing rules cause a ton of extra work, compromise data integrity, and result in a lack of trust in the data at all levels of the company. There are two key questions to keep in mind when you’re structuring your data: Is this the right field type, and should this be required? Use your common sense.

CRM 103

CRM Objectives and Key Results Pipeline Finance 103

Outreach

MARCH 3, 2021

This continuous cycle of improvement results in a more advanced and customizable product; one that is continuously evolving. Their main objective is twofold; get new clients and upsell existing ones. These are the key stages you’ll need to master: Identify Key Buyer Personas. Create Positioning.

Commission 98

Commission Profit margin Objectives and Key Results Pipeline 98

Search Engine Land

JANUARY 25, 2024

When combined with other channels, YouTube ads become a key retargeting touchpoint crucial for driving conversions and achieving business success. TrueView ads When a user searches for specific content, then the ads are displayed on the same screen within the search results. How much does YouTube advertising cost?

Objectives and Key Results 102

Objectives and Key Results Campaign Finance Real Estate 102

Lead Fuze

JUNE 26, 2023

This method could potentially generate more revenue if your team excels at delivering high-quality results quickly. As an agency providing digital marketing services, it is essential to comprehend the objectives of your customers and modify your pricing approach accordingly. Hence, they need careful monitoring regularly.

Strategic partnership 97

Strategic partnership Profit margin Non-Profits Strategize 97

Hubspot

MAY 17, 2023

As a result, the right executive interview questions are critical. If executives lack solid communication skills, the results could range from projects that don’t meet deadlines to work that never gets done. As a result, it’s critical to develop a professional rapport with both other executives and employees.

Objectives and Key Results 77

Objectives and Key Results Finance Teamwork Drivers/motivators 77

The 5% Institute

AUGUST 15, 2023

Strategic Account Management (SAM) is a powerful approach that goes beyond conventional sales tactics, focusing on creating value, fostering trust, and driving mutual growth between businesses and their most valuable clients. Develop Tailored Strategies Craft strategies that address each key account’s unique needs and aspirations.

Account management 52

Account management Strategize Objectives and Key Results Cross-sell 52

Gong.io

NOVEMBER 12, 2021

In this prospecting call, that’s your only objective: Land the meeting and move the buyer down the funnel. . The key: Reframing your sales questions to elicit the responses you want. The key is talking about VALUE. 10 Sales Skills for Objection Handling: Pause. Objections are inevitable. Value > Features.

Cold Call 71

Cold Call Objectives and Key Results Negotiate Cross-sell 71

Salesforce

DECEMBER 11, 2023

Manual practices introduce errors into an organization’s data when employees mistakenly key in the wrong information. Security and compliance Are you treading in highly regulated waters, such as finance or healthcare , where data privacy is critical? It’s all about crafting a workflow that transforms the mundane to melodic.

Process 69

Process Objectives and Key Results Healthcare Finance 69

ConversionXL

APRIL 4, 2014

Personalized marketing – messages and actions tailored to the visitor based on their previous viewing & purchasing behavior- is the key to all of this. The following infographic, “ eCommerce Goes Personal ” summarizes just how personalized content can yield significant improvements in our business objectives.

Retail 112

Retail Sales Objectives and Key Results Follow-up 112

SalesHandy

JUNE 29, 2021

The right B2B sales strategy optimizes your sales process around a few key principles, all of which allow you to make the most out of B2B selling efforts. Now say if you were to generate lower volume of leads for the current quarter – this would mean you now have to nurture lesser leads, and as a result, convert lesser of them.

B2B 98

B2B Cross-sell X-functional Follow-up 98

Hubspot

JULY 9, 2018

Building a relationship with prospects -- before reaching out over email -- allows you to foster trust, provide value, and ask for their email personally, which skyrockets your chances of a reply. I’d love to tell you more about how our product works, because I think we could produce similar results for your company. Thanks, Meg ”.

Objectives and Key Results 78

Objectives and Key Results Manufacturing Contact CRM 78